Showrooming

One of the biggest challenges facing brick-and-mortar retailers(實體零售店) in recent years has been the “showrooming”．Driven by the desire to get the best prices, many shoppers are now visiting brick-and-mortar stores to personally check on products that interest them, only to leave and then buy the items online．The new trend is forcing retailers to find out new ways to keep consumers from leaving their store for cheaper prices online.

Recent research found that 40 percent of U.S．shoppers have showroomed previously, with big-box retailers suffering the most．Specifically, the study shows that Best Buy, Walmart and Target are the most likely brick-and-mortar stores to have shoppers test out a product in-store and then purchase it online later, while Amazon is benefiting most from the practice, with nearly 60 percent of shoppers using the online retail giant(巨人) most often to make their showrooming purchases.

Smartphones have pushed showrooming into the front．Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they’re considering buying．With smartphones, consumers can now compare virtual prices, at both other brick-and-mortar stores and online ones while still inside a retail store．If they can find what they’re seeking for less online, the majority will be seeking the first exit．A recent study showed that 45 percent of customers shopping at brick-and-mortar stores walk out and buy their purchase online for a discount of as little as 2.5 percent．

This puts pressure on retailers to provide both an in-store experience worth staying for and an online presence that can attract shoppers who are showrooming in other businesses.

To cut down on showrooming, many retailers are adopting new methods to keep shoppers in their stores．Among the steps they’re taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online．This ensures that even a showrooming shopper can make the purchase in the store—regardless of whether they find the cheaper price online.

Another popular method to fight against showrooming is to give shoppers the ability to buy something online and pick it up at the store．This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase．

It is also important for businesses to take into consideration what makes shoppers purchase something in-store rather than online, and meet those needs．Research has found that more than 8 in 10 Americans consider being able to take the goods home immediately and the ability to touch and feel them—the most important aspects when deciding to purchase in a store rather than online.

1.According to the passage, a showrooming shopper tends to ______.

A． pay for everything online

B． have better bargaining skills

C． rush to buy things in a store

D． purchase online for a lower price

2.What contributes to the growing popularity of showrooming?

A． The wide use of smartphones．

B． The competition between big stores.

C． The advertisement by online retail giants.

D． The decline of the brick-and-mortar stores.

3.The underlined words “seeking the first exit” in Paragraph 3 probably mean ______.

A． searching for lower prices

B． leaving as soon as possible

C． locating the first exit quickly

D． making a purchase on the spot

4.The last three paragraphs mainly talk about ways of ______.

A． increasing sales at stores

B． preventing purchase online

C． satisfying customers’ needs

D． advising shoppers to buy more

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According to figures released by the Office for National Statistics (ONS)，the U．K．has about 7．7 million families with dependent children，of which 3．7 million have just one child，compared to 3 million with two and 1．1 million with three children or more．The number of families today with just one dependent child is now 47 percent and will likely rise to more than 50 percent in a decade．As the ONS confirms，“It appears that families are getting smaller．”

One obvious reason for this could be that women are putting off having children until they have established careers when they are bound to be less fertile．But it could just as well be a matter of choice．Parents must consider the rising cost of living，combined with economic uncertainty and an increasingly difficult job market．And this trend may continue growing as having an only child becomes more normal，which seems to be the mood on the mothers’ online forum Mumsnet，where one member announced that she “just wanted to start a positive thread about how fab it is to have an only child”．

She had received 231 replies，overwhelmingly in the same upbeat spirit．Parents of only children insist there are plenty of benefits．Nicola Kelly，a writer and lecturer who grew up as an only child and is now a married mother of one，says her 15 year old son seems more grown up in many ways than his contemporaries．

Not all products of single child families are as keen to repeat the experience．In a moving recent account journalist Janice Turner wrote about her own keenness to “squeeze out two sons just 22 months apart”as a reaction to her only child upbringing．

She was placed on a pedestal by her doting parents，whom she punished with a “brattish，wilful” rejection of everything they stood for．Desperate for a close friend she was repeatedly shattered by rejection and refers to her childhood as being “misery”．

Writer and clinician Dr．Dorothy Rowe，a member of the British Psychological Society，says that we all interpret events in our own individual way and there are some children who no matter what their circumstances feel slighted，while other children see the advantages of their situation．

However，the one part of life that is unlikely to get any easier for only children is when they grow up and find themselves looking after their own parents as they become older．

1.The passage is written with the purpose of ________．

A． illustrating the strength and weakness of having an only child

B． analyzing the reasons why having an only child becomes popular

C． presenting us with different opinions about having an only child

D． guiding people to look at the same issue from different perspectives

2.What does the underlined sentence in Paragraph 4 mean？

A． Nearly half of families intend to have just one child．

B． All people don’t stand for the idea of having an only child．

C． Some people fail to recognize the advantage of having an only child．

D． People brought up in an only child family resist downsizing the family．

3.From what Dr．Dorothy Rowe said，we know that ________．

A． journalist Janice Turner experienced a miserable childhood

B． she has a positive attitude towards Janice Turner’s reaction

C． it’s necessary for us to look at the event from our own angle

D． some are unable to make an objective assessment of their conditions

4.What can be inferred from the passage？

A． It’s normal to see the imperfection in character in only children．

B． Mumsnet is an online forum which promotes having an only child．

C． Economic development plays a determining role in the family size．

D． Only children will have difficulty in attending to their parents．

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In American schools there is something 1. (call) Homecoming Day. Many high schools and colleges with a football team have a homecoming game. This can be 2. (important) event of the year except graduation ceremony——students plan Homecoming Day for many weeks in advance.

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1.What is Alaska’s Troop 34?

A．A team of the Boy Scouts. B．An army.

C．A team of the Girl Scouts. D．A sports team.

2.Why does the troop hope to catch ten more beavers?

A．To fulfill their task.

B．To sell them for money.

C．To get enough fur.

D．To exchange them for mittens and hats.

3.Which of the following statements is true?

A．Sampson County has to find a new way to control the beaver population there.

B．The government program in Sampson County has proved to be a success.

C．The local government has controlled the number of beavers in the County.

D．More and more trappers now start to set traps in Sampson County.

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A．cause damage to dams

B．block up canals with heavy objects.

C．do great harm to construction projects.

D．badly damage the environment and cause floods.

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A． his business

B． his house

C． his garden

D． his window

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D． a kind of picture

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Being Authoritative (由權威的) Parents

Phrases like “tiger mom” and ‘‘helicopter parent” have made their way into everyday language．Many of us find ourselves drawn to the idea that with just a bit more parental hard work and effort, we might turn out children with bright futures．But is there anything wrong with a kind of “overparenting style”?

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A． helps her children realize their dreams

B． speaks her children’s everyday language

C． places reasonable expectations on her children

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A． face more challenges of children

B． foster independence in children

C． cause more problems in children

D． lead to children’s academic success

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A． a good game plays a big role in training young minds

B． overpraising makes children less motivated and confident

C． puzzle-solving can give children the motivation they need

D． bright children usually show less confidence in difficult games

4.The last paragraph tells us that ______．

A． children should not be given much freedom

B． parents should not increase the risk of challenging

C． parents should allow their children to learn from mistakes

D． children should correct mistakes with the help of their parents

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Eventually all suns will their fuel, explode and then become cold and dark．Matter itself will disappear and the universe will become for the rest of time．

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My son, those days have been the greatest wonder and of my life．And there will always be a for you．

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2.A． empty B． boundless C． expanding D． hopeless

3.A． dropped out B． dropped off C． dropped in D． dropped back

4.A． delayed B． implied C． missed D． captured

5.A． reliance B． importance C． responsibility D． independence

6.A． wonder B． need C． value D． miss

7.A． before B． later C． afterwards D． earlier

8.A． minimize B． cause C． manage D． settle

9.A． drawing B． relating C． housing D． seating

10.A． come B． end C． break D． start

11.A． excited B． sad C． anxious D． quiet

12.A． fears B． pities C． reliefs D． pains

13.A． better B． pleasure C． worse D． benefit

14.A． comprehension B． recognition C． adjustment D． consideration

15.A． naturally B． sharply C． immediately D． suddenly

16.A． difficult B． critical C． important D． similar

17.A． filled B． cleared C． clouded D． broke

18.A． breadwinner B． shape C． guard D． shadow

19.A． pressure B． privilege C． substitute D． inspiration

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Many theories regarding the causes of juvenile delinquency（crimes committed by young people）focus either on the individual or on society as the major contributing influence．Theorieson the individual suggest that childrencriminal behavior before they were not sufficientlyfor previous misbehaviors or that they have learned criminal behavior through interaction with others．Theories focusing on the role of society suggest that children commit crimes into their failure to rise above their socioeconomic status or as a rejection of middle-class values.

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1.A． centering B． depending C． figuring D． concerning

2.A． refer to B． know about C． engage in D． learn of

3.A． punished B． forgiven C． forgotten D． excused

4.A． return B． contact C． reference D． response

5.A． respected B． cultivated C． disadvantaged D． immigrated

6.A． considering B． ignoring C． highlighting D． believing

7.A． values B． misbehaviors C． criminals D． theories

8.A． affect B． reduce C． prevent D． reflect

9.A． point B． lead C． come D． add

10.A． in general B． on average C． by contrast D． at last

11.A． discomfort B． dissatisfaction C． dishonesty D． discrimination

12.A． case B． short C． turn D． return

13.A． failure B． miseries C． development D． changes

14.A． contrarily B． consequently C． similarly D． occasionally

15.A． education B． concept C． structure D． economy

16.A． suggestions B． causes C． ideas D． reports

17.A． smooth B． favorable C． unfavorable D． practical

18.A． increasing B． restricted C． reasonable D． popular

19.A． knowledge B． aspect C． strength D． probability

20.A． since B． although C． as D． because

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I have reached a point in my life _____ I am supposed to make decisions of my own.

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