It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.
The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
□Product
Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
□Place
There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
□Price
Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
□Promotion
How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
【小題1】What’s the best title for the passage?
| A．How to start a business. |
| B．Starting a business soon. |
| C．Starting your own business. |
| D．Preparations for starting a business. |
| A．a(chǎn) business plan | B． a shop | C． money | D．successful businessmen |
| A．expect people to show much interest |
| B．research your noodles |
| C．let people try it at a low price |
| D．let children have a try |
| A．There are shops selling the goods like yours. |
| B．Many people pass by. |
| C．You should think about which type of person is going to buy what you sell. |
| D．You should spend the day on possible places. |
| A．15 yuan. | B． 5 yuan. | C． 10 yuan. | D． 50 yuan. |
【小題1】C
【小題2】A
【小題3】B
【小題4】A
【小題5】C
解析試題分析：本文主要教育我們?nèi)绾芜M(jìn)行自己的生意，給出了四個具體步驟的建議：product, place, price and promotion.
【小題1】C 主旨大意題。根據(jù)文章第2段The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.可知本文主要講述的是如何成功地進(jìn)行自己的生意的4步驟。
【小題2】A 推理題。根據(jù)文章第一段Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan.可知如果我們要自己做生意，首先就是要有一個很好的計劃。說明很多人生意失敗主要原因就是沒有計劃性。故A正確。
【小題3】B 細(xì)節(jié)題。根據(jù)文章第3段If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product.可知如果你想要開面條店，首先你要研究你的商品，要了解你的商店。故B正確。
【小題4】A 推理題。根據(jù)本句Also, are there other shops nearby selling similar products? If so, how can you be better than them?可知這里的so就是指前面一句中的there are other shops nearby selling similar products.如果在附近有一些其他的出售類似產(chǎn)品的商店，你就要思考如何比對方做得更好。故A正確。
【小題5】C 計算題。根據(jù)文章倒數(shù)第2段As a general rule, your price will be double the cost.可知你的價格要是你成本的2倍，因為你要考慮租金，職工工資和你的支出。故C正確。
考點：考察教育類短文閱讀
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仁愛英語同步練習(xí)冊系列答案科目：高中英語 來源： 題型：閱讀理解
In bringing up children, every parent watches eagerly the child's acquisition (學(xué)會) of each new skill m the first spoken words, the first independent steps, or the beginning of reading and writing. It is often tempting to hurry the child beyond his natural learning rate, but this can set up dangerous feelings of failure and states of worry in the child. This might happen at any stage. A baby might be forced to use a toilet too early, a young child might be encouraged to learn to read before he knows the meaning of the words he reads. On the other hand, though, if a child is left alone too much, or without any learning opportunities, he loses his natural enthusiasm for life and his desire to find out new things for himself.
Parents vary greatly in their degree of strictness towards their children. Some may be especially strict in money matters. Others are severe (嚴(yán)格的) over time of coming home at night or punctuality for meals. In general, the controls represent the needs of the parents and the values of the community as much as the child's own happiness.
As regards the development of moral standards in the growing child, consistency is very important in parental teaching. To forbid a thing one day and excuse it the next is no foundation for morality (道德). Also, parents should realize that "example is better than precept". If they are not sincere and do not practice what they preach (說教), their children may grow confused when they grow old enough to think for themselves, and realize they have been to some extent fooled.
A sudden awareness of a marked difference between their parents' principles and their morals can be a dangerous disappointment.
【小題1】Eagerly watching the child’s acquisition of new skills, _________________.
| A．should be avoided |
| B．is universal among parents |
| C．sets up dangerous states of worry in the child |
| D．will make the child lose interest in learning new things |
| A．should encourage them to read before they know the meaning of the words they read |
| B．should expect a lot of the children |
| C．should achieve a balance between pushing them too hard and leaving them on their own |
| D．should create as many learning opportunities as possible |
| A．parents should be strict with their children |
| B．parental controls reflect only the values of the community |
| C．parental restrictions vary, and are not always for the benefit of the children alone |
| D．it’s parents’ and society’s duty to control the children |
| A．opinion | B．punishment | C．behavior | D．instruction |
| A．follow the rules themselves |
| B．be aware of the huge difference between adults and children |
| C．forbid their children to follow hook teachings |
| D．a(chǎn)lways ensure the security of their children |
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科目：高中英語 來源： 題型：閱讀理解
Although websites such as Facebook and MySpace experienced rapid growth during the middle of the first decade of the 21st century, some users remain unaware of the fact that the information they post online can come back to haunt them. First, employers can monitor employees who maintain a blog, photo diary, or website. Employers can look for controversial(引起爭議的) employee opinions, sensitive information disclosures, or wildly inappropriate conduct. For example, a North Carolina newspaper fired one of its features writers after she created a blog on which she wrote about the strange things of her job and coworkers without signing her real name.
The second unintended use of information from social networking websites is employers who check on prospective employees. A June 11, 2006 New York Times article reported that many companies use search engines and social networking websites such as MySpace, Xanga, and Facebook to conduct background checks on college campuses. Although the use of MySpace or Google to check a student’s background is somewhat unsettling to many undergraduates, the Times noted that the use of Facebook is especially shocking to students who believe that Facebook is limited to current students and recent alum(校友).
Corporate employers are not the only people interested in college students’ lives. The third unintended use of social networking websites is college administrators who monitor the Internet — especially Facebook — for student bad behavior. For example, a college in Boston’s Back Bay expelled (除名) its student Government Association President for joining a Facebook group highly critical of a campus police sergeant. In addition, fifteen students at a state university in North Carolina faced charges in court for underage drinking because of photos that appeared on Facebook.
Although more users of websites such as Facebook are becoming aware of the potential dangers of online identities, many regular users still fail to take there basic security precautions(警惕). First, only make your information available to a specific list of individuals whom you approve. Second , regularly search for potentially harmful information about yourself that may have been posted by mistake or by a disgruntled
(不滿的)former associate. Thrid, never post obviously offensive material will likely make its way to the wider world. By taking these simple steps, members of the digital world can realize the many benefits of e-community without experiencing some of the damaging unintended consequences.
【小題1】The main purpose of the passage is to _____.
| A．explain the growth of the digital world from the view of privacy |
| B．discuss the risks of the digital world and suggest ways to protect yourself |
| C．propose steps Facebook, MySpace and Google can take to protect user privacy |
| D．illustrate(說明) potential unintended uses of private information |
| A．know to whom you make your online information available |
| B．a(chǎn)ctively hunt for damaging information posted about you or under your name |
| C．speak with employers to inform them of any misinformation published about you |
| D．a(chǎn)void uploading information that would be extremely damaging if it were discovered |
| A．Information obtained unwillingly from the Internet is permitted in court. |
| B．It is impossible to protect yourself from unintended uses of information online. |
| C．Even if you restrict who can view your data, the government may still access it. |
| D．Done properly, posting offensive information about oneself brings no risk. |
| A．offers detailed examples to support previous viewpoints |
| B．further explores the ill-effects of the Internet on the protection of privacy |
| C．summarizes the points of the above paragraphs |
| D．provides suggestions to overcome the previously mentioned problems |
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科目：高中英語 來源： 題型：閱讀理解
A good teacher is many things to many people. In my own experience, the people I respect the most and think about the most are the teachers who demanded (要求) the most discipline (紀(jì)律) from their students.
I miss one teacher in particular that I had in high school. I think she was a good teacher because she was a very strict person. I remember very vividly (清晰地) a sign over her classroom door. It was a simple sign that said, “Laboratory—in this room the first five letters of the word was emphasized (強調(diào)), not the last seven.” In other words, I guess, labor for her was more important than oratory, which means making speeches.
She prepared her work very carefully and demanded us to do the same. We got lots of homework from her. Once she had broken her arm, and everybody in the class thought that maybe the homework load would be reduced, but it continued just the same. She checked our work by stamping her name at the bottom of the papers to show that she had read them.
I think sometimes teachers who demand the most are liked the least. But as time goes by, this discipline really seems to benefit (有益于) the students.
【小題1】Which of the following is considered a good teacher by the writer?
| A．A patient teacher. | B．An honest teacher. |
| C．A strict teacher. | D．A hard-working teacher. |
| A．to remind the students that this room was a laboratory |
| B．to advise the students to follow the disciplines |
| C．to warn the students not to be careless |
| D．to tell the students to work hard in the classroom |
| A．gave her students the usual amount of homework |
| B．gave her students less homework |
| C．a(chǎn)sked her students to check the homework themselves |
| D．gave her students more homework |
| A．It makes the students dislike their teachers. |
| B．It does good to the students in the long run. |
| C．It’s too much for young children. |
| D．It does more harm than good to the students. |
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科目：高中英語 來源： 題型：閱讀理解
After commuting, cooking dinner and doing household chores, the average parent has just 30 minutes to devote to their children in the evenings, according to a new study. One in four working parents worry that half an hour simply isn’t enough, while almost half fret that they aren’t a good enough parent during the week.
However, parenting experts believe just 12 minutes a day may be enough for mothers and fathers to fully reconnect with their child — as long as they ask the right questions. Child psychologist Dr Claire Halsey said asking a series of open-ended questions can help improve parents’ relationship with their children.
Among the questions recommended in the research are: “How many times have you smiled today — what made you laugh?”; “Can you act out what you did at breaktime?”; “Who is taller — mummy or your teacher?” and “What are the names of the toys you played with today?” Parents of older children are advised to start up a conversation with: “I’ve got a great story for you but I want one in return… you first!” or “Tell me some school gossip … I’m all ears!”
Dr Halsey, working with the makers of Ribena Plus, who commissioned the research, said: “There is no one as tough on their own parenting skills as a parent — but this study shows there is no need for parents to be so harsh. It’s hard for working parents to juggle all their responsibilities and it can feel like guilt is simply a parent’s lot — but it’s absolutely not. By using clever tactics such as a little preparation alongside use of open-ended questions — such as ‘Tell me what the best bit about your day was?’ — parents can reduce the time worrying about chores and work and spend more time learning about their children’s day.”
【小題1】The underlined word reconnect in Paragraph 2 is closest in meaning to ________.
| A．discuss | B． communicate | C． understand | D． combine |
| A．can spare only about half an hour to be with their kids every day |
| B．spend their daytime commuting, cooking dinner and doing household chores |
| C．worry that half an hour’s stay with their kids is far from enough |
| D．fear that they aren’t a good enough parent during the week |
| A．I will be glad to listen. |
| B．I will be very interested. |
| C．I will listen carefully. |
| D．I will call your teacher at school. |
| A．Where are you off to with your friends this weekend? |
| B．Who played the best in your football match today? |
| C．What science project are you doing at the moment and can I help with it? |
| D．What are the names of the toys you played with today? |
| A．It is not necessary for parents to spend too much time with their children. |
| B．It is natural that working parents do not afford more time to reconnect with kids. |
| C．It is important that working parents learn more parenting skills. |
| D．It is clever that parents ask their kids questions instead of doing chores. |
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科目：高中英語 來源： 題型：閱讀理解
If you do not use your arm or your legs for some time, they become weak; when you start using them again, they slowly become strong again. Everybody knows that. Yet many people do not seem to know that memory works in the same way. When someone says that he has a good memory, he really means that he keeps his memory in practice by using it. When someone else says that his memory is poor, he really means that he does not give it enough chance to become strong. If a friend says that his arms and legs are weak, we know that it is his own fault(過錯). But if he tells us that he has a poor memory, many of us think that his parents are to blame(受責(zé)備), and few of us know that it is just his own fault. Have you ever found that some people can’t read or write but usually they have better memories? This is because they cannot read or write and they have to remember things; they cannot write down in a little notebook. They have to remember days, names, songs and stories; so their memory is the whole time being exercised. So if you want to have a good memory, learn from the people: Practice remembering.
【小題1】The main reason for one is poor memory is that _______.
| A．his father or mother may have a poor memory |
| B．He does not use his name or legs for some time |
| C．his memory is not often used |
| D．he can’t read or write |
| A．you can’t use them any more |
| B．they will become stronger |
| C．they become weak and won’t become strong until you use them again. |
| D．they will become neither stronger nor weaker |
| A．Your memory works in the same way as your arms or legs. |
| B．Your memory, like your arms or legs, becomes weak if you don’t give it enough chance for practice. |
| C．Don’t learn how to read and write if you want to have a better memory. |
| D．A good memory comes from more practice. |
| A．they have save much trouble |
| B．they have saved much time to remember things |
| C．they have to use their memories all the time |
| D．they can’t write everything in a little notebook |
| A．Don’t Stop Using Your Arms Or Legs |
| B．How To Have a Good Memory |
| C．Strong Arms And Good Memories |
| D．Learn From the People |
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科目：高中英語 來源： 題型：閱讀理解
Parents are fuelling bad behavior among their children by attempting to "buy" their love with expensive gifts nowadays.
Over recent decades we seem to have created a "must have" culture among our young people. Many mothers and fathers believe they are "failing as parents" if they are unable to ensure that their children have the latest toy, electronic devices (the lap-top, cellphones, Game Boy, etc.) along with their friends. In many cases, families also feel pressured to enroll (使加入) children in "'every interest club or after-school activity that is available" to fill up their time like most of the other children.
But experts warned that the move might affect "precious family time" negatively. Graham Gorton, chairman of the Independent Schools Association, said that parents spent too much time filling their children's lives, which had a series of negative effects on "the very precious family time that exists".
"It seems that those times when a whole weekend without planned work was seen as a luxury (奢侈) and a perfect opportunity to spend time together and share those valuable moments of childhood are long gone," Mr. Gorton said. "As a child I only once said that phrase that parents feared 'I'm bored'. Immediately my mother took action and produced a list of jobs and then insisted that I complete every one of them. Though l didn't think cleaning all the floors could really get rid of my boredom, I enjoyed the feeling of staying at home with my mother and brothers."
Earlier this year, some researchers suggested that relatively wealthy parents were sometimes guilty of failing to teach basic social skills to children. "Often, it’s the rich middle classes that buy off their children through the computer and the TV. That then sets them apart from their family, and then the parents are surprised when their child isn’ t coming to school."
【小題1】The second paragraph mainly tells us that ________.
| A．today’s children have little time to play |
| B．today’s children depend on electronic tools too much |
| C．today’s parents feel pressured by the "'must have" culture |
| D．being qualified parents becomes harder for today's young people |
| A．That children must have what other children have. |
| B．That children must have proper pressure to work hard. |
| C．That children must have special skills to ensure a better future. |
| D．That parents must have patience to know their children better. |
| A．Plan fewer activities for their children to improve family time. |
| B．Buy their children fewer things that they are fond of. |
| C．Give their children more housework to do. |
| D．Leave their children alone when the kids feel bored. |
| A．children enjoyed doing housework |
| B．children never thought life was boring |
| C．children liked to spend time with their family |
| D．children often had some planned work after school |
| A．wealthy parents don’t like teaching basic social skills to children |
| B．parents should be much more strict with their children at home |
| C．children should not be brought up in a wealthy and pleasant environment |
| D．only satisfying children’s material needs is not a good way of parenting |
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科目：高中英語 來源： 題型：閱讀理解
Apologizing is both an Art and a Science. The Art lies in the manner in which the apology is delivered while the Science is the recipe that forms the apology itself. A proper apology should always include several ingredients. Now let’s take a closer look at these ingredients.
Give a detailed account of the offense, and make sure both you and the other person are talking about the same thing. Whether you make it in secret or public doesn’t matter, but your apology should be focused on the particular event.
Next, by acknowledging the hurt or damage done, you are making the recipient (接受者) begin to sense that you understand the situation. It is important to rebuild your relationship because it makes them feel their anger is understandable.
Don’t try to defend yourself by offering any excuses, which is important to let them know that you understand the event and you actions do cause them harm. The apology is all about THEM and how they feel. It doesn’t matter if the actions were intentional or not, the end result is the same and that is what needs to be focused on when learning how to say, “I’m sorry”.
Give a sincere statement of regret such as “I apologize” or “I’m sorry”. Above all, tell them it won’t happen again. After all, there is no value in apologizing for something that you will do again and again.
Finally, asking for forgiveness at the end of the apology gives the power back to the recipient. It tells them, that you have done all that you can do by apologizing and providing whatever form of restitution(補償)you can. The next move is up to them.
By including all these ingredients and applying them to your situation, you will know exactly how to say “I’m sorry” next time you need to.
【小題1】The passage mainly tells readers ____.
| A．the importance of apologizing |
| B．the process of apologizing |
| C．how to apologize effectively |
| D．how to repair a broken friendship |
| A．They will be sorry for being angry with you. |
| B．They will treat you differently right away. |
| C．They will understand the situation better. |
| D．They will think their former reaction normal. |
| A．finding out better excuses |
| B．taking responsibility for the event |
| C．defending yourself from more harm |
| D．understanding the current situation |
| A．A sincere statement of regret. |
| B．Giving the recipient more power. |
| C．A promise that you won’t repeat your wrongdoings. |
| D．Giving the recipient a detailed account of the event. |
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科目：高中英語 來源： 題型：閱讀理解
If you want to get the most out of the study of a language, you must also read for pleasure: novels, plays, travel books, and so on. And in reading books of this kind the important thing is to get on with the reading; to try to grasp what the writer is going to tell you in the book as a whole. This is impossible if you stop and think over the meaning of every single word which happens to be unfamiliar (不熟悉). You can not enjoy a story if you stop half a dozen times on every page in order to look up words in the dictionary. You may even prevent yourself from understanding the story as a whole by doing this.
When you are reading books of this kind, therefore, you will usually have to rely mainly on (依靠) the context (上下文) to help you. If you meet an unfamiliar word, do not let it take too much of your attention from the main thread (主線) of the story. In all probability (可能) you will meet the same word again a few pages later on in a slightly different context, and each time you see it that your understanding of it will become more exact.
【小題1】The phrase “to get on with reading” in the passage has the same meaning as “______”.
| A．to try to grasp the meaning of every sentence in the book |
| B．to try to catch the meaning of every word in the book |
| C．to try to understand all the writer is going to tell you |
| D．to try to understand the main idea of the book |
| A．stop and look them up in a dictionary |
| B．stop and think them over |
| C．try to guess their meanings from the context |
| D．have none of them |
| A．to read very slowly |
| B．to read quickly and not too carefully |
| C．to read very carefully |
| D．to read very seriously |
| A．Read for Pleasure | B．Get on with the Books |
| C．Reading Skills | D．The Importance of Reading |
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