【題目】What do they really mean?

Food manufacturers and retailers are letting shoppers down. This the view of the CWS, which has just brought out a new report.

According to the report, shoppers believe food labels(標簽) because they think there are strict regulations in place. 1. So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.

The report has identified the different ways in which shoppers are misled.2. Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product. One example given in the report is the phrase “haddock fillets”, used for a product that is in fact cut from big blocks of fish rather than individual slices.

3. These include “traditional”, “wholesome”, or “premium”. The claim that a brand is “90% fat-free” hides the fact that it contains 10% fat, which above recommended levels. Phrases such as “free from preservatives” make a virtue out of a normal attribute of food.

Labels have a wide variety of text sizes on them. You sometimes need a magnifying glass (放大鏡) to read the small print. 4.

Another deliberate type of misinformation lies in the image. Many pictures on packets use small plates to make the product look bigger. 5.

However, misleading messages on packaging could soon be a thing of the past. The CWS recently produced a code which, if used, would end the current inaccuracies and half truths. It has called on the government to support it as a way of improving food standards.

A. Meaningless adjectives are often used to give a positive message.

B. An officer says the labels will receive very serious consideration.

C. Photographs are sometimes retouched (修飾) to achieve the same effect.

D. By contrast, the hard sell (強行推銷) information is given emphasis.

E. The rules are, in reality, very weak at present.

F. This result has not pleased the food industry.

G. The most common of these is poor labeling.

【答案】

1E

2G

3A

4D

5C

【解析】試題分析:根據(jù)最近的報告,食品制造商和零售商正在讓顧客失望。消費者相信食品標簽,因為他們認為商標都有嚴格的規(guī)定。然而報告卻表明了他們正在以不同的方式來誤導(dǎo)購物者。他們會利用照片美化效果來使消費者誤以為產(chǎn)品很好,也常常把不利于商品銷售的文字放到不引人注意的地方。

1E前句提到they think there are strict regulations in place.E選項The rules are, in reality, very weak at present.則是進一步解釋條例和制度的情況,信息詞regulationsrules,選E.

2G后句是講述包裝上誤導(dǎo)人們的信息,而G也是關(guān)于這方面內(nèi)容,內(nèi)容符合語境,故 選G

3A后句中的these暗示了前句中含有復(fù)數(shù)名詞,而且句中的"traditional", "wholesome", or "premium"也屬于A句中“Meaningless adjectives”那些沒意義的形容詞,故判斷A符合語境,選A。

4D本段內(nèi)容介紹了商品標簽上一些不利于商品銷售的信息都印刷小字體,不容易讓消費者看到,而D選項內(nèi)容則講有些強行推銷的信息卻非常明顯,前后構(gòu)成對比關(guān)系,故判斷D選項內(nèi)容可以承接上文,故選D。

5C前句內(nèi)容是關(guān)于如何讓照片效果更好的方法,而C選項內(nèi)容是介紹了另外一種增強照片效果的方法,故內(nèi)容符合語境,選C。

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