18．
A．contents B．taking C．carefully D．plastic E．packaging
F．declined G．freely H．typical I．contracts J．registered |
If the package looks pretty，people will buy just about anything．So says an advertising executive in New York，and he has proved his point by selling boxes of rubbish for the price of an expensive bottle of wine．
Justin Gignac，26，has sold almost 900 （41）Cpresented plastic boxes of rubbish from the street of Big Apple at between＄50and＄100each．Buyers from 19countries have paid for the souvenirs（紀(jì)念品）．The idea has been so successful that he is thinking of promoting it around the world．
It all began when Mr Gignac was at a summer workshop，"We had a discussion about the importance o（42）E，"he recalls．"Someone said packaging was unimportant．I disagreed．The only way to prove it was by selling something nobody would ever want．"
He searches the streets of Manhattan and typical（43）Ainclude broken glass，subway tickets，Starbucks cups and used（44）Dforks．"Special editions"are offered at a high price．He charged＄100for rubbish from the opening day of the New York Yankees'stadium．
Mr Gignac denies（45）Bhis customers for fools："They know what they're getting．They appreciate the fact that they're taking something nobody would want and finding beauty in it．"
Some（46）Hcustomers include people who used to live in the city and want a down-to-earth souvenir．He claims he has even sold to art collectors．
Realizing that the concept appears to be a real money-maker，Mr Gignac has（47）Ja company and is employing his girlfriend as vice president．He（48）Fto discuss his profit margins："It's actually quite a lot of effort putting them together-but yes，garbage is free．"
Mr Gignac is considering more varieties of souvenirs．He maintains that he has signed（49）Iwith people interested in similar projects from as far as Berlin and London．
