In 1991, Kentucky Fried Chicken announced that it was officially changing its name to “KFC” as well as updating its packaging and logo(標(biāo)識(shí))with a more modern look. The public relations reason was that health-conscious consumers associated the word “fried” with “unhealthy”, causing some of them to completely avoid the wide variety of “healthy” menu items. The new title and image were designed to attract customers to a restaurant now offering foods branded as “better for you”.
It sounded good, but the real reason behind the shift to KFC had nothing to do with critical consumers. In 1990, the Commonwealth of Kentucky, trapped in debt, took the unusual step of trade marking its name. Therefore, anyone using the word “Kentucky” for business reasons would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky. It was an unusual and brilliant scheme to lighten government debt, but it was also one that alienated (疏遠(yuǎn))one of the most famous companies ever associated with Kentucky. The Kentucky Fried Chicken chain refused as a matter of principle to pay royalties on a name they had been using for four decades. After a year of fruitless talks, Kentucky Fried Chicken changed their name instead, introducing new packaging and products to hide the real reasons behind the change of the name.
Kentucky fried Chicken was not the only one who bravely refused to give in. The name of the most famous horse race in North America, held every year at Churchill Downs, was changed to “The Run for the Roses” for similar reasons.
In November 2006, KFC and the State of Kentucky finally reached a settlement over the use of the trademarked word “Kentucky”, and the restaurant chain announced it would be reusing its former name of “Kentucky Fried Chicken”.
小題1:The public relations reason for Kentucky Fried Chicken’s updating its packaging and logo was that      .
A.it was losing money
B.most customers didn’t like the old logo
C.it wanted to get involved in other businesses
D.it decided to offer better foods to customers
小題2:The Commonwealth of Kentucky trademarked its name to       .
A.develop American culture
B.be alienated from the famous companies
C.raise money to pay the government debt
D.make Kentucky known throughout the world
小題3:The real reason why “Kentucky Fried Chicken” changed its name was related to      .
A.healthB.moneyC.packageD.product
小題4:It can be inferred from the passage that      .
A.KFC is still not allowed to use the name of “Kentucky Fried Chicken”
B.“Kentucky Fried Chicken” changed its name after several years of talks
C.the name “Kentucky Fried Chicken” had only been used for a short time
D.the original name of the horse race “The Run for the Roses” contained the word “Kentucky”

小題1:D
小題2:C
小題3:B
小題4:D

試題分析:文章介紹了肯德基更名的事情,有公共關(guān)系的原因,也有真正的資金的原因
小題1:細(xì)節(jié)題:從第一段的句子:The public relations reason was that health-conscious consumers associated the word “fried” with “unhealthy”, causing some of them to completely avoid the wide variety of “healthy” menu items.可知公共關(guān)系的原因是想給顧客提供健康食品。選B
小題2:細(xì)節(jié)題:從第二段的句子:Therefore, anyone using the word “Kentucky” for business reasons would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky. It was an unusual and brilliant scheme to lighten government debt,可知這么做是為了減少政府的債務(wù)。選C
小題3:細(xì)節(jié)題:從第二段的句子:The Kentucky Fried Chicken chain refused as a matter of principle to pay royalties on a name they had been using for four decades. After a year of fruitless talks, Kentucky Fried Chicken changed their name instead,可知肯德基改變名字是因?yàn)殄X的原因。選B
小題4:細(xì)節(jié)題:從倒數(shù)第二段的句子:The name of the most famous horse race in North America, held every year at Churchill Downs, was changed to “The Run for the Roses” for similar reasons.
可知The Run for the Roses 原來的名字也有“Kentucky”選D
點(diǎn)評(píng):文章介紹了肯德基更名的事情,有公共關(guān)系的原因,也有真正的資金的原因,內(nèi)容比較適中,對(duì)于考生的能力要求不高,只要認(rèn)真細(xì)致閱讀,不難發(fā)現(xiàn)答案?梢韵瓤搭}目再讀文章,這樣可以提高閱讀的速度。還要準(zhǔn)確定位考點(diǎn)。特別是推理題,要結(jié)合上下文的暗示做題,掌握方法是關(guān)鍵。
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科目:高中英語 來源:不詳 題型:閱讀理解


Researchers at Sweden’s KTH Royal Institute of Technology say they have found further proof that the wolf ancestors of today’s dogs can be from southern East Asia -- findings that are contrary to theories placing the birth place in the Middle East. Dr Peter Savolainen, KTH researcher in evolutionary genetics, says a new study released Nov. 23 confirms that an Asian region south of the Yangtze River was the principal and probably the only region where wolves were domesticated(馴化)by humans.
Research data show clearly that dogs are descended from wolves, but there’s never been scientific agreement on where in the world the domestication process began. “Our analysis of Y-chromosomal(染色體)DNA now confirms that wolves were first domesticated in Asia south of Yangtze River -- we call it the ASY region -- in southern China or Southeast Asia,” Savolainen says.
The Y data supports previous evidence from mitochondrial(線粒體)DNA. “Taken together, the two studies provide very strong evidence that dogs appeared first in the ASY region,” Savolainen says.
Archaeological data and a genetic study recently published in Nature suggest that dogs originate from the Middle East. But Savolainen rejects that view. “Because none of these studies included samples from the ASY region, evidence from ASY has been overlooked,” he says.
Peter Savolainen and PhD student Mattias Oskarsson worked with Chinese colleagues to analyse DNA from male dogs around the world. Their study was published in the scientific journal Heredity.
Approximately half of the gene pool was universally shared everywhere in the world, while only the ASY region had the entire range of genetic diversity. “This shows that gene pools in all other regions of the world most probably originate from the ASY region,” Savolainen says.
“Our results confirm that Asia south of the Yangtze River was the most important -- and probably the only -- region for wolf domestication, and that a large number of wolves were domesticated,” says Savolainen.
In separate research published recently in Ecology and Evolution, Savolainen, PhD student Arman Ardalan and Iranian and Turkish scientists conducted a comprehensive study of mitochondrial DNA, with a particular focus on the Middle East. Because mitochondrial DNA is inherited only from the mother in most species, it is especially useful in studying evolutionary relationships.
“Since other studies have indicated that wolves were domesticated in the Middle East, we wanted to be sure nothing had been missed. We find no signs whatsoever that dogs originated there,” says Savolainen.
In their studies, the researchers also found minor genetic contributions from crossbreeding between dogs and wolves in other geographic regions, including the Middle East.
“This subsequent dog/wolf hybridisation(混合淡化技術(shù))contributed only modestly to the dog gene pool,” Savolainen explains.
小題1:What does Dr. Peter Savolainen believe?
A. Dogs’ ancestors came from the Middle East.
B. Wolves were probably first trained to work for humans in the ASY region.
C. Analysis of Y-chromosomal DNA should be combined with mitochondrial DNA.
D. Samples of the previous studies are enough to support the conclusion.
小題2:We can learn from the passage that _______.
A.there is a universal agreement on the place of first domestication
B.data from ASY may highlight where dogs came from
C.Dr. Savolainen’s research mainly focuses on the Middle East
D.the dog/wolf hybridization makes up most of the dog gene pool
小題3:What is special about mitochondrial DNA?
A.It is only used in studying evolutionary relationships.
B.It alone can provide hard evidence for Savolainen’s research.
C.It is the most useful in finding out the birth place of dogs.
D.It comes from the mother of most animals and plants.

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科目:高中英語 來源:不詳 題型:閱讀理解

At 10 years old, Flynn Mc Garry became sick of the meals his mother cooked for him. So the Los Angeles native took matters into his own hands and started making his own dinners. One of his specialties? Trout with braised leeks(韭蔥燉鮭魚).
Now 13, the young chef is being praised as a “food prodigy(神童)”. He will spend his summer apprenticing with some of the best chefs at LA’s famous restaurants, MSNBC Nightly New reports.
Mc Garry began making a name for himself in the culinary(烹飪) world when John Sedlar, owner of the trendy Playa Restaurant, let Mc Garry take over the kitchen for a special nine-course meal. The meal sold out almost instantly.
“Flynn is a very unusual young man, and he’s very, very passionate,” owner John Sedlar told MSNBC.
By usual teenage boy standards, it’s true. So strong is his passion for cooking that the young man has turned his bedroom into an experimental kitchen laboratory.
Instead of video game consoles, baseball trophies and movie posters, Mc Garry’s room is lined with mixers, pots and pans, cutting boards and a stainless steel worktable. It’s where Mc Garry cooks his monthly pop-up dinners, which are served from his family’s dining room, a monthly supper club he calls Eureka.
Mc Garry is deft(靈巧的) and confident in the kitchen, with skills he’s been practicing since he was a child. What started out as a means of self-preservation from his mom’s unsatisfactory cooking has turned into a passion that the teen hopes to develop into a career.
“My goal? Michelin three stars, a restaurant in the top 50 list,” he told MSNBC. “Hopefully the top five.” Meanwhile, Mc Garry’s 13-year-old resume is already richer and more impressive than most cooks many times his age.
Mc Garry isn’t the only talented young prodigy to surprise experts in his field in recent years. At just 17 years old, physicist Taylor Wilson is already teaching graduate-level courses in physics and has built a functioning nuclear reactor.
小題1:Mc Garry first started cooking ___________.
A.for himself B.a(chǎn)s an experiment
C.in his own bedroom D.with a teacher’s guidance
小題2:Compared with many adult chefs, Mc Garry ________.
A.has the best cooking equipment in his kitchen
B.is inventive and has many new specialties to his name
C.has much and impressive cooking experience for his young age
D.wants to open his own Michelin three-star restaurant
小題3:The author mentions Taylor Wilson in the last paragraph to ______.
A.prove that Flynn’s success is not a rare case
B.compare his talent to that of Flynn Mc Garry
C.introduce a young talent in a different field
D.suggest experts should be trained at a young age
小題4:Where does this text probably come from?
A.A recipe bookB.A restaurant introduction
C.A career guideD.A news report

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科目:高中英語 來源:不詳 題型:閱讀理解

CHICAGO (Reuters) - Smoking not only can wrinkle(起皺紋) the face and turn it yellow -- it can do the same to the whole body, researchers reported on Monday.
The study, published in the Archives of Dermatology, shows that smoking affects the skin all over the body -- even skin protected from the sun.
"We examined non-facial skin that was protected from the sun, and found that the total number of packs of cigarettes smoked per day and the total years a person has smoked were linked with the amount of skin damage a person experienced," Dr. Yolanda Helfrich of the University of Michigan, who led the study, said in a statement.
"In participants older than 65 years, smokers had significantly more fine wrinkling than nonsmokers. Similar findings were seen in participants aged 45 to 65 years," Helfrich's team added in their report.
The researchers tested 82 people, smokers and nonsmokers, taking pictures of the inner right arms. They ranged in age from 22 to 91 and half were smokers. Independent judges decided how wrinkled each person's skin was.
When skin is exposed to sunlight, notably(尤其)the face, it becomes coarse, wrinkled and discolored with a pale yellow tint, Helfrich's team wrote.
Several previous studies have found that cigarette smoking contributes to premature(過早的)skin aging as measured by facial wrinkles, the study said, but little has been done to measure the aging of skin not exposed to light.
The report did not discuss the mechanism involved but previous research has found that cigarette smoke, among other things, causes blood vessels(血管)beneath the skin to constrict(緊縮), reducing blood supply to the skin.
Smoking can also damage the connective tissue (組織)that supports both the skin and the internal organs.
小題1:The best title for this passage would be_______.
A.The danger of smokingB.Smoking causes skin aging
C.Quit smoking for healthD.A survey of smokers
小題2:It can be inferred from the study _______ .
A.smoking won’t make skin protected from the sun
B.smoking will do damage to skin rather than other organs
C.smokers over 65 usually won’t worry about their skin
D.the age of smokers is not connected with the result of the test
小題3: From the passage smoking results in skin aging mainly because_____.
A.it will lower blood supply to skinB.it can make you feel tired
C.it can make skin come offD.it can make blood run faster
小題4:The main purpose of the passage is to ______.
A.inform people about the result of the study
B.a(chǎn)dvise people how to protect skin
C.warn people not to smoke again
D.introduce a new way of avoiding skin aging

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科目:高中英語 來源:不詳 題型:閱讀理解

Every few years, two groups carry out a study of how many Americans wash their hands after using the toilet. These groups are the American Society for Microbiology and the American Cleaning Institute, formerly the Soap and Detergent Association.
There was good news in the latest study. Researchers found that eighty-five percent of adults washed their hands in public restrooms last month. That was the most since the studies began in 1996.
Researchers visited restrooms at a baseball park in Atlanta and a science museum and aquarium(水族館) in Chicago. They also visited two train stations in New York City and a large farmers’ market in San Francisco. In all, they observed about six thousand adults, with females and males equal in number.
The researchers found that seventy-seven percent of men and ninety-three percent of women washed their hands. That was up from sixty-six percent of men and eighty-eight percent of women in the last study three years ago.
The lowest rate of hand washing among men was at Turner Field, home of the Atlanta Braves baseball team. Only sixty-five percent of men washed their hands, compared to all but two percent of women.
Chicago and San Francisco had the most hand washers—eighty-nine percent of adults. Atlanta followed at eighty-two percent. New York had the lowest rate, at seventy-nine percent of the adults observed at Grand Central Station and Penn Station.
The findings of the observational study conflicted(不一致) with the findings of a separate telephone survey of about one thousand people. Ninety-six percent of them said they always washed their hands after using public restrooms.
Almost nine out of ten also said they always washed after using the bathroom at home.
Hand washing can help prevent the spread of many different infections.
To clean your hands well, wet them first and rub in soap for at least twenty seconds, including between the fingers and under the nails. Then wash under running water. In a public restroom, if you dry your hands with a paper towel, you should also use the towel to shut off the water and open the door.
Hand washing is also important when preparing food and after changing a baby’s diaper(尿布). You should also wash if you cough or sneeze into your hands.
小題1:According to the latest study, about ____ women washed their hands after using public bathroom.
A.1,980B.2,310C.2,640D.2,790
小題2:Which of the following shows the right order of washing hands correctly?
a. Wash your hands under running water.
b. Rub your hands in soap for not less than twenty seconds.
c. Wet your hands.
d. Dry your hands with a paper towel.
e. Open the door, using a paper towel.
f. Shut off the water with a paper towel.
A.cbdaefB.cdabfeC.cbadfeD.cdabef
小題3:Which of the following can be the best title for the passage?
A.Hand washing is up in public restrooms in the US
B.Americans like washing their hands so much
C.Adults have their hands washed in public restrooms
D.Why hand washing never enjoys popularity in the US

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科目:高中英語 來源:不詳 題型:閱讀理解

The Swedish Academy in Stockholm on Thursday named Mo Yan winner of the Twenty-Twelve Nobel Prize in Literature.
The academy praised the Chinese writer for what it called his “hallucinatoty realism (魔幻現(xiàn)實(shí)主義)”. It noted his ability to combine folk stories, history and modern events in his works.
An academy official said Mister Mo was “overjoyed and sacred” when he learnt he had won the award. He will receive his Nobel diploma, a medal and more than one million dollars at the ceremony in Stockholm in December.
Mo Yan is a leading author of modern Chinese novels. He often writes from memories of his youth. He also sets many of his stories in the area where he was born—Shandong Province in northeastern China.
Mister Mo’s 1987 book Red Sorghum is an example. It is about the extreme violence in rural eastern China during the Communist Revolution in the 1920’s and 1930’s. The story describes the criminal culture of the time, Japan’s occupation and the terrible conditions faced by farm workers. Red Sorghum was later made into a movie.
Mo Yan’s other major works include Big Breasts and Wide Hips, Republic of Wine and Life and Death Are Wearing Me Out.
The Royal Swedish Academy compared him to two 20th century writers: American William Faulkner and Colombia Gabriel Marquez.
Mo Yan’s real name is Guan Moye. Mo Yan means “Don’t speak.” The writer said he chose the name to remember to stop his tongue from getting him in trouble.
China is celebrating the victory of his native son. Minutes after the award was announced, millions of Chinese expressed pleasure and pride for Mo Yan on social media websites.
小題1:How many books of Mo Yan are mentioned in this passage?
A.Three.B.Four.C.Five.D.Six.
小題2:It can be inferred from the passage that _____.
A.many people in China showed their respect for Mo Yan by letters.
B.Mo Yan is just a pen name.
C.he was very glad to win the Nobel Prize.
D.Red Sorghum was once made into a film.
小題3:Which of the following can be the best title for this passage?
A.Mo Yan, the winner of the Nobel Prize in Literature.
B.The origin of Mo Yan’s work.
C.The true meaning of Mo Yan.
D.Bookstore created by Mo Yan.

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科目:高中英語 來源:不詳 題型:閱讀理解

One of the world's richest men has taken a close interest in one of man's most basic functions: visiting the toilet.Bill Gates’ charitable organization, the Bill and Melinda Gates Foundation, is looking for inventors to design the loo of the future, which, they hope, would improve sanitation for millions of people around the world.
So, what's wrong with the traditional flush toilet? Firstly, it wastes a huge amount of potential drinking water.Secondly, they are more likely to cause pollution.This is a real problem in many areas of the developing world, where, according to United Nations’ estimates, unsafe sanitation causes half of all hospitalizations.Younger people are particularly at risk.Illnesses which cause diarrhea are responsible for the deaths of about 1.5 million children a year.Finally, standard lavatories simply aren't practical in remote areas.
The challenge set by Bill Gates was to come up with a latrine which works without running water, electricity or aseptic tank.It also needed to operate for less than 5 cents.28 designs were displayed at the recent event of the Toilet Fair in Seattle, USA.Among them was one which turned human waste into electricity using microwaves, another which converted human waste into charcoal, and yet another which used urine for flushing.
But the winner was a solar-powered design which generated hydrogen gas and electricity.The team from the California Institute of Technology(CIT)picked up a prize of $ 100,000.
But clearly Bill Gates doesn't feel he's flushing money down the toilet.After the Seattle event he said, "We couldn't be happier with the response we've gotten," Gates has even promised $370 million more to the future toilet project.They hope to field test more prototypes over the next three years.
小題1:Why is Bill Gates paying people to invent new toilets?
A.Because he wants to test people's sense of creativity.
B.Because he wants to improve sanitation for many people.
C.Because he thinks the traditional ones are out of fashion.
D.Because he can't design this kind of things himself.
小題2:Which of the following is NOT a problem with the traditional flush toilet?
A.They waste too much water.B.They might cause diseases.
C.They are not always practical.D.They are too complicated to use.
小題3:The underlined word "latrine" in the third paragraph might have similar meanings to the word "__   " in the text.
A.looB.sanitationC.diarrheaD.prototype
小題4:The team from CIT won the prize because their design        .
A.can change human waste into electricity
B.can turn human waste into charcoal
C.can produce power with solar energy
D.can use urine for flushing
小題5:If people "flush money down the toilet", they are       .
A.showing off their wealthB.a(chǎn)ngry with their working conditions
C.wasting money for nothingD.expressing their great determination

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科目:高中英語 來源:不詳 題型:閱讀理解

Chinese writer Mo Yan has won the 2012 Nobel Prize in Literature, announced the Swedish Academy in Stockholm on Thursday. The win makes Mo Yan the first Chinese citizen to win the Nobel in its 111-year history. Informed of his win today, the author, who was having dinner at home, was “overjoyed and scared”.
Born in 1955 to parents who were farmers, Mo Yan — a pen name for Guan Moye, grew up in Gaomi, Shandong province in eastern China. At the age of 12, he left school to work, first in agriculture, later in a factory. In 1976 he joined the army and during this time began to study literature and writing.
He published his first book in 1981, but found literary success in 1987 with Hong Gaoliang Jiazu, which was successfully filmed in the same year, directed by famous Chinese director Zhang Yimou. In his writing, Mo Yan draws on his youthful experiences and on settings in the province of his birth and his works show the life of Chinese people as well as the country’s unique culture and folk customs. Mo Yan is known as a productive writer. In addition to his novels, he has published many short stories and essays on various topics. Despite his social criticism, he is seen in his homeland as one of the most famous contemporary authors. Dozens of his works have been translated into English, French, Japanese and many other languages.
The awarding ceremony will be held on December 10. The winner will win a medal, a personal diploma and a cash award of about $1 million.
小題1:How did Mo Yan feel when he was told about the news?
A.Excited and proud. B.Worried and cautious.
C.Happy and surprised. D.Uncertain and shocked.
小題2:One of Mo Yan’s characteristics of writing is that he ________.
A.writes about topics he is familiar with
B.focuses on social problems in the country
C.describes his characters in a unique way
D.explains difficult matters in simple words
小題3:What’s the best title for this passage?
A.How Mo Yan Gets Nobel Prize
B.An Introduction to Nobel Prize
C.Mo Yan Wins Nobel Prize in Literature
D.A World Famous Writer, Mo Yan

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