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A man once said how useless it was to put advertisements in the newspapers.“l(fā)ast week, ” said he, “my umbrella was stolen from a London church.As it was a present, I spent twice its worth in advertising, but didn't get it back.”

“How did you write your advertisement?”asked one of the listeners, a merchant.

“Here it is, said the man, taking out of his pocket a slip cut from a newspaper.The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella.The gentleman who finds it will receive ten shillings on leaving it at No.10 Broad Street.”

“Now, ”Said the merchant, “I often advertise, and find that it pays me well.But the way in which an advertisement is expressed is of extreme importance.Let us try for your umbrella again, and if it </PGN0332.TXT/PGN>fails, I'll buy you a new one.”

The merchant then took a slip of paper out of his pocket and wrote:“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No.10 Broad Street.He is well known.”

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door.In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown, and his own was among them.Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

1.The result of the first advertisement was that ______________.

A.the umbrella was found somewhere near the church

B.the man got his umbrella back

C.the man wasted some money advertising

D.nobody found the missing umbrella

2.The merchant suggested that the man should _______________.

A.buy a new umbrella

B.write another and better advertisement

C.go on looking for his umbrella

D.report the police

3.“If it fails, I’ll buy you a new one,” suggested that the merchant

_______________.

A.wanted to buy him a new umbrella

B.didn’t know what to do

C.was rich enough to buy one

D.was quite sure of success

4.The story is mainly about _________________.

A.a useless advertisement

B.how to make an effective advertisement

C.what the merchant did for the umbrella owner

D.how the man lost and found his umbrella

 

【答案】

1.D

2.B

3.D

4.B

【解析】文章主要講述的是這個人是如何通過一個有效的廣告找回自己的雨傘的

1.D 推理題。根據第一句A man once said how useless it was to put advertisements in the newspapers.和最后一句,說明第一則廣告并沒有起作用,那個人并沒有拿回雨傘。

2.B 細節(jié)題。根據文章第四段內容可知他們決定再用另外一種方法來登記廣告。故B正確。

3.D 推理題。本句說明這個人對于他的廣告非常有把握,很確信。D正確。

4.B 主旨大意題。文章主要講述的是這個人是如何通過一個有效的廣告找回自己的雨傘的。

 

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A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, 1 spent twice its worth in advertising, but didn't get it back."

   "How did you write your advertisement?" asked one of the listeners, a merchant.

   "Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No l0 Broad Street."

   "Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try your umbrella again, and if it fails, I will buy you a new one."

    The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well-known."

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

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A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip(紙條) cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings(先令) on leaving it at No.10 Broad Street."
  "Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."
  The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."
  This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened(系牢) to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
66. who would receive ten shillings according to the first advertisement ?
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67.What was the result of the first advertisement __________?
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C. report to the police       D. write another advertisement
69. What did the businessman mean by saying “if it fails, I will buy you a new one.?” _________.
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C. he did not know what to do            D. he was rich enough to afford a new umbrella
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A. a useless advertisement               B. how the man lost and found his umbrella
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A man once said how useless it was to put advertisements in the newspaper.
“Last week, ” he said,  “my umbrella was stolen from a London church. As
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“How did you write your advertisement? ” asked one of the listeners,  a merchant.
  “Here it is, ” said the man,  taking out of his pocket a slip cut from a newspaper. The other man took it and read,  “Lost from the City Church last Sunday evening,  a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”
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"How did you write your advertisement?" asked one of the listeners, a merchant.

"Here it is," said the man, taking out of his pocket a slip(紙條) cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings(先令) on leaving it at No.10 Broad Street."

  "Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."

  The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."

  This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened(系牢) to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

66. who would receive ten shillings according to the first advertisement ?

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C. he did not know what to do            D. he was rich enough to afford a new umbrella

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