7.DeWitt and Lila Wallace published their first issue of Reader's Digest (文摘)in 1922.Working out of their Greenwich Village apartment,the Wallaces edited the magazine and printed 5,000copies.Since then,the Reader's Digest Association(集團(tuán))(RDA),Inc.has become one of the world's most famous publishers and direct marketers.
Reader's Digest,the largest-selling magazine in the world,now appears in 50 editions and 21 languages,following new products during the past year in Romania,Slovenia and Croatia.The magazine is sold in more than 60countries.
The company also reaches millions of consumers through more than 25 other magazines,including Every Day with Rachael Ray.Each year,the company publishes about 50million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books.These are sold in different ways,including direct mail,display marketing,direct response television and the Internet.
The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world.
The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange.On March 3,2007,a group led by Ripplewood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17years till today.Two other companies in Ripplewood's portfolio,WRC Media and Direct Holdings Co.were then brought into RDA,making the total value of the business aboutUS 2.6 billion.Mary Berner,former President and CEO of Fairchild Publications,was named President and CEO of the Reader's Digest Association.

54.The passage is written in order toB.
A.give us a short description of Reader's Digest
B.tell us the development of RDA
C.increase the sales of the magazine          
D.a(chǎn)dvertise the old brand Reader's Digest
55.The RDA publishes different magazines which cover (涉及)the following topics EXCEPTD.
A.cooking                          
B.health                 
C.music                       
D.history
56.We can conclude from the passage thatC.
A.RDA is the most famous publisher                      
B.Reader's Digest is not popular in Asia
C.RDA is now privately owned      
D.RDA's value reached US 2.6 billion in 1990
57.What can be inferred from the passage is thatD.
A.there is no need for such a big company as RDA to attract more consumers
B.RDA has always been a privately-owned company since its founding
C.the Internet affects the development of Reader's Digest too much
D.RDA never stops its effort to increase its market share.

分析 本文講訴了雜志Reader's Digest的創(chuàng)辦和銷售,RDA的形成與發(fā)展

解答 54.B 寫作意圖題.整篇文章以時(shí)間為線索,講訴了雜志Reader's Digest的創(chuàng)辦和銷售,RDA的形成與發(fā)展.如,第一段中的"DeWitt and Lila Wallace published their first issue of Reader's Digest(文摘)in 1922.";最后一段中的"The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange."以及"Two other companies in Ripple wood's portfolio,…were then brought into RDA,making the total value of the business about US$2.6 billion."故B項(xiàng)符合題意.
55.D 細(xì)節(jié)理解題.根據(jù)第三段中的"Each year,the company publishes about 50 million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books."可知,RDA出版的書籍中,其話題不涉及歷史內(nèi)容.故D項(xiàng)符合題意.
56.C 推理判斷題.根據(jù)最后一段中的"…On March 3,2007,a group led by Ripple wood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17 years till today."可知,RDA在2007年被私人收購,直至現(xiàn)在.故C項(xiàng)正確,A,B,D三項(xiàng)均不符合原文.
57.D推理判斷題.根據(jù)第四段中的"These are sold in different ways,including direct mail,display marketing,direct response television and the Internet."以及第五段中的"The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world."可知,RDA正采取多樣途徑擴(kuò)大雜志的銷售.故D項(xiàng)符合題意.

點(diǎn)評 本文是政治經(jīng)濟(jì)類閱讀理解.做這類題材閱讀理解時(shí)要求考生對文章通讀一遍,做題時(shí)結(jié)合原文和題目有針對性的找出相關(guān)語句進(jìn)行仔細(xì)分析,結(jié)合選項(xiàng)選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案,切忌胡亂猜測,一定要做到有理有據(jù)

練習(xí)冊系列答案
相關(guān)習(xí)題

科目:高中英語 來源: 題型:閱讀理解

17.Some young engineers from the United States have brought the Internet to several areas of rural Kenya.Their idea was to connect the communities to the Web by satellite.But there was a problem-the areas are not even connected to Kenya's electric power supply.However,the young engineers offered the answer:solar panels.Energy from the sun powers the satellite by dishes (接收器) and computers that link the areas with the world outside.Kelly Moran,Joan Ervin and Tricia Donajkowski spent ten days in Kenya in November.The three women recently earned master's degrees in space system engineering from the University of Michigan.People now have access to educational,medical and all kinds of other information.Farmers,for example,can easily find weather,crop and price information online.
The project began back at the college of engineering in Ann Arbor,Michigan in 2007.That was when 25students in a class taught by Thomas Zurbuchen first talked about the idea.The goal was to test whether Internet stations could be set up,how much they would cost,and how long they could operate.But the engineers also had to consider other things such as social needs.Students from the public health and business schools offered advice.The young engineers also had to design the equipment to survive the heat in Africa.Prof,Zurbuchen praised his former students for"making something work in a different climate far away from home."Just 5% of Africans have Internet connections.The International Telecommunication Union says 1/3of Kenyans have moble phones.But mobile phones may or may not work well with the Internet.

66.What was the solution(解決方法) to the connection to Kenya's Internet?B
A.Providing electric power to the satellite dishes and computers.
B.Providing solar power to the satellite dishes and computers.
C.Providing advanced satellite dishes to connect the Internet.
D.Providing computer technology to connect the Internet.
67.What is the advantage of connecting the communites to the Web?C
A.Students can surf the Internet at home.
B.Schools can develop more classes online.
C.People can get all kinds of information online.
D.People can work an extra shift at home.
68.Who offered advice to the engineers?B
A.People in the rural areas.
B.Students from the public health and business schools.
C.People from the United States.
D.Students from the Kenya's universities.
69.Why did Prof.Zurbuchen speak highly of the young engineers?A
A.Because they had overcome troubles and made progress in Africa.
B.Because they had invented new equipment to complete the project in Africa.
C.Because they had completed connecting the communities to the Web in Africa.
D.Because they had succeeded in helping the African people solve the network problems.
70.What was the problem in connecting the communities to the Web by satellite?D
A.People in the areas didn't like the Web.
B.The local government couldn't pay for the cost.
C.The government of the United States didn't support the plan.
D.The areas weren't connected to Kenya's electric power supply.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

18.Global retailers (零售商) lose nearly﹩450billion every year as a result of out-of-stock items,empty shelves,and other human errors.So Simbe Robotics today announced its'first product----Tally.It is the world's first robotic autonomous shelf auditing and analytics solution.
Tally can help look for stock (庫存) that is running low and stock that is nearing its sell-by-date.It can also analyze gaps in the shelves while looking for products that are in the wrong place or facing the wrong direction.Pricing errors can be found too.
"When it comes to the retail industry,shopping experience is everything.If a product is unavailable at the time the shopper wants to buy it,the retailer has missed an opportunity and disappointed the customer,"according to Brad Bogolea,CEO and co-founder of Simbe Robotics."Tally helps retailers address these challenges by providing more precise and timely analysis of the state of in-store goods and freeing up staff to focus on customer service."
Tally stands 38inches tall,and has an adjustable sensor for capturing shelf data.The overall height is variable,depending on the retailer's shelf height requirements.Tally weighs approximately 30lbs.a(chǎn)nd can be easily moved to anywhere within a retail store's floor plan.
It is currently in trial with several North American retailers.If current trials of Tally show it to be genuinely effective,this clever little creation could well find its way into the stores far and wide soon.

24.What is Paragraph 1mainly talking about?B
A.The working principle of Tally.
B.The necessity of inventing Tally.
C.The situation of global retailers.
D.The influence of inventing Tally.
25.What can Tally do for retailers?C
A.Find out best-selling items.
B.Replace low-quality goods.
C.Look for misplaced items.
D.Serve the shoppers.
26.Which of the following statements is not true?C
A.As for retail industry,shopping experience is extremely important.
B.Tally can help retailers solve some challenges.
C.The retailer will lose nothing if the product the shopper wants to purchase is not available.
D.Tally's height can be adjusted.
27.What can be inferred from the text about Tally?D
A.It needs to be improved further.
B.It can be used to train employees.
C.It can replace the shop-assistants entirely.
D.It won't take long to be widely used after it proves effective.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

15.Harvard English Language Center
Information for New StudentsCLASS TIME:9:00a.m.-10:00a.m.,10:30a.m.-12:00a.m.,1:30p.m.-3:00p.m..
The Language Center is open from Monday to Friday.Each class has one afternoon free per week.On the first day,go to the lecture hall to check your timetable.
SELF-ACCESS:The language laboratory (Room 1110)is available from Monday to Friday (3:15p.m.-5:00p.m.) for all full-time students.
You can learn how to use computers for language games or word-processing.There are tapes for students to borrow to practice their English.Go in and ask the teacher to show you.If you plan to take public examinations,there are dictation and listening comprehension tapes for you to practice with.There are cloze exercises on the computers.Ask your class teacher for a list of past exam essays.Students can borrow tapes to take home but they must be returned after two days.
ATTENDANCE:All students are expected to attend classes as it is required.Students who do not attend classes will be reported to OSS.Eighty percent attendance is required for students to receive their certificates (證書) when they finish their courses.It is also required by OSS for an extension to your visa.
BOOKS:If students are given course books,the books are their responsibility.If a book is lost,the student will be expected to pay for it.
If students wish to buy books,there is a bookshop in the college specializing in English books (Room 3520).
11.When do classes begin and end on a full day?B
A.8:30a.m.-1:30p.m.
B.9:00a.m.-3:00p.m.
C.10:30a.m.-3:15p.m.
D.3:15p.m.-5:00p.m..
12.Timetable can be seen inC.
A.the classroom      
B.Room 3520      
C.the lecture hall      
D.Room 1110
13.The language laboratory is openA.
A.on week days   
B.a(chǎn)ll through the week   
C.from 8:30a.m.to 5:00p.m.
D.on weekends
14.What does the underlined word"attendance"in the passage mean?A
A.presence    
B.a(chǎn)bsence   
C.concentration     
D.focus
15.According to the passage,which of the following statements is true?B
A.80% of the students can receive their certificates when they finish their courses.
B.Students can borrow tapes to practice their English.
C.Books can be taken home but they must be returned after two days.
D.The librarian will be expected to pay for the lost book.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

2.Mark and his brother Jason both were looking at the shining new computer enviously.Jason was determined not to go against their father's wishes but Mark was more adventurous than his brother.He loved experimenting and his aim was to become a scientist like his father.
"Dad will be really mad if he finds out you've been playing with his new computer."Jason said,"He told us not to touch it."
"He won't find out."Mark said,"I'll just have a quick look and shut it down."
Mark had been scolded before for touching his father's equipment.But his curiosity was difficult to control and this new computer really puzzled him.
It was a strange-looking machine-one his dad had brought home from the laboratory where he worked."It's an experimental model,"his father had explained,"so don't touch it under any circumstances."But his warning only served to make Mark more curious.Without any further thought,Mark turned on the power switch.The computer burst into life and seconds later,the screen turned into colors,shifting and changing and then two big white words appeared in the center of the screen:"SPACE TRANSPORTER."
"Yes!"Mark cried excitedly,"It's a computer game.I knew it!Dad's only been pretending to work.He's really been playing games instead."A new message appeared on the screen:
ENTER NAMES
VOYAGER 1:…VOYAGER 2:…
Mark's fingers flew across the keyboard as he typed in both of their names.
INPUT ACCEPTED.START TRANSPORT PROGRAM.AUTO-RETRIEVE INITIATED(自動(dòng)回收程序已啟動(dòng))
The screen turned even brighter and a noise suddenly rose in volume.
"I think we'd better shut it off,Mark,"Jason yelled,reaching for the power switch.He was really frightened.
But his hand never reached the switch.A single beam of dazzling white light burst out of the computer screen,wrapping the boys in its glow (光芒),until they themselves seemed to be glowing.Then it died down just as suddenly as it had burst into life.And the boys were no longer there.On the screen,the letters changed.
TRANSPORT SUCCESSFUL.DESTINATION:MARS.RETRIEVE DATE:2025.

64.Why did Mark touch the computer against his father's warning?C
A.He wanted to take a voyage.B.He wanted to practice his skill.
C.He was so much attracted by it.D.He was eager to do an experiment.
65.Mark thought SPACE TRANSPORTER on the screen was the name ofA.
A.a(chǎn) computer game             B.a(chǎn) company website
C.a(chǎn) software producer          D.a(chǎn)n astronomy program
66.Why did Jason want to shut off the computer?D
A.He was afraid of being scolded.
B.He didn't like the loud noise and light.
C.He didn't want to play games any more.
D.He was afraid something dangerous might happen.
67.What happened to the boys at the end of the story?B
A.They were blown into the air.
B.They were sent to another planet.
C.They were hidden in the strong light.
D.They were carried away to another country.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

12.Many tourists visiting the USA on vacation enjoy shopping for bargains.You can find many bargains in the US if you know where to shop and how to take advantage of the competitive sales.
Department stores offer good quality and high fashion
Macy's department stores offer a wide selection of merchandise(商品),including fashion clothing,luggage and jewelry.They normally offer good quality merchandise,well known brands and the latest fashions,but not low quality products at bargain prices.They frequently have seasonal sales with attractive discounts.At such times,you can get high quality or fashion merchandise at bargain prices.
General merchandise stores offer affordable quality
Sears and JCPenny are two large national chains with stores across the US.They are similar to department stores but they do not offer high fashion merchandise or luxury(奢侈的) brands.Instead,they feature good quality merchandise at affordable prices.They are particularly known for their selection of children's clothing and domestic goods.Sears is famous for its selection of tools and garden products.
Discount stores sell at low prices
Discount stores sell some good quality merchandise at affordable prices and some lower quality merchandise at very low prices.If you are not looking for the latest fashions,famous brands,or the best quality,you can find some very inexpensive merchandise at a discount store.Some national discount chains with stores across the US are K-Mart,Wal-Mart,Target and Caldor.
Outlet stores are a bargain hunter's wonderland
Outlet stores or factory outlets sell high quality merchandise and well-known brands at discounted prices.They usually offer merchandise with slight flaws(瑕疵) and remainders from the last season or the previous year.They do not have end-of-season sales like the department stores,as their merchandise is always discounted 20% to 40% below department store prices.

21.If you want to buy a new dress that is fashionable,you should go toD.
A.Sears              B.Wal-Mart        C.JCPenny      D.Macy's
22.What is a feature of general merchandise stores?C
A.They normally offer the best quality merchandise.
B.They offer well-known brands and the latest fashions.
C.They offer goods at acceptable prices.
D.They can offer a special discount.
23.Which of the following is NOT true about outlet stores?C
A.You can purchase goods with excellent quality and reasonable prices.
B.They can offer goods from last year.
C.You will get goods with serious quality problems.
D.Their merchandise is always discounted below department store prices.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

19.Glastonbury Festival:
Time and place:22nd~26th June,Pilton,Somerse.Recognized as the best summer festival season,Glastonbury is one of the biggest and oldest festivals in the UK.Last year's 40th anniversary was their best ever,even though the supergroup U2canceled last minute because of Bono injuring his back.
Latitude Festival:
Time and place:14th~17th July,Henham Park,Suffolk.Now in its sixth year,this festival is the choice for more families.It is providing visitors with a range of entertainment to accompany the music,including comedy,show,theatre and literature.
Shrewsbury Folk Festival:
Time and place:26th~29th August,West Mids Show Ground,Shrewsbury.Announced as one of the best folk festivals in the UK,this festival is only in its sixth year.It takes place over the 4days of the August bank holiday weekend,and moved to Shrewsbury in 2006.
Download Festival:
Time and place:10th and 12th,June,Donington Park Derby.It is a three-day rock music festival held every year.The name Download was chosen for the festival for two reasons.Downloading was a dirty work in the music industry at the time because of file sharing and rock is seen as a rebellious (反叛) type of music.

21.Which festival is one of the oldest festivals in the UK?D
A.Download Festival
B.Latitude Festival
C.Shrewsbury Folk Festival
D.Glastonbury Festival
22.When and where is the rock music festival held?C
A.22nd~26th June,Pilton,Somerse
B.26th~29th August,West Mids Show Ground
C.10th and 12th,June,Donington Park Derby
D.14th~17th July,Henham Park,Suffolk
23.What is special about Latitude Festival?D
A.It is one of the best folk festivals in the UK.
B.It has a long history and is held every year.
C.It is the best summer festival in the UK.
D.It is attractive and joyful for many families.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

16.Have you ever wondered why our Easter celebrations include bunnies,brightly colored eggs,baskets filled with bite-size candy,and a banquet of ham or lamb?In fact,most of our Easter traditions are rooted in Christian faith and early religions.Here's a brief history lesson on customs.
Easter Bunny(復(fù)活節(jié)兔子)
The Easter Bunny-a.k.a(chǎn) Osterhase(German)or Oschter Haws(Dutch)-made its U.S.debut when German and Dutch settlers arrived in colonial Pennsylvania villages during the1700s.Pre-Christian Germans honored an Anglo-Saxon goddess,Eostre,who represented the rising of a new sun season.It's believed that she had a hare as a companion that represented fertility(生育力)and rebirth.
Easter Basket
Similar to the meaning of leaving cookies for Santa on Christmas Eve,children would leave homemade nests in which the Easter Bunny could lay its colored eggs.Over time,this tradition turned into decorated Easter baskets filled with fake grass,chocolate candy and jellybcans.
Easter Eggs
Christians(基督徒)don't eat meat and eggs for 40days in preparation for spiritual update.On Easter Sunday,red colored eggs decorated tables to promote the joy of a new season and represent Jesus'blood on the cross.The colored egg tradition may also have roots in spring festivals,in which eggs were decorated,colored and exchanged as celebrations of spring.
Ham
You know block-eyed peas bring luck on New Year's Day,but what if we told you a pig had much the same effect?The pig was considered a symbol of luck in pre-Christian Europe,and early Christians were said to have continued this tradition,making it the centre of meals on significant holidays like Christmas and Easter.
If we took a poll on eating ham or lamb on Easter,we'd likely be a country divided.

21.What does the passage mainly focus on?C
A.Easter presents.    
B.Easter beliefs.
C.Easter customs.
D.Easter food.
22.Why do people exchange colored eggs on Easter Festival?A
A.To welcome the coming of spring.
B.To attract visitors.
C,To decorate tables.
D.To invite Santa Claus.
23.What did"the pig"represent in pre-Christian Europe?B
A.Good effect.  
B.Luck.  
C.Old tradition.
D.Easter culture.

查看答案和解析>>

科目:高中英語 來源: 題型:閱讀理解

17.Poor weather.Technical difficulties.These are some of the typical causes of cancelled trains and planes.But sometimes,the excuse can be a lot more trivial.
Just recently,passengers waiting for a train to Peterborough heard the following announcement,"For reasons beyond our control,we regret to inform passengers that the 13:46 Train to Peterborough has been cancelled.The next train will be arriving on Platform in approximately 36 minutes."
Oh,well,another delayed train,thought most passengers.But a couple of them decided to enquire further.Incredibly,they were informed that the real reason for the non-arrival of the train was that the driver refused to do his job because his seat was wet.
"A wet seat?That's got to be a joke,"said one passenger angrily."I wouldn't normally complain if the train is just a bit delayed,but this was unbelievable,"he added."What really made me angry is that this driver refused to get in the train,"said another passenger."He probably went off for a cup of tea after that!"she added.
A spokesperson for the rail company apologized for the incident,but said the driver couldn't sit on the damp seat,and wouldn't be able to drive the train standing up.The spokesperson went on to explain that the seat had become wet after water entered through an open window when the train was being cleaned in a"train wash".
In another transport-related incident,a flight from Chicago to Frankfurt made an emergency landing in Canada after the pilot spilled his coffee.Apparently,the spilt liquid caused the plane's radio to send out"transponder code 7500",which is used to inform ground control that there's been a hi-jacking (劫機(jī)).After landing in Toronto,the 255 passengers crew members were put up in a hotel for the night,then flown on to Frankfurt the following afternoon."What a disgusting trip!"said one tired passenger after the painful experience had ended.
So,does your job have the potential to cause such disorder?
63.Why did the driver of the train refused to do his job?A
A.His seat was damp
B.His pay was low
C.The weather was terrible            
D.His coffee was spilled
64.The underlined word"trivial"in Paragraph 1 means"B".
A.damp         B.unimportant     C.emergent      D.convincing
65.The flight made an emergency landing in Canada because"D".
A.the plane was hijacked              
B.the plane engines went wrong
C.the pilot ran out of coffee        
D.the plane's radio sent out a wrong signal
66.Which of the following is the best title of the passage?C
A.Wet seat,Cancelled Train!
B.Spilled Coffee,Emergency Landing!
C.Small Incident,Big Disruptions!
D.Innocent Driver,Angry Passengers!

查看答案和解析>>

同步練習(xí)冊答案