An ATM that spits out cupcakes instead of cash is now filling a popular demand in the American market:late-night desire for freshly baked sweets.
In six cities across the country, sugar addicts can now purchase a cupcake for $4.25 from an automatic machine 24 hours every day.The freshly baked goods are made by the California-based cupcake shop Sprinkles.
The idea came to the company's co-founders Candace and Charles Nelson when Candace was pregnant with their first child. Candace thought it was ridiculous that she owned cupcake bakeries aad couldn’t get a freshly baked treat at an unusual hour.That desire inspired the company’s first cupcake ATM in Beverly Hills,Calif.in 2012。
Charles said each ATM serves about l,000 cupcakes per day.The machine is so popular that when it appeared in Manhattan, customers were lined up around the block to use it.
Yet,inventing the first cupcake ATM was not as easy as convincing customers to use it.When the Nelsons started defigning the machine,they quickly realized nothing existed that could give a fully unbroken cupcake to a customer.The company had to partner with a European firm to develop the technology that could deliver a cupcake without dropping it several feet like a typical machine.After going through a seeond development cycle with the product, the ATMs can now satisfy tlle demand of growing customers and even make as many as four cupcakes at a time.
In terms of the company, the-machine allows Sprinkles to do the impossible:increase hours of operation without raising costs.Now the company can sell cupcakes around the clock through the ATM without paying employees.
Now the company is partnering with a Middle Eastern company to open 34 new locations abroad.
1.What’s the purpose of the text?
A.To tell us a newtrend of the diet.
B.To advertisefor the cupcake ATM.
C.To introduce a newly-invented cupcake ATM.
D.To advise more customers to buy cupcakes on ATM.
2.How did the Nelsons come up with the idea of’a cupulke ATM?
A.Their first child wagted to eat fresh cupcakes.
B.Candace hoped to eat a fleshly baked cupcake at any time.
C.The cupcakes they sold couldn’t satisfy the customers’ demands.
D.They couldn’t afford to employ enough workers.
3.What problem did the Nelsons face when starting to design the machine?
A.Serving an unbroken cupcake to customers.
B.Convincing the customers to use the machine.
C.Dealing with so many orders every day.
D.Making as many as four cupcakes at a time.
4.What does the underlined word‘‘it’’in Paragraph 4 refer to?
A.The machine. B.The block.
C.The cupcake. D.The customer.
5.What can we infer from the text?
A.The ATM will replace the traditional cake shops.
B.The ATM will appear in more cities in the world.
C.The company will promote different kinds of products.
D.People will get cupcakes through the ATM without paying.
1.C
2.B
3.A
4.A
5.B
【解析】
試題分析:本文講述的是賣(mài)蛋糕的ATM機(jī)怎樣賺到900萬(wàn)美元。
1.C 寫(xiě)作意圖。本文通過(guò)ATM吐出的是紙杯蛋糕而不是鈔票,這是天才商業(yè)的點(diǎn)子,令人驚呼,這項(xiàng)新奇的發(fā)明正在滿足美國(guó)市場(chǎng)一種很常見(jiàn)的需求,那就是深夜想吃現(xiàn)烤蛋糕的沖動(dòng),故選C項(xiàng)。
2.B 細(xì)節(jié)理解題。根據(jù)第三段提到The idea came to the company's co-founders Candace and Charles Nelson when Candace was pregnant with their first child.這個(gè)想法來(lái)自于坎迪斯夫婦在懷上第一個(gè)孩子時(shí)有了這個(gè)新穎的想法,故選B項(xiàng)。
3.A 細(xì)節(jié)理解題。根據(jù)倒數(shù)第三段提到Y(jié)et,inventing the first cupcake ATM was not as easy as convincing customers to use it.可知選A項(xiàng)。
4.A 推斷題。根據(jù)第四段提到The machine is so popular that when it appeared in Manhattan, customers were lined up around the block to use it. 這個(gè)機(jī)器如此受人歡迎,以致于當(dāng)它出現(xiàn)在曼哈頓時(shí),顧客排除來(lái)用它,故選A項(xiàng)。
5.B 推斷題。根據(jù)最后一段提到Now the company is partnering with a Middle Eastern company to open 34 new locations abroad現(xiàn)在公司正準(zhǔn)備和一家中東特許經(jīng)營(yíng)商合作,在海外開(kāi)34家門(mén)店,故選B項(xiàng)。
考點(diǎn):日常生活類(lèi)閱讀。
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