Recently,university students around the world were asked to volunteer in a global experiment called Unplugged.It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours.

Unplugged is being run by Dr Roman Gerodimos,a lecturer in Communication and Journalism at Bournemouth University.During the experiment,Dr Gerodimos said there were already  signs of how much the exercise affected volunteers.He said:“They’re reporting withdrawal symptoms,overeating,feeling nervous,isolated and disconnected.”

During their 24-hour test,three of the experiment’s participants were followed around by a BBC reporter plus cameraman.They were asked to write down 100 lines about their day offline,but of course,they all waited until the next day when they had access to their laptops.

Elliot Day wrote:“Today,my whole morning routine was thrown up into the air.Despite being  aware of the social importance of the media,I was surprised by how empty my life felt without the radio or newspapers.”

From Caroline Scott,we read:“I didn’t expect it,but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to,but It’s not something l would like to do again!”

And Charlotte Gay wrote:“I have to say the most difficult item for me to be without has been  my  mobile;not  only is it a social device,it’s  my main access point of communication.”

Earlier in the year,a UK government study found that in the UK we spend about half our waking hours using the media,often plugged into several things at once.So,with technology continuing to develop at an alarming rate,how much time will you set aside for sleep in the future?

1.What can we learn about the volunteers?

A.Volunteers didn’t write down about their day offline.

B.Volunteers weren’t allowed to use any media for 24 hours.

C.Volunteers  were followed around by Dr Roman Gerodimos.

D.Only volunteers in the UK took part in Unplugged experiment.

2.Which of the following is NOT mentioned about the participants’feelings?

A.Anxious.           B.Lonely            C.Bored.            D.Despaired.

3.Which of the following is true of Caroline Scott?

A.The media ban affected his temperature.

B.His work went on smoothly without the media.

C.His work was carried on hard without the media.

D.His life was empty without the radio or newspapers.

4.What can be inferred from the last paragraph?

A.People should use the media devices reasonably.

B.People can easily survive the media devices addict.

C.People can spend more time sleeping in the future.

D.People spend about half the time using the media devices.

5.The text is most probably a         .

A.newspaper ad             B.book review

C.news report              D.science fiction story

 

【答案】

1.B2.D3.C4.A5.C

【解析】略

 

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On March 5, 2009, Michael Jackson stood in front of crowds of fans. Before screaming fans, he pronounced with pumping arms: “This is it!”

A few months later, Jackson was dead. With the late pop star’s return to radio, television and the cultural events, Forbes judges that Jackson has made $90 million since his death June 25. This figure is based on his royalties(版稅) from album sales, radio play, rights to his name and royalties from his stock in the Sony/ATV music catalog (編目權(quán)).

Jackson’s music was his most easily-seen source in the last months. “Nothing increases the value of an artist than death ... an untimely death,” says Barry Massarsky, a music industry economist.

The music’s immediate value was clear. Since June, Jackson has sold more than 5.9 million albums in the U.S. and another 4.5 million overseas. In the first weeks after his death, there were 5.6 million single downloads across North America, Europe and Australia. Jackson recently has three of the top 20 best-selling albums of the year in the US, according to Nielsen SoundScan. His 2003 hits album Number Ones is the best seller of the year, beating Taylor Swift’s Fearless.

More than 500,000 Jackson ringtones and 100,000 music videos were sold. In the week following his death, songs by The Jackson 5, The Jacksons and Michael were played over 100,000 times on the radio, according to Nielsen BDS.

Jackson’s estate(遺產(chǎn))will likely see more money by the end of this year, as it has rights to some of the profits from This Is It as well as the two-disc album of the same name. The estate will share 90% of the film profits with AEG.

Ticket sales from an exhibit opening in London will also contribute a likely profit. Hundreds of Jackson’s personal belongings-h(huán)is L.A. Rolls Royce etc-will remain on show for three months at the O2 for fans willing to shell out $25 for a view.

The pop singer bought ATV Publishing, for $47.5 million in 1985. Ten years later, he sold the catalog to Sony for $95 million and took a 50% stock in Sony/ATV, which is now worth about $1.7 to $2 billion. So he still owned half the Sony/ATV catalog at his death.

Jackson’s future earning potential is based on his stock in valuable music and as well as the value of his image(肖像). As many musicians, actors and artists before him, Jackson’s fame could have a long tail on the market with allowable products, advertising and entertainment events.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What do Barry Massarsky’s words in Paragraph 3 imply?

A. Jackson died at the time as expected.

B. Only at death can an artist become famous.

C. Jackson became more famous at death than when he was alive.

D. Jackson’s unexpected death raised his value as an artist immediately.

All the following is true EXCEPT that _____.

A. “This is it” is the last concert that Jackson gave

B. Jackson has sold 10.4 million albums since June

C. Jackson’s L.A. Rolls Royce is now for show and will finally be sold

D. Jackson’s stock in music and his image will keep on earning money in the future

What can be inferred from the passage?

A. Jackson’s album Number Ones beat Taylor Swift’s Fearless in 2003.

B. Taylor Swift’s Fearless is the second best seller of music albums of 2009.

C. AEG takes in more film profits from “This is it” than Jackson’s estate.

D. More Jackson’s music videos were sold than his ringtones right after his death.

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A. Jackson sold ATV catalog to Sony in 1985.

B. Jackson had half right of ATV Publishing at his death.

C. Jackson sold ATV catalog to Sony for $ 47.5 million in 1995.

D. Jackson’s stock in Sony/ATV now has a value of about $ 1.7 billion to 2 billion.

What is the main idea of the passage?

A. Why Michael Jackson’s music is so popular all over the world.

B. How Michael Jackson has earned $90 million in the months since his death.

C. What Michael Jackson’s future earning potential is based on.

D. How much Michael Jackson earned in the first few months after his death.

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【小題1】What do Barry Massarsky’s words in Paragraph 3 imply?

A.Jackson died at the time as expected.
B.Only at death can an artist become famous.
C.Jackson became more famous at death than when he was alive.
D.Jackson’s unexpected death raised his value as an artist immediately.
【小題2】All the following is true EXCEPT that _____.
A. “This is it” is the last concert that Jackson gave
B. Jackson has sold 10.4 million albums since June
C. Jackson’s L.A. Rolls Royce is now for show and will finally be sold
D. Jackson’s stock in music and his image will keep on earning money in the future
【小題3】What can be inferred from the passage?
A.Jackson’s album Number Ones beat Taylor Swift’s Fearless in 2003.
B.Taylor Swift’s Fearless is the second best seller of music albums of 2009.
C.AEG takes in more film profits from “This is it” than Jackson’s estate.
D.More Jackson’s music videos were sold than his ringtones right after his death.
【小題4】What can we know about the Sony/ATV catalog?
A.Jackson sold ATV catalog to Sony in 1985.
B.Jackson had half right of ATV Publishing at his death.
C.Jackson sold ATV catalog to Sony for $ 47.5 million in 1995.
D.Jackson’s stock in Sony/ATV now has a value of about $ 1.7 billion to 2 billion.
【小題5】What is the main idea of the passage?
A.Why Michael Jackson’s music is so popular all over the world.
B.How Michael Jackson has earned $90 million in the months since his death.
C.What Michael Jackson’s future earning potential is based on.
D.How much Michael Jackson earned in the first few months after his death.

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B.More international students are being admitted to American universities.
C.University presidents are paying more attention to fund-raising.
D.A lot of activists are being hired as administrators.
【小題2】What do we learn about European universities from the text?
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B.They are strengthening their position by globalization.
C.Their operation is under strict government control.
D.Most of their money comes from the government.
【小題3】In what way do top-level administrators from abroad contribute to university development?
A.They can improve the university’s image.
B.They will bring with them more international personnel.
C.They will view a lot of things from a new angle.
D.They can set up new academic subjects.
【小題4】Which of the following would make the best title of the text?
A.High Education Globalization
B.Global Headhunting in Higher Education
C.Global Higher Education Cooperation
D.Universal Higher Education Development

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