No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows(犁), or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.
【小題1】What probably led to the start of advertising?
| A．The discovery of iron. |
| B．The specialization of labor. |
| C．The appearance of new jobs. |
| D．The development of farming techniques. |
| A．praised his plows in public |
| B．placed a sign outside the shop |
| C．hung an arrow pointing to the shop |
| D．showed his products to the customers |
| A．explain the origin of advertising |
| B．predict the future of advertising |
| C．expose problems in advertising |
| D．provide suggestions for advertising |
| A．owned a ship |
| B．had the loudest voice |
| C．ran a shop selling goods to farmers |
| D．functioned like today's TV or radio commercial |
| A．the history of advertising |
| B．the benefits of advertising |
| C．the early forms of advertising |
| D．the basic design of advertising |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
A job is more than just a job，especially to the older generation.“It’s not the money that matters，but the sense of selfworth，” 56yearold Cheng Wonlan said.So，every day Ms Cheng carries a bag of parcels，letters and documents of all shapes and sizes and does her rounds in North Point.She’s a courier(快遞人員)．
Five years ago，Ms Cheng was a nurse at a private clinic.She had worked there for almost 30 years but was made jobless when the doctor migrated(移居)．It was extremely difficult for her to find another job.“People do not trust my ability when they learn how old I am，” she said.After two years of searching，the mother of two eventually found another nursing job.But then after two years，she quit.Why?
“My colleagues were young and they didn’t understand me because of my age.They often asked me，‘You are so old；what are you working for？’ I was very unhappy.” she said.So while the rest of her family left for work，she was left to lonely boredom at home.The urge to work drove her to suffering.Then，one of Ms Cheng’s neighbours told her about Employee’s Retraining Board (ERB) offering retraining courses for older people on specific occupations，such as convenience store assistants，junior clerks and so on.
“I was interested in courier work.I didn’t think my age was a barrier because I was fit and healthy.So I thought why not give it a try.” she said.Upon graduation from the ERB，Ms Cheng was offered a job by the Speeding Shuttle Courier Service Company Limited.But then Ms Cheng was faced with a conflict：she was caught between honour and employment.It took Ms Cheng 24 hours to make up her mind and eventually came to the conclusion that there was nothing wrong or embarrassing about doing the job.So she took heart and went off to work as a courier.
Ms Cheng’s employer is delighted with her，“Ms Cheng has been working with us for two months and has shown a good responsible attitude to work.”Anthony Chong，who runs the company，said.Currently，Mr Chong has 60 couriers working for his company：five of them are over fifty，four of whom have been through the ERB plan.Mr Chong said he hired older people because they were able and reliable.“Age is not an important factor but attitude is.Many old people are more capable than the youngsters.They will not run from difficulties but the young ones will，” he said.“It is not easy to recruit (招募) young people since they shy away from hardship and challenges.”
【小題1】Why was it difficult for Ms Cheng to find another nursing job?
| A．Nursing clinics were hard to find. |
| B．People thought that old people couldn’t be trusted. |
| C．People thought she was too old to take on a new job. |
| D．People didn’t think she had enough working experience. |
| A．she was bored |
| B．it was too difficult |
| C．she was too old to do the job |
| D．the other staff made her feel uncomfortable |
| A．finding jobs for older people |
| B．teaching new skills to older people |
| C．training older people to be couriers |
| D．giving older people something to do in their spare time |
| A．took it straight away |
| B．thought it over and then accepted it |
| C．thought about it and then refused it |
| D．refused it straight away but then changed her mind |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Motorists over the age of 75 face compulsory tests of their eyesight and ability to drive under proposals being considered by ministers.
The biggest overhaul of motoring law in a generation could also lead to all drivers having to give assurances of their fitness to get behind the wheel every 10 years.
Other changes under consideration include issuing daylight driving licenses for motorists with night blindness, together with stricter checks on all drivers whose medical condition brought a threat to other road users.
It is understood that the proposals will be part of a review of the law governing the medical fitness of drivers that will be announced publicly by the summer.
The Driver and Vehicle Licensing Agency is dealing with a rising number of motorists who are concerned that they have conditions---from failing eyesight to epilepsy---that could affect their driving.
In 2006, the DVLA dealt with 600,000 motorists whose physical ability to drive needed to be recertified（重新認(rèn)證）, a 20 per cent rise on the previous year. With an ageing population, the biggest challenge is dealing with the rising number of elderly motorists. By 2021, there will be an estimated three million drivers over the age of 70 on Britain’s roads.
Drivers must renew their licenses at the age of 70 and every three years thereafter. The applicant is legally required to tell the DVLA of any conditions that could weaken their ability behind the wheel.
Ministers have ruled out a compulsory maximum age for driving but will instead rely on tightening up the checks on motorists over the age of 75. The most likely option would be tests to ensure motorists were fit to drive. They would include an eyesight test and a cognitive（認(rèn)知） test that would prove a driver's ability to react to road signs, driving conditions, pedestrians and vehicles.
However, checks are likely to be tightened at all ages. The strictest controls are expected to be imposed（強(qiáng)制）on motorists of any age who have had a heart attack or stroke. They could have to produce a doctor's approval to resume（重新得到）driving. Anyone making a false declaration would be guilty of a criminal offence.
【小題1】Which of the following statements is TRUE according to the passage?
| A．The new motoring law will come into effect by the summer． |
| B．Drivers over the age of 75 must renew their licenses every three years． |
| C．Doctors will decide whether one can get their driving licenses． |
| D．Drivers at all ages will be expected to provide their medical condition． |
| A．Ageing population． | B．Increasing number of cars． |
| C．Increasing number of elderly motorists． | D．Driving conditions． |
| A．change | B．consideration | C．concern | D．challenge |
| A．There will be more and more aged drivers in Britain． |
| B．Anyone can get a driving license as long as he/she is in good health． |
| C．Health tends to decline as one gets old． |
| D．It will be guilty to make a false declaration． |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
When Christopher Columbus landed on the then unnamed Costa Rica in 1502, he saw many Indians wearing gold earrings. So he thought the land must be rich in gold. He named the place Costa Rica, which means “rich coast” in Spanish.
Though little gold was found, Costa Rica today is indeed rich with coffee and bananas. Coffee is the most important product in Costa Rica and most of it is exported to other countries like America and West Germany. Bananas are the country’s second most important export.
Costa Ricans also grow many other crops such as fruits, corn and beans for their own use. Costa Ricans love colors and their houses are painted in bright colors.
Education is very important to the Costa Ricans. Almost every village has a school and education is a must for children between seven and fourteen years of age. Boys and girls go to separate schools. Classes begin in March and end in November. The other three months of the year are harvest time and the children have to help their parents to pick coffee beans.
【小題1】What’s the main idea of the first paragraph?
| A．How Columbus found Costa Rica. |
| B．How Costa Rica got its name. |
| C．What the Costa Ricans wore. |
| D．What language the Costa Ricans spoke. |
| A．pink and red. | B．grey and black |
| C．blue and green. | D．yellow and orange |
| A．have lessons every day |
| B．have their examinations |
| C．help their parents pick coffee beans |
| D．go to separate schools |
| A．Christopher Columbus |
| B．Costa Rica |
| C．some products from Costa Rica |
| D．the education of Costa Rica |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
You may not pay much attention to your daily elevator ride. Many of us use a lift several times during the day without really thinking about it. But Lee Gray, PhD, of the University of North Carolina, US, has made it his business to examine this overlooked form of public transport. He is known as the “Elevator Guy”.
“The lift becomes this interesting social space where etiquette (禮儀) is sort of odd (奇怪的),” Gray told the BBC. “They [elevators] are socially very interesting but often very awkward places.”
We walk in and usually turn around to face the door. If someone else comes in, we may have to move. And here, according to Gray, liftusers unthinkingly go through a set pattern of movements. He told the BBC what he had observed.
He explained that when you are the only one inside a lift, you can do whatever you want – it’s your own little box.
If there are two of you, you go into different corners, standing diagonally (對(duì)角線地) across from each other to create distance.
When a third person enters, you will unconsciously form a triangle. And when there is a fourth person it becomes a square, with someone in every corner. A fifth person is probably going to have to stand in the middle.
New entrants to the lift will need to size up the situation when the doors slide open and then act decisively. Once in, for most people the rule is simple – look down, or look at your phone.
Why are we so awkward ( adj. 尷尬的) in lifts?
“You don’t have enough space,” Professor Babette Renneberg, a clinical psychologist at the Free University of Berlin, told the BBC. “Usually when we meet other people we have about an arm’s length of distance between us. And that’s not possible in most elevators.”
In such a small, enclosed space it becomes very important to act in a way that cannot be construed (理解) as threatening or odd. “The easiest way to do this is to avoid eye contact,” she said.
【小題1】The main purpose of the article is to _____.
| A．remind us to enjoy ourselves in the elevator |
| B．tell us some unwritten rules of elevator etiquette |
| C．share an interesting but awkward elevator ride |
| D．a(chǎn)nalyze what makes people feel awkward in an elevator |
| A．turn around and greet one another |
| B．look around or examine their phone |
| C．make eye contact with those in the elevator |
| D．try to keep a distance from other people elevator? |
| A．judge | B．ignore | C．put up with | D．make the best of |
| A．someone’s odd behaviors |
| B．the lack of space |
| C．their unfamiliarity with one another |
| D．their eye contact with one another |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
A carefree summer vacation can be yours with these easy tips．
1．Fly into Alternate Airports
Most major destinations are served by more than one airport．Flying into a less popular one can result in cheaper tickets．Another added perk of quieter airports? Shorter check-in and security lines，and less waiting around．
2．Use Public Transportation for City Travel to Save Time and Money
When possible，take public transportation from the airport to your hotel．For example，the London-Heathrow express train takes just 15 minutes to get from airport to city and costs under 20 pounds．By contrast，“A taxi costs about 70 pounds and takes 40 minutes，"reports DiScala．
3．Eat Smart，Explore…and Save
Look for ways to take your order in pricey restaurants and you can avoid “Are we about to run out of money?”“Don’t order an appetizer．Don’t drink a lot of booze，” says DiScala．
Also，cover more ground by spreading out your snack places．“Have dessert at a café or ice cream stand, instead of at the dinner restaurant，” suggests DiScala．You’ll see more of the city and decisions about where to go for dinner will be less worrying．
4．Hit the Market
Much like reading the local newspaper，visiting a market gives context to a foreign country．
Even the smallest villages tend to have a weekly open-air market(often on Saturday mornings) , while in larger towns and cities，expect additional market days，as well as big supermarkets．
Markets also sell amazing，wallet-friendly souvenirs．Think about sea salt，local spices or sauces，and regional oils and vinegars． Eatable gifts are almost always appreciated，saving you the stress of finding the“perfect”gift for each person on your list．
【小題1】The passage aims to tell the readers how to________．
| A．take a plane without waiting for long |
| B．spend your holidays abroad economically |
| C．eat in a pricey restaurant at the smallest expense |
| D．save money to buy eatable gifts in a foreign market |
| A．Special benefit． | B．Strict standard． |
| C．Common scene． | D．Extra trouble． |
| A．Choosing a bigger airport． | B．Visiting local markets． |
| C．Having dinner at the hotel． | D．Taking an express train． |
| A．Having coffee at a cafe will cost more money． |
| B．Souvenirs bought at local markets are expensive． |
| C．You will run out of your money if you eat out． |
| D．Markets help you understand your tourist destination． |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
The Healthy Habits Survey(調(diào)查) shows that only about one third of American seniors have correct habits.Here are some findings and expert advice.
| 1．How many times did you brush your teeth yesterday? ·Finding：A full 33% of seniors brush their teeth only once a day. ·Step：Remove the 300 types of bacteria in your mouth each morning with a batteryoperated toothbrush.Brush gently for 2 minutes at least twice a day. 2．How many times did you wash your hands or bathe yesterday? ·Finding：Seniors, on average, bathe fewer than 3 days a week.And nearly 30% wash their hands only 4 times a day—half of the number doctors recommend. ·Step：We touch our faces around 3,000 times a day—often inviting germs(病菌) to enter our mouth, nose, and eyes.Use toilet paper to avoid touching the door handle.And, most important, wash your hands often with hot running water and soap for 20 seconds. 3．How often do you think about fighting germs? ·Finding：Seniors are not fighting germs as well as they should. ·Step：Be aware of germs.Do you know it is not your toilet but your kitchen sponge(海綿) that can carry more germs than anything else? To kill these germs, keep your sponge in the microwave for 10 seconds. |
| A．Most of them have good habits. |
| B．Nearly 30% of them bathe three days a week. |
| C．All of them are fighting germs better than expected. |
| D．About one third of them brush their teeth only once a day. |
| A．twice a day | B．three times a day |
| C．four times a day | D．eight times a day |
| A．We should keep from touching our faces. |
| B．There are less than 300 types of bacteria in the mouth. |
| C．A kitchen sponge can carry more germs than a toilet. |
| D．We should wash our hands before touching a door handle. |
| A．a(chǎn) guide book | B．a(chǎn) popular magazine |
| C．a(chǎn) book review | D．a(chǎn)n official document |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
An English saying goes: “All work and no play makes Jack a dull boy.” That means we should relax after a day’s hard work or we’ll be unhealthy.
Many students know that if they want to get ideal jobs with good salaries, they must do well in high school so they can enter good universities. Therefore, they spend all day studying without time to relax.
However, not all students can go to top universities even if they work very hard. Students are pressurized by parents and teachers who are just concerned about their studies and exam scores while ignoring their hobbies and individual differences. As a result, students are forces to work harder and harder. Furthermore, there is pressure coming from students themselves. They realize they have a slim chance of getting into a top university as competition is fierce. So, they put a lot of stress on themselves and stay in a nervous state day after day. If they keep it up, they’ll suffer illnesses; both psychological and physical.
What students need is relaxation. This doesn’t mean that they should give up their ambitions and stop studying hard. It means “work while you work, play while you play”. If you can do this, you will improve your health greatly. You’ll feel yourself suddenly fresh, just like recovering from a terrible illness. You’ll find that your studies are not a burden(負(fù)擔(dān)) anymore.
【小題1】The underlined part in the first paragraph might mean all the following EXCEPT______.
| A．too much work may bring trouble to anyone |
| B．overwork without rest is sure to make one foolish |
| C．Jack becomes dull because he works too much |
| D．Anyone who doesn’t work will break down |
| A．They don’t know how to let the students relax. |
| B．They give too much burden for them to bear. |
| C．They don’t love those who work the hardest. |
| D．They fail to understand what the students need most. |
| A．That they don’t know how to get top universities. |
| B．That they want to relax but have no chance. |
| C．That they fail to relax themselves during their work. |
| D．That they think too much about the result of their work. |
| A．What to do to relax yourself. |
| B．The serous situation for the poor students. |
| C．Some problems caused by the misunderstanding of learning. |
| D．How to be a healthy and successful learner. |
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
Dear Dean,
It is my understanding that this college has received a large donation to be used to improve the quality of life for students: expand the bookstore or add computers to the lab. I strongly argue in favor of the addition of more computers.
We have to think about a greater goal and a more practical way to enhance the quality of life for students. Do we want our college to be known as a place with a great bookstore where you can find CDs and gifts, or as a place where the students can research in their field using the best tools provided by technology?
As a learning institution, this college has the responsibility to offer its students the best technology to help them prepare for their future, since many students will be expected to be familiar with the latest software and other tools when they go on to work.
While they are in college, students find they are expected to use computers. They are asked to create PowerPoint presentations and research many topics on the Internet. Being able to do projects using the computer also gives students the opportunity to find information that without a computer would be much more difficult to find. Since students are competing for good grades, those who have limited access to computers are at a great disadvantage.
If there are more new and faster computers accessible, students will be able to complete their work more efficiently. No more will they have to wait in line, paper and disk in hand, while scanning the room for an empty chair and computer. No longer will they have to sit and wait while an outdated computer struggles to follow their commands.
The more computers are used in society, the more colleges will depend on them as a tool of teaching and learning. Making computers more accessible to students facilitates their learning process by making it much easier and more engaging(專(zhuān)注), and eventually improves their quality of life.
【小題1】The purpose of the author in writing the passage is________.
| A．to explain why students are in great need of computers |
| B．to tell us what benefits students can gain from computers |
| C．to persuade the Dean to purchase more advanced computers |
| D．to describe the problems caused by lack of computers |
| A．computers are beneficial to students’ academic success |
| B．computers are the only access to good grades for students |
| C．students find it convenient to do homework by computers |
| D．students wish to use more money to buy more computers |
| A．furthers | B．equips | C．predicts | D．troubles |
| A | B |
 |  |
| C | D |
 |  |
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