Question

【題目】Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows better than you: how you will behave — which way you will walk, where you will look, what will make you buy one product rather than another. When customers go into a shop, they naturally look to their left but move clockwise, towards the right. So supermarket entrances are usually on the left of the building. And the layout is designed to take shoppers around the store, aisle (通道) after aisle, from left to right. 【1】

Fresh fruit and vegetables are displayed near supermarket entrances. 【2】 Basic food like sugar and tea, are not put near each other. They are kept in different aisles so customers are taken past other attractive foods before they find what they want. In this way, shoppers are encouraged to buy products that they do not really want.

People walk quickly through narrow aisles, but they move slowly in wide aisles and give more attention to the products. One best-selling position for products is at the end of aisles, because shoppers slow down to turn into the next aisle. 【3】 Supermarkets are paid by food companies to put their products in each of these high-selling places.

【4】 While parents are waiting to pay, children reach for the sweets and put them in the trolley.

More is bought from a fifteen-foot display of one type of product (e.g. cereal, washing powder) than from a ten-foot one. 【5】 They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.

A. Another is on shelves at eye level.

B. Sweets are often placed at children’s eye level at the checkout.

C. There are always enough products prepared for customers in the supermarket.

D. Then shoppers will pay attention to all the products.

E. This gives the impression that only healthy food is sold in the shop.

F. Customers also buy more when shelves are full than when they are half empty.

G. Supermarkets are one of children’s favorite places and they are also big consumers.

Answer 1

【答案】

【1】 D

【2】 E

【3】 A

【4】 B

【5】 F

【解析】

本文詳細(xì)介紹了超市的貨物的位置擺放的原因，以及人們的一些購(gòu)物習(xí)慣。告訴我們超市里的所有安排都是為了讓顧客購(gòu)買(mǎi)更多的東西，處于賺取利潤(rùn)的目的。

【1】考察上下文連接。根據(jù)空前一句 “And the layout is designed to take shoppers around the store, aisle (通道) after aisle, from left to right. ”可知，這個(gè)布局是設(shè)計(jì)來(lái)引領(lǐng)購(gòu)物者在商店里一排一排地從左至右地選擇商品，故可以讓購(gòu)物者會(huì)注意到所有的產(chǎn)品，選D。

【2】考察上下文連接。根據(jù)其前一句Fresh fruit and vegetables are displayed near supermarket entrances. 超市入口附近陳列著新鮮的水果和蔬菜，這給人的印象是商店里只賣(mài)健康食品。選項(xiàng)E符合題意。

【3】考查上下文邏輯。此句與上一句 “One best-selling position for products…”呼應(yīng)，說(shuō)明另一個(gè)暢銷(xiāo)的產(chǎn)品的位置是與眼睛平齊的架子上，食品公司付錢(qián)給超市，讓他們把產(chǎn)品放在這些高銷(xiāo)量的地方。選A。

【4】考查語(yǔ)句銜接。與下一句While parents are waiting to pay, children reach for the sweets and put them in the trolley.做出對(duì)比，在收銀臺(tái)，糖果通常和孩子們的眼睛處于同一高度，而同時(shí)家長(zhǎng)們等著付錢(qián)的時(shí)候，孩子們伸手去拿糖果，把它們放在手推車(chē)?yán)?/span>。

【5】根據(jù)下一句“They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.” 的描述，他們覺(jué)得沒(méi)有擺滿(mǎn)的貨架上的產(chǎn)品有問(wèn)題，因此貨架滿(mǎn)了的時(shí)候，顧客買(mǎi)的也比貨架空了一半的時(shí)候多，選F。

7選5題型往往是學(xué)生感覺(jué)難以駕馭的題型之一，該題型主要考查考生的邏輯能力，包括整篇語(yǔ)言邏輯和句與句之間上下文邏輯關(guān)系的判斷。而這往往是熟悉了中文行文邏輯的考生所缺少的能力。若想要駕馭這個(gè)題型，就要熟悉英語(yǔ)文章所使用的各種銜接手段。具體來(lái)講，根據(jù)文章句與句之間，或者有時(shí)候是段與段之間的邏輯關(guān)系，可以細(xì)分為解釋關(guān)系、例證關(guān)系、因果關(guān)系、順逆關(guān)系等，例如小題5，根據(jù)下一句They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.”他們覺(jué)得沒(méi)有擺滿(mǎn)的貨架上的產(chǎn)品有問(wèn)題，因此貨架滿(mǎn)了的時(shí)候，顧客買(mǎi)的也比貨架空了一半的時(shí)候多，上下文之間是一種是因果關(guān)系，故選F。