Question

【題目】Apple is to open a research lab in the southern Chinese city of Shenzhen, according to Tim Cook, its chief executive, as it seeks to boost sales in the country and improve ties with the authorities.

Beijing has been encouraging foreign technology companies to carry out more high-end work on the mainland as part of efforts to revitalize local industry.

It will be Apple’s second facility in China. It already has a new research and development facility in Beijing.

The two R&D centers were “aimed at strengthening relationships with local partners and universities as we work to support talent development across the country”, Apple said in a statement.

A closer relationship with the Chinese authorities has been a priority following setbacks for the US technology company this year.

The iPhone has been losing market share to high-end handsets made by local competitors including Huawei, Vivo and Oppo, which topped the rankings in the second quarter, while Apple languished in fifth place, according to Canalys data.

Analysts said the announcement of the R&D centre was Mr. Cook’s latest attempt to gain favour with Beijing, following the US group’s $1billion investment in Didi Chuxing, the Chinese car-hailing company, in May.

Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition, according to Ge Jia, a tech blogger, who wrote yesterday: “It’s time for Apple to cast aside their pride.” “Their previous strategy of only selling devices to China without leaving anything behind is not working any more and they are starting their process of localisation in China through the Shenzhen lab.”

【1】Apple is going to open a research lab in Shenzhen to _____________.

A. promote Shenzhen’s economy

B. promote its sales in China

C. get help of Chinese experts

D. join in local competition

【2】Which of the following is true?

A. There is only one research facility in China.

B. Apple has always been in good relationship with Chinese authorities.

C. Huawei has ranked to No.1 in the second sales quarter.

D. Apple is changing its strategy in order to boost sales.

【3】What caused Apple’s sales in China to fall?

A. Its bad quality and high price.

B. Nationalism and high-quality local competition.

C. Out-of-date design and false advertisement.

D. Chinese government’s ban on purchase.

【4】According to Ge Jia, what is Apple’s previous sales approach in China?

A. taking part in high-quality local competition.

B. choosing certain customers in China.

C. only selling devices.

D. selling devices as well as technology.

Answer 1

【答案】

【1】B

【2】D

【3】B

【4】C

【解析】

試題分析：本文講述的是蘋果公司在深圳開了第二家工廠，蘋果公司稱這兩個研發(fā)中心是旨在加強(qiáng)與當(dāng)?shù)睾献骰锇楹痛髮W(xué)的關(guān)系，以支持全國各地的人才發(fā)展，在中國開始本土化研究，提高銷售量。

【1】B細(xì)節(jié)理解題。根據(jù)文章的第一段according to Tim Cook, its chief executive, as it seeks to boost sales in the country and improve ties with the authorities.可知，蘋果在深圳開研究中心是為了打開市場，增加銷售量。故選B。

【2】D細(xì)節(jié)理解題。根據(jù)文章的最后一段Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition, according to Ge Jia, a tech blogger, who wrote yesterday.可知蘋果正在改變其戰(zhàn)略，以提高銷售。故選D。

【3】B細(xì)節(jié)理解題。根據(jù)文章的最后一段Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition可知，故選B。

【4】C推理判斷題。根據(jù)文章的最后一段Their previous strategy of only selling devices to China可知他們只銷售設(shè)備。故選C。