Question

【題目】閱讀理解
What is the first thing you notice when you walk into a shop?The products displayed(展示)at theentrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad，the answer islikely to be no．But while ashop’s scent may not be outstanding compared with sights and sounds，it iscertainly there．And it isproviding to be an increasing powerful tool in encouraging people to purchase．
A brand store has become famous for its distinctive scent whichfloats through the fairly dark hall and out to the entrance，via scentmachines. A smell may be attractive but it may not just be used for fresheningair．One sports goods company once reposed that when it firstintroduced scent into its stores，customers’intensionto purchase increased by 80 percent．
When it comes to the best shopping streets in Pairs，scent is justas important to a brand’s success as the quality of its window displays andgoods on sales．That is mainlybecause shopping is a very different experience to what it used to be．
Some years ago，the focus forbrand name shopping was on a few people with sales assistants’disprovingattitude and don’t-touch-what-you-can’t afford displays．Now the riseof electronic commerce(e-commerce)has opened up famous brands to a wideraudience．But whilee-shops can use sights and sounds，onlybricks-and-mortar stores(實(shí)體店)can offer afull experience from the minute customers step through the door to the momentthey leave．Another brandstore seeks to be much more than a shop，but rather a destination ． And scent isjust one way to achieve this．
Now a famous store uses complex man-made smell to make sure thatthe soft scent of baby powder floats through the kid department，and coconut(椰子)scent in theswimsuit section．A departmentstore has even opened a new lab，invitingcustomers on a journey into the store’s windows to smell books，pots anddrawers，in search of their perfect scent.
（1）According to the passage，what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant．
B.Unique scents．
C.Soft background music
D.attractive window display．
（2）E-shops are mentioned in the passage to_____．
A.show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
（3）The underlined word“destination”in Paragraph 5 means_____．
A.a platform that exhibits goods
B.a spot where travelers like to stay
C.a place where customers love to go
D.a target that a store expects to meet
（4）The main purpose of the passage is to________．
A.compare and evaluate
B.examine and assess
C.argue and discuss
D.inform and explain

Answer 1

【答案】
（1）B
（2）A
（3）C
（4）D
【解析】本文介紹了現(xiàn)在的很多商店都運(yùn)用一個(gè)新方法：味道，來吸引顧客。并解釋了這樣做的原因。這是與網(wǎng)店比較起來實(shí)體店的一個(gè)優(yōu)勢(shì)
(1)B推理題。根據(jù)文章第三段1,2行A brand store has become famous for its distinctive scent which floatsthrough the fairly dark hall and out to the entrance, via scent machines.可知這家商店的成功的原因是店里很有特色的味道。故B正確。
(2)A推理題。根據(jù)第五段3,4行But while e-shopscan use sights and sounds, only bricks-and-mortar stores (實(shí)體店) can offer a full experience from the minutecustomers step through the door to the moment they leave.可知電子網(wǎng)店里可以使用聲音和視覺來吸引顧客，那么實(shí)體店里就可以使用味道來吸引顧客。作者舉電子網(wǎng)店是為了說明實(shí)體店也有自己的優(yōu)勢(shì)。故A正確。
(3)C推理題。根據(jù)本句Another brand store seeks to be much more than a shop, but rather a destination.另外一家實(shí)體店通過種種方法努力讓自己不僅僅是一個(gè)商店，而成為人們?cè)敢馊サ哪康牡�，既然來到這里，他們就可能多購物了。光顧該詞是指C項(xiàng)含義。
(4)D推理題。本文介紹了現(xiàn)在的很多商店都運(yùn)用一個(gè)新方法：味道，來吸引顧客。并解釋了這樣做的原因。也就是說本文是為了告訴我們這樣的行為并做出解釋。故D正確。