It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.
The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
Product
Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
Place
There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
Price
Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
Promotion
How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
【小題1】What’s the best title for the passage?
| A．How to start a business. |
| B．Starting a business soon. |
| C．Starting your own business. |
| D．Preparations for starting a business. |
| A．a(chǎn) business plan | B． a shop | C． money | D． successful businessmen |
| A．expect people to show much interest |
| B．research your noodles |
| C．let people try it at a low price |
| D．let children have a try |
| A．There are shops selling the goods like yours. |
| B．Many people pass by. |
| C．You should think about which type of person is going to buy what you sell. |
| D．You should spend the day on possible places. |
| A．15 yuan. | B． 5 yuan. | C． 10 yuan. | D． 50 yuan. |
【小題1】C
【小題2】A
【小題3】B
【小題4】A
【小題5】C
解析試題分析：在現(xiàn)在的中國，創(chuàng)業(yè)當(dāng)老板的現(xiàn)象隨處可見。創(chuàng)業(yè)的第一步是，要有一份詳盡的商業(yè)計劃，包括售賣的產(chǎn)品和費用等內(nèi)容。要想創(chuàng)業(yè)成功，必須做好四個方面的準(zhǔn)備：產(chǎn)品、地點、價格和促銷手段。
【小題1】根據(jù)第一段“Nowadays, though, it’s quite common to become your own boss. ...First, you need a business plan.”和第二段“The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.”可知，在中國，創(chuàng)業(yè)是很普遍的現(xiàn)象，文章主要講了創(chuàng)業(yè)的一些注意事項，故選C。
【小題2】根據(jù)第一段“First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this.”可知，大多數(shù)失敗是因為沒有詳細(xì)的商業(yè)計劃，故選A。
【小題3】根據(jù)“If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free.”可知，如果開一家面館，你需要研究你的產(chǎn)品--面條，故選B。
【小題4】根據(jù)“Also, are there other shops nearby selling similar products? If so, how can you be better than them?”可知，劃線部分指的是，附近有賣相似產(chǎn)品的商店，故選A。
【小題5】根據(jù)“As a general rule, your price will be double the cost.”可知，一般情況下，價格要比費用高一倍，故選C。
考點：商業(yè)類短文閱讀
一諾書業(yè)暑假作業(yè)快樂假期云南美術(shù)出版社系列答案科目：高中英語 來源： 題型：閱讀理解
Down-to-earth means being honest, open, and easy to deal with. It is a pleasure to find someone who is down-to-earth. A person who is down-to-earth is easy to talk to. He or she accepts others as equals. A down-to-earth person may be an important member of society, of course, but they do not let their importance go to their heads, and they do not consider themselves to be better than others who are less important. Someone who is filled with self-importance and pride, often without cause, is said to have his nose in the air. There is no way a person with his nose in the air can be down-to-earth.
Americans use another expression that is similar in some way to down-to-earth. The expression is both feet on the ground. Someone with both feet on the ground is a person with a good understanding of reality. He has what is called common sense. He may have dreams but he does not allow them to block his knowledge of what is real. The opposite kind of person is one who has his head in the clouds. A man with his head in the clouds is a dreamer whose mind is not in the world. Sometimes such a dreamer can be brought back to reality; and sharp words from the teacher, for example, can usually get a daydreaming student to put both feet back on the ground.
The person who is down-to-earth usually has both feet on the ground. But the opposite is not always true. Someone with both feet on the ground may not be as open and easy to deal with as someone who is down-to-earth. When we have both our feet firmly on the ground, we are realistic and we act honestly and openly toward others, and our lives are like the ground below us, solid and strong.
【小題1】If a person has his nose in the air, he _______.
| A．is confident |
| B．is easy to deal with |
| C．is down to the earth |
| D．is always self-important and pride. |
| A．A person full of dreams in life. |
| B．A person with his head in the clouds. |
| C．A person with both his feet on the ground |
| D．A person with a good understanding of reality. |
| A．the opposite direction is always wrong |
| B．the person who has his nose in the air is not true |
| C．a(chǎn) man with his head in the clouds is often not intelligent |
| D．a(chǎn) person who has both feet on the ground may not be down-to-earth |
| A．down-to-earth | B．standing on the ground |
| C．with his nose in the air | D．with his head in the clouds |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
The kings of ancient Egypt built strong tombs（墳?zāi)梗﹖o keep their bodies safe after death and to hold their treasures. The Great Pyramid was built thousands of years ago for a king called Khufu. It is located on the west bank of Nile River not far from Cairo. In fact all the pyramids along the Nile are on its west bank. The ancient Egyptians compared the rising of the sun to the beginning of life and the setting of the sun to the end of life. This is why their dead bodies were buried on the west bank of the Nile. The people of Mexico also built pyramids. They did not build the pyramids for tombs. They used to build a pyramid and then a temple on top of it. The pyramids of Mexico are not as high as the pyramids of Egypt, but they are big. Each of the pyramids has a wide stairway that goes from the bottom to the top.
The biggest pyramid in Mexico is almost 2000 years old. Scientists think it took 10,000 men more than ten years to build it. On the top they built a temple of the sun. The temple is no longer there but people still call it the Pyramid of the Sun. Near it is another huge pyramid, the Pyramid of the Moon.
【小題1】In ancient Egypt pyramids were built .
| A．for visitors to see | B．for kings to live in |
| C．a(chǎn)s the kings’ tombs | D．for king Khufu |
| A．they died in the west |
| B．the sun sets in the west |
| C．the end of their lives was like the setting of the sun |
| D．they would go to the west after death |
| A．The kings of ancient Egypt built strong tombs only to hold treasures. |
| B．The ancient Egyptians compared the rising of the sun to the beginning of life and the setting of the sun to the end of life. |
| C．The biggest pyramid in Mexico is nearly 2000 years old. |
| D．Near the Pyramid of the Sun, there is the Pyramid of the Moon. |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
Here’s a movie—a sharp, sugar-rush of fun that’s guaranteed to entertain the entire family.
With some terrific computer-generated effects, a great cast and a fun-packed storyline, Robots is the best animated film (動畫片) since The Incredibles. Yep, it really is that good.
Set in a world populated by robots, Ewan McGregor plays Rodney Copperbottom, a young robot who leaves his small-town home to pursue his dream of becoming an inventor.
But after arriving in Robot City, his hopes of getting a job at Bigweld Industries are destroyed when he learns the firm has been taken over by the evil Ratchet (Greg Kinnear).
Egged on by his controlling mum, Madame Gasket (Jim Broadbent), Ratchet plans to reduce half of Robot City’s citizens to scrap metal by refusing to sell the spare parts they need to survive.
Instead, he wants to make a fortune selling expensive upgrades that few can afford. As he says, “Why be you when you can be new?”
Aided by a few misfit robots known as the Rustles—including Robin Williams as the cowardly' (膽小的）Fender (“I’m made of a metal called Afraidium”)—Rodney must track down the firm’s founder, Bigweld (Mel Brooks), and convince him to save the city from Ratchet’s plans.
The first thing that’ll strike you about the movie is the thought that's gone into creating Robot City. It’s a wondrous world full of mechanical marvels including wind-up cars and walking streetlamps.
Also terrific are the special effects. This might be an animated movie but at times you’ll catch yourself thinking it’s really a live-action film.
Of course, there have been plenty of animated movies that looked the part but were let down by a weak storyline (see Shark Tale, for example).
But Robots grips (扣人心弦) right from the start thanks to a heart-warming and thoroughly engaging plot that never bores.
My only complaints are with Williams who, as usual，has a one-in-10 success rate with his jokes. Also a letdown is a romantic subplot between Rodney and a shapely robot called Cappy (Halle Berry) that doesn’t go anywhere.
Complains aside, this is a mechanical marvel that’ll have you bolted firmly to your seat.
BEST QUOTE(引述): Fender: “Even though you had a discouraging day, just remember there’s another one coming tomorrow.”
BEST BIT: Check out those amazing images.
WORST BIT: Robin Williams, character does an unfunny Britney Spears dance routine.
IF YOU LIKED…Ice Age, The Incredibles, Toy Story... YOU’LL LIKE THIS.
【小題1】This piece of writing is a _______.
| A．commercial advertisement | B．film review |
| C．movie poster | D．literary essay |
| A．Ewan McGregor | B．Robin Williams |
| C．Britney Spears | D．Halle Berry |
| A．A great cast. | B．A poor plot. |
| C．Special effects. | D．Clumsy animation. |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
In the winter months the temperature in most of Canada usually stays below 0℃. However, in some parts of Canada, such as southern British Columbia, the temperature rarely goes below 0℃. In most areas where people live, snow will be on the ground from mid-December to the middle of March. Though Canada’s winter may be much colder and longer than you are used to, it can be very enjoyable. For many Canadians, being active in winter is an important part of enjoying life. There are many outdoor winter activities, including skiing, ice fishing, walking, and skating. Joining in one of these activities may help you appreciate winter and enjoy your time outside in the snow.
Dressing for winter.
During winter in Canada, you will need warm clothing. If possible, arrive with these items or be prepared to buy them soon after your arrival. You will need:
＊A warm waterproof(防水) boots.
＊A scarf(圍巾) for your neck.
＊A hat that covers your ears.
＊Gloves for your hands.
＊Thick winter coats, pants(褲子) and sweaters.
Layers(層) keep you warm.
It’s a good idea to layer your clothing by, for example, wearing a T-shirt and a sweater underneath a jacket. If you become too hot, it is always easier to remove a piece of clothing than to add another. On the West Coast, prepare to dress for cool rainy or snowy weather. You will need:
＊A warm waterproof coat.
＊Waterproof hats.
＊An umbrella.
＊Rain boots or snow boots.
Learn more about weather and seasons across Canada. You can also contact(聯(lián)系) Related Links.com, for example, an immigrant-serving(移民服務(wù)) organization in the community where you live for more information about dressing for winter.
【小題1】What is the main purpose of the first paragraph?
| A．To tell about the details about Canada. |
| B．To show many outdoor winter activities. |
| C．To introduce the daily life of Canada. |
| D．To encourage you to enjoy winter in Canada. |
| A．Ice fishing. | B．Joining a group |
| C．Leading an active life. | D．Staying in the snow |
| A．a(chǎn)n umbrella and sunglasses |
| B．thick winter coats and a scarf |
| C．waterproof hats and a scarf |
| D．snow boots and gloves |
| A．it is cool to dress like that. |
| B．it is a rule to dress like that. |
| C．the weather there is changeable. |
| D．the weather is usually very hot. |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
Dr．Ferguson energetically pushed the preparations for his departure，and in person directed the construction of his balloon．For a long time past he had been applying himself to the study of the Arab language and the various Mandingoe idioms，and，thanks to his talents in language，he had made rapid progress．
In the meanwhile，his friend，the sportsman，never let him out of
his sight-afraid，no doubt，that the doctor might take his departure，without saying a word to anybody．On this subject，he tried to discourage him with the most persuasive arguments，which，however，did NOT persuade Samuel Ferguson，and wasted his breath，by which the latter seemed to be but slightly moved．In fine，Dick felt that the doctor was slipping through his fingers．
The poor Scot was really to be pitied．He could not look upon the
blue sky without a wild terror: when asleep，he felt dizziness(眩暈)that made his head turn around；and every night he had visions of crashing down from immeasurable heights．
We must add that，during these nightmares，he once or twice fell out of bed. His first care then was to show Ferguson a severe bump(腫塊)that he had received on the fall．“And yet，”he
would add，with warmth，“that was at the height of only three feet一not an inch more一and such a bump as this! Only think，then!”
This appeal，full of sad meaning as it was，did not seem to touch the doctor's heart．Not even the shadow of a doubt was ever suggested；and Samuel made an intolerable misuse of the first person plural：“‘Our’balloon，‘our’ car ；‘our’expedition.”
Dick trembled at them，although he was determined not to go ; he did not want to annoy his friend．Let us also disclose the fact that，without knowing exactly why himself，he had sent to Edinburgh for a certain selection of heavy clothing，and his best hunting-tools and fire-arms．
【小題1】Why did Dr．Ferguson start to learn new languages?
| A．To keep himself occupied． |
| B．To get ready for the departure． |
| C．To show his talent in language． |
| D．To Know more about balloon construction． |
| A．suffered from a disease during the nights |
| B．got hurt in a fall from the balloon in the evening |
| C．decided to take the adventure with the doctor at last |
| D．equipped himself with arms to frighten his friend |
| A．Excited． | B．Optimistic． | C．Worried. | D．Determined |
| A．News． | B．Fiction． | C．Journal． | D．Biography． |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
The influence of America is increasing in my country. Spanish people drink Coca Cola, wear blue jeans, watch Hollywood movies, listen to American music, and eat fast food, and they do these things every day.
I think that American movies are a good way to spread American culture because people are often influenced by what they see in the movies. Most of the programs and documentaries (紀(jì)錄片) we watch on TV are from America, and most of the movies we go to see are made in Hollywood.
In the last few years, the government has tried to protect the Spanish movies. Now, in our cinemas, at least twenty percent of the movies which are shown must be from Spain or from other countries in Europe.
American culture is a part of Spanish life now. It’s certain that many things from America are as much a part of people’s lives as Spanish things. For example, Coca Cola is as familiar to everybody as any typical Spanish product. I’ve known about Coca Cola for my whole life.
However, it’s different with Western fast food. For example, I don’t think McDonald’s is as successful in Spain as it is in other countries. In my opinion, one of the reasons may be the lifestyle of the Spanish people. The Spanish people normally eat at home.
On the other hand, maybe McDonald’s hamburgers will eventually replace the famous Spanish tapas. It’s true that in every city in Spain you can find a McDonald’s, and it is more popular among the Spanish children than among the adults. In any case, it’s obvious that American culture is becoming more and more a part of our lives every day.
【小題1】From the first paragraph we can know that ____.
| A．the influence of America on Spain can be found everywhere |
| B．most Spanish people don’t like to listen to their own music |
| C．fast food spreads from Spain to the United States |
| D．some Spanish actors go to America to improve their acting skills |
| A．American novels. | B．Hollywood movies. |
| C．McDonald’s. | D．American music. |
| A．To protect foreign culture in Spain. |
| B．To earn more money from Spanish films. |
| C．To limit the number of foreign movies. |
| D．To unite the European Community. |
| A．The name of a drink. | B．The name of a restaurant. |
| C．A clothing brand. | D．A certain kind of food. |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
Like many languages spoken by people, Ayapaneco is dying. Only two people in the world still speak it, and they won't talk to each other.
Spoken in Mexico for centuries, Ayapaneco is one of 68 surviving languages in the mainly Spanish-speaking nation. The two speakers are Manuel Segovia and Isidro Velazquez. Though they live only 500 meters from each other in the village, the two men seldom talk to each other. Daniel, an American expert, who is working to make a dictionary of Ayapaneco, says the two men “don’t have a lot in common,” and that Segovia can be “active” while Velasquez tends to mind his own business and stay at home.
While Segovia still speaks to his wife and son in Ayapaneco, neither of them can manage more than a few words. Velasquez hardly speaks his native tongue any more. Daniel is working to preserve the language in dictionary form before its last surviving speakers pass away. According to Daniel, Ayapaneco and the other languages began dying out with the introduction of public Spanish education in the mid-20th century. For decades, local children weren’t allowed to speak anything else. Many people to cities, starting in the 1970s, also helped the dying out of native languages.
Ayapaneco is the name given to the language; Segovia and Velazquez call it “Nuumte Oote”, which means “true voice”. Neither man, however, speaks the same language. The dictionary will contain two versions(版本) of the language when it comes out later this year. Those behind the dictionary aren’t the only ones trying to save Ayapaneco. The National Language Institute plans to hold classes so that Segovia and Velasquez can pass on what they know to children.
It is thought that there are about 6,000 languages spoken on earth and that about half will disappear over the next 100 years. Let’s hope the “true voice” isn’t one of them.
【小題1】Segovia and Velasquez seldom talk to each other in Ayapaneco because they___________________.
| A．both dislike the language |
| B．don’t get along well with each other |
| C．a(chǎn)re too busy to talk to each other |
| D．don’t share the same interests |
| A．a(chǎn), b | B．a(chǎn), c | C．b, d | D．b, c |
| A．Write a dictionary of Ayapaneco. |
| B．Let Ayapaneco be taught at school. |
| C．Introduce a public Ayapaneco education. |
| D．Ask villagers to speak Ayapaneco. |
| A．a(chǎn)grees that it is natural that Ayapaneco should die out |
| B．thinks Daniel’s effort to preserve Ayapaneco won’t work |
| C．thinks highly of Ayapaneco and wants people to learn it |
| D．hopes that Ayapaneco will not die out in the future |
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
I was brought up in the British, stiff upper lip style. Strong feelings aren’t something you display in public. So, you can imagine that I was unprepared for the outpouring of public grief(悲傷) at a Chinese funeral.
My editorial team leader died recently after a short illness. He was 31. The news was so unexpected that it left us all shocked and upset. A female colleague burst into tears and cried piteously at her desk. Somehow we got through the day's work. The next day was the funeral.
Our big boss stepped forward to deliver a eulogy(悼詞) and was soon in tears. She carried on, in Chinese of course, but at the end said in English: "There will be no more deadlines for you in heaven." Next came a long-term colleague who also dissolved in tears but carried on with her speech despite being almost overcome by emotion. Then a close friend of the dead man paid tribute(哀悼), weeping openly as he spoke. Sorrow is spreading. Me and women were now sobbing uncontrollably. Finally, the man's mother, supported between two women, addressed her son in his coffin. At one point, the mother almost collapsed and had to be held up. We were invited to step forward to each lay a white rose on the casket. Our dead colleague looked as if he was taking a nap. At the end of the service I walked away from the funeral parlor stunned at the outpouring of emotion.
In the UK, families grieve privately and then try to hold it together and not break down at a funeral. Here in China it would seem that grieving is a public affair. It strikes me that it is more cathartic to cry your eyes out than try to keep it bottled up for fear of embarrassment, which is what many of us do in the West.
Afterwards, a Chinese colleague told me that the lamenting at the funeral had been restrained(克制) by Chinese standards. In some rural areas, she said, people used to be paid to mourn noisily. This struck me like something out of novel by Charles Dickens. But we have all seen on TV scenes of grief-stricken people in Gaza and the West Bank, in Afghanistan, Iraq and the relatives of victims of terrorist bombings around the world. Chinese grief is no different. I realized that it's the reserved British way of mourning that is out of step with the rest of the world.
It was our newspaper's production day. We were bussed back to the office to resume work. No more deadlines for our former colleague, but we had to pull together to put the newspaper to print. The boss invited the team to go out for dinner after work. We relaxed, smiled, joked. There was no mention of the funeral or our poor colleague. Enough sorrow had been shed already. We needed a break.
【小題1】The underlined words “stiff upper lip style” in Paragraph 1 mean “________”.
| A．cold-blooded | B．warm-hearted | C．light-hearted | D．self-controlled |
| A．five individuals made speeches |
| B．the boss’s speech was best thought of |
| C．the writer was astonished by the scene |
| D．everyone was crying out loudly |
| A．a(chǎn)re not willing to be sad for the dead |
| B．cry their eyes out at the public funeral |
| C．prefer to control their sadness in public |
| D．have better way to express sadness |
| A．Chinese express their sadness quite unlike other peoples |
| B．the English might cry noisily for the dead in Dickens’ time |
| C．victims of terrorist bombings should be greatly honored |
| D．English funeral culture is more civilized than the others |
| A．a(chǎn)n editor’s death | B．bad funeral customs |
| C．cultural differences | D．western ways of grief |
查看答案和解析>>
湖北省互聯(lián)網(wǎng)違法和不良信息舉報平臺 | 網(wǎng)上有害信息舉報專區(qū) | 電信詐騙舉報專區(qū) | 涉歷史虛無主義有害信息舉報專區(qū) | 涉企侵權(quán)舉報專區(qū)
違法和不良信息舉報電話：027-86699610 舉報郵箱：58377363@163.com