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You’re standing in the dairy section at the grocery store, searching for your favorite brand. Suddenly, you catch a smell of chocolate cookies. You forget about dairy and head for the bakery (烘烤食品) section. Guess what? You just walked into an odor (氣味) trap (陷阱)! The odor was cooked up by scientists in a lab.
For years, scientists have been studying the special powers of smell. They found that more than our other senses, smell changes our mood and helps us remember things.
So companies have begun spending thousands of dollars to scent (使充滿香味) entire stores. Artificial (人造的) scents are being used to lead customers by the nose. These smells help to get people inside and put them in the mood to buy. They even make customers remember the store later, so they’ll come back for more. Also, many companies have smartly made use of product smells. A company added lemon fragrance to its dish cleaner. They wanted people to think the soap contained “natural” cleaners. It worked!
New uses for smells are being created every day. One bank, for example, gives customers coupons (優(yōu)惠券) advertising car loans (貸款). To get people to take out a loan, bank officials hope to coat these coupons with the fresh leather smell of a new car. In Australia, telephone offices are putting sweat odor on unpaid bills. Since some people sweat when they’re scared, this smell might remind them of when they were frightened. And they’ll pay the bills right away!
What lies ahead for our noses? Smell scientists are working on some pretty far-out ideas. Would you believe TV sets that produce smells? Or how about scent diets? Certain food smells will fool your stomach into thinking it’s full. Alarm clocks will scent your bedroom with a strong pleasant smell designed to wake you up. Scientists are even working on ways to keep garbage from smelling. Researchers expect scents to help students make more sense of what they’re learning.
And just think. Someday soon, even your homework may smell nice!
小題1:How do sales methods affect customers in the stores?
A．They change customers’ preferences.
B．They persuade customers to use credit cards.
C．They make customers avoid bad and unsafe products.
D．They influence customers to make unplanned purchases.
小題2:Why do telephone offices put sweat odor on unpaid bills?
A．Because the sweat odor is a reminder of terrifying experience.
B．Because the sweat odor can change people’s attitude.
C．Because most people don’t think much of sweating.
D．Because many people dislike paying bills.
小題3:What does the author mean by saying “Someday soon, even your homework may smell nice!”?
A．Students would benefit more from smell research.
B．Students would be more willing to do homework.
C．Smell research would develop beyond our imagination.
D．Smell research would make great differences to our life.
小題4: Why does the author write this passage?
A．To encourage the store owners to use smells.
B．To expose wrong practices by smell scientists.
C．To inform the readers of an interesting subject.
D．To blame the advertisers that use smells to sell.

小題1:D
小題2:A
小題3:C
小題4:C

試題分析：
小題1:D 推理題。根據第三段后三行They even make customers remember the store later, so they’ll come back for more. Also, many companies have smartly made use of product smells. A company added lemon fragrance to its dish cleaner. They wanted people to think the soap contained “natural” cleaners. It worked!說明商店使用的這些方法讓顧客購買他們的產品，也許有些產品并不是他們真正需要的。故D正確。
小題2:A 推理題。根據第四段最后三行In Australia, telephone offices are putting sweat odor on unpaid bills. Since some people sweat when they’re scared, this smell might remind them of when they were frightened. And they’ll pay the bills right away!說明這樣的氣味能提醒他們害怕的時候。故A正確。
小題3:C 推理題。前面幾段一直都在詳細地描述人們在使用各種氣味為他們所用，也許氣味的發(fā)展會超出我們的想象的。故C正確。
小題4:C 主旨大意題。在本文中作者這種講述了氣味的發(fā)展，以及人們對于氣味的使用，主要是告訴讀者一種新的實驗課題—氣味。故C正確。
點評：在本文中作者這種講述了氣味的發(fā)展，以及人們對于氣味的使用，主要是告訴讀者一種新的實驗課題—氣味。以推理題的考查為主，
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A．sacrificeB．serveC．satisfyD．support
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To do that, and to gain access to all the information you'll need to invest confidently, simply sign up for the free e-Letter from Energy & Capital by entering your email address below...
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科目：高中英語 來源：不詳 題型：閱讀理解

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科目：高中英語 來源：不詳 題型：閱讀理解

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We sometimes told ourselves that what we were doing in the woods was exploring(探索). Exploring was a more popular idea back then than it is today. History seemed to be mostly about explorers. Our explorations, though, seemed to have less system than the historic kind: something usually came up along the way. Say we stayed in the woods, throwing rocks, shooting frogs, picking blackberries, digging in what we were briefly persuaded was an Indian burial mound.
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A．spend their free time
B．play golf and other sports
C．avoid doing their schoolwork
D．keep away from their parents
小題2:What can we infer from Paragraph 2 ?
A．The activities in the woods were well planned.
B．Human history is not the result of exploration.
C．Exploration should be a systematic activity.
D．The author explored in the woods aimlessly.
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A．calmB．doubtfulC．seriousD．optimistic
小題4:How does the author feel about his childhood?
A．Happy but short.
B．Lonely but memorable.
C．Boring and meaningless.
D．Long and unforgettable.

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