A man once said how useless it was to put advertisements in the newspaper."Last week," he said,"my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read,"Lost from the City Church last Sunday evening, a black silk umbrella.. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant,"I often advertise, and find that it pays me well. But the way in which an advertisement is expressed of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."
The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No.10 Broad Street. He is well known."
This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
【小題1】The result of the first advertisement was that _____.

A.The man got his umbrella back
B.The man wasted some money advertising
C.Nobody found the missing umbrella.
D.The umbrella was found somewhere near the church.
【小題2】The merchant suggested that the man should ________.
A.buy a new umbrella
B.go on looking for his umbrella
C.write another and better advertisement
D.report the police
【小題3】"If it fails, I'll buy you a new one," suggested that the merchant ________.
A.was quite sure of success
B.wanted to buy him a new umbrella
C.didn't know what to do
D.was rich enough to buy one
【小題4】The story is mainly about _________.
A.a(chǎn) useless advertisement
B.how to make an effective advertisement
C.how the man lost and found his umbrella
D.what the merchant did for the umbrella owner


【小題1】B
【小題2】C
【小題3】A
【小題4】B

解析試題分析:一個人登廣告要尋找在教堂丟失的雨傘,結(jié)果沒有人歸完,而一位經(jīng)常登廣告的商人幫助前面那個人重新登了廣告結(jié)果有十二把傘歸完到他家那里,說明登廣告措詞不同得到的效果也不同。
【小題1】B 細節(jié)理解題。根據(jù)第一段第二句“As it was a present, I spent twice its worth in advertising, but didn’t get it back.”可知:他為廣告所付出但沒有得到傘回來,是浪費錢。故B正確。
【小題2】C 細節(jié)理解題。根據(jù)第三段最后一句“But the way in which an advertisement is expressed is of extreme importance.”可知商人建議這個人寫一個更好的廣告,C正確。
【小題3】A 細節(jié)理解題。根據(jù)第三段第二句“Let us try for your umbrella again, and if it fails, I'll buy you a new one.”可知登廣告的商人很有信心。故A正確。
【小題4】B 主旨大意題。全文通過兩個登不同廣告的人他們登的廣告所取得的效果,說明廣告措詞不同,所產(chǎn)生的結(jié)果不同。故B正確。
考點:考查故事類短文閱讀

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