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Fresh out of Barnard College, I was hired as a secretary to the editor
of Coupon Magazine. Tiny circulation, but a real job. So now I had an
income and an apartment in Manhattan—heaven for a young woman from a
small town on Long Island.
Like so many women of my generation, I
went straight from college to secretarial school to learn speedwriting,
despite the fact that I had already co-written a book called New York on
$5 a Day. So I learned the ropes, or at least I tried.
As a former
lefty(左撇子) turned righty, my handwriting was hard to recognize—so bad
that after taking notes, I couldn’t translate it. The magazine was
making advertisements, so in letters to the heads of the company which
wanted to advertise in our magazine, I was told to offer them the
opportunity to place their ads in four colors in our magazine for the
price of $10,000. Unknowingly, the “d” in ads became an “s”, and the
president of one of those big companies was invited to “have his ass
(臀部) in four colors” in our publication.
Guess what? He didn’t like
it, and I was fired, but luck showed her face. The editor was looking
for a copywriter (廣告文字撰稿人) eagerly. I was heading for the door,
depressed, when I heard her call out, “You—Joan! Can you write better
than you can type?” I said, “Yes, of course.” A copywriter was born.
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