11月11日阿里巴巴(Alibaba Group) 旗下的淘寶網(wǎng)（taobao.com）和天貓（Tmall.com）的銷售額達(dá)到了191億，其中天貓為132億，淘寶為59億。

某英文論壇對(duì)這一成功的營(yíng)銷案例進(jìn)行討論。假如你是該論壇用戶，請(qǐng)你根據(jù)以下圖示，用英文寫一篇短文，分析其成功的原因及你的想法，在該論壇上發(fā)帖參與討論。

注意：1.詞數(shù)：120詞左右；

2.短文的開頭已給出，不計(jì)入總詞數(shù)。

參考詞匯：網(wǎng)民netizen

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day

 

 

 

 

 

 

 

 

One possible version：

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day. What led to the successful sales?

First of all, highly-developed internet technology played an important role, without which such big sales in one day would not have been possible. More and more netizens , mostly young people, are willing to accept this shopping trend. Advertisements also contributed greatly to the success. Long before Singles Day ,news about the sales filled the internet, TV and newspapers. Therefore, people all over the country knew about it . Advertisements with focus on low prices , about 50% off, could been seen everywhere, which encouraged the netizens to buy .What’s more, varieties of goods online satisfied most of the buyers. So they can purchase almost everything from foods to cars without leaving their houses.

In short , advertisements with proper focus plus advanced technology will promote sales.

 

【解析】

試題分析：本篇書面表達(dá)要求根據(jù)圖示，就淘寶和天貓的成功營(yíng)銷案例進(jìn)行討論，分析其成功的原因及想法。根據(jù)這些提示可以判斷短文應(yīng)該用第一人稱，使用一般現(xiàn)在時(shí)。從圖示可以分析成功的原因有四個(gè)方面，包括price（價(jià)格），goods（貨物），internet technology（網(wǎng)絡(luò)技術(shù)），advertisement（廣告），還可以適當(dāng)發(fā)揮想象，補(bǔ)充內(nèi)容。在寫這四方面內(nèi)容時(shí)要注意使用恰當(dāng)?shù)倪B接詞，比如表示順序的詞: first of all , secondly , what’s more等，以使文章層次分明，結(jié)構(gòu)清晰。此外，還要注意使用多種句式結(jié)構(gòu)和高級(jí)詞匯以提高文章檔次。

【亮點(diǎn)說明】本文使用經(jīng)典的三段式結(jié)構(gòu)，首段介紹了淘寶和天貓的成功事例，用What led to the successful sales?引出文章要討論的中心，使文章過渡自然。在第二段分析成功的原因時(shí)，作者使用了First of all, also ，Therefore, What’s more,等連接詞使段落層次非常清晰。最后用in short引出作者的結(jié)論。此外，作者在文中用了大量的短語are willing to，played an important role, contributed to，focus on等。還有定語從句without which such big sales in one day would not have been possible.和 which encouraged the netizens to buy.

考點(diǎn)：考查提綱作文

 

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