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— What _______ fun it is to play with computer games!
— Don't you think it's _______ waste of time?

[     ]

A. a; a
B. /; a
C. /; the
D. the; the
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科目：高中英語 來源： 題型：閱讀理解

Passage three(Advertisers Perform a Useful Service to the Community)

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

1.What is main idea of this passage?

A.  Advertisement.  

B.  The benefits of advertisement.

C.  Advertisers perform a useful service to communities.

D.  The costs of advertisement.

2.The attitude of the author toward advertisers is

A.  Appreciative.     B.  Trustworthy.   C.  Critical.    D.  dissatisfactory.

3.Why do the critics criticize advertisers?

A.  Because advertisers often brag.

B.  Because critics think advertisement is a “waste of money”.

C.  Because customers are encouraged to buy more than necessary.

D.  Because customers pay more.

4.Which of the following is Not True?

A.  Advertisement makes contribution to our pockets and we may know everything.

B.  We can buy what we want.

C.  Good quality products don’t need to be advertised.

D.  Advertisement makes our life colorful.

5.The passage is

A.  Narration.     B.  Description.       C.  Criticism.         D.  Argumentation.

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科目：高中英語 來源：2010屆高考二輪復習英語閱讀理解二十篇精讀 題型：閱讀理解


Passage three(Advertisers Perform a Useful Service to the Community)
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1.What is main idea of this passage?
A.  Advertisement.  
B.  The benefits of advertisement.
C.  Advertisers perform a useful service to communities.
D.  The costs of advertisement.
2.The attitude of the author toward advertisers is
A.  Appreciative.     B.  Trustworthy.   C.  Critical.    D.  dissatisfactory.
3.Why do the critics criticize advertisers?
A.  Because advertisers often brag.
B.  Because critics think advertisement is a “waste of money”.
C.  Because customers are encouraged to buy more than necessary.
D.  Because customers pay more.
4.Which of the following is Not True?
A.  Advertisement makes contribution to our pockets and we may know everything.
B.  We can buy what we want.
C.  Good quality products don’t need to be advertised.
D.  Advertisement makes our life colorful.
5.The passage is
A.  Narration.     B.  Description.       C.  Criticism.         D.  Argumentation.

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科目：高中英語 來源：2012-2013學年內蒙古巴市中學高一12月月考英語試卷（帶解析） 題型：填空題

根據短文內容，從短文后的選項中選出能填入空白處的最佳選項，選項中有兩項為多余選項。
All over the world people enjoy sports .sports help to keep people healthy and happy, and to live longer.
_【小題1】___.They buy tickets or turn on their TVs to watch the games. Often they get very excited when their player or team wins.
___【小題2】___Football, for example, has spread around the world. Swimming is popular in all countries near the sea or in those with many rivers. What fun it is to jump into a pool or lake, whether in china, Egypt or Italy! _【小題3】__ Think how many lovers to skate or ski in Japan, Norway or Canada.
Some sports or games go back thousands of years, like running or jumping. Chinese wushu, for example, has a very long history. But basketball and volleyball are rather new. Neither one is a hundred years old yet. __【小題4】__ Water-skiing is one of the newest in the family of sports.
People from different countries may not be able to understand each other, but after a game together they often become good friends. 【小題5】 One learns to fight hard but fight fair, to win without pride and to lose with grace(勝不驕，敗不餒)。

A．And think of people in cold countries.
B．Sports help to train a person’s character. (性格)
C．Not a few people like sports in the world.
D．Many people like to watch others play games.
E.People aren’t inventing new sports or games.
F.Some sports are so interesting that people everywhere take part in them.
G.People are inventing new sports or games all the time.

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科目：高中英語 來源：2013屆山西省太原市第五中學高三月考英語卷（帶解析） 題型：填空題

All over the world people enjoy sports. Sports help to keep people healthy and happy, and to live longer.
  【小題1】   They buy tickets or turn on their TVs to watch the games. Often they get very excited when their player or team wins.
  【小題2】   Football, for example, has spread around the world. Swimming is popular in all countries near the sea or in those with many rivers. What fun it is to jump into a pool or lake, whether in China, Egypt or Italy!    【小題3】   Think how many lovers to skate or ski in Japan, Norway or Canada.
Some sports or game go back thousands of years, like running or jumping. Chinese wushu, for example, has a very long history. But basketball and volleyball are rather new. Neither one is a hundred years old yet.   【小題4】  Water-skiing is one of the newest in the family of sports.
People from different countries may not be able to understand each other, but after a game together they often become good friends.   【小題5】   One learns to fight hard but fight fair, to win without pride and to lose with grace.

A．And think of people in cold countries.
B．Sports help to train a person’s character.
C．Not a few people participate in different sports competitions themselves.
D．Many people like to watch others play games.
E．People aren’t inventing new sports or games.
F．Some sports are so interesting that people everywhere take part in them.
G．People are inventing new sports or games all the time.

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科目：高中英語 來源：2010-2011學年浙江省杭州市高三六、八、九三校5月聯(lián)考英語題 題型：單項填空

____ it is to play football on such a cool afternoon.

  A. What a fun   B. How a fun    C. What fun    D. How fun

 

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