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No bread eaten by man is so sweet as ______ earned by his own labour.
A. one B. that C. what D. those
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Jumping out of _______ train running at a speed of 200 kilometers per hour is quite _____ dangerous practice.
A. /; the B. /; a C. a; a D. the; the
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I don’t know how the boss manages to_________ paying such low salaries.
A.get on B. get back C. get away with D. get over
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27.I wonder what will become of my daughter , _____endless, homework .She also bwars other leading loads such as revision and recitation.
A. As well as B With C. Except D. Rather than
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At last, they came to a beautiful island, _____ they enjoyed a good picnic.
A. which B. where C. there D. on it
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35. — Could I use your computer for a few moments, please?
— ______. I’m not using it myself.
A.Come on B.It depends C.Go ahead D.That’s great
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When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有說服力的)description of goods, services and ideas by identified (明確的)sponsors through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (廣告牌).
64. The existence of the privately owned mass media depends financially on___.
A. the government B. their owners’ families
C. advertisements D. the audience
65. What does the underlined word “sponsors” mean in Chinese?
A.廣告商 B.出資者 C.經(jīng)紀(jì)人 D. 經(jīng)理人
66. According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
67. According to the writer’s attitude, what is advertising?
A. Advertising is a means of “keeping your name before the public”.
B. Advertising is “truth well told”, which tells people all the facts about goods.
C. Advertising is persuasive description of goods, services and ideas.
D. Advertising is a way to sell you something completely to catch your attention.
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第Ⅱ卷(共35分)
第四部分:寫作(共兩節(jié),滿分35分)
第一節(jié):短文填詞(共10小題;每小題1分,共10分)
閱讀下面短文,根據(jù)以下提示:1)漢語提示。2)首字母提示,3)語境提示,在每個空格內(nèi)填入一個適當(dāng)?shù)挠⒄Z單詞,并將該詞完整地寫在右邊相對應(yīng)的橫線上。所填單詞要求意義準(zhǔn)確,拼寫正確
The Tiger is one of the most beautiful creatures in nature
and is admired in many A____ cultures such as China and 76.______
India.The Chinese New Year 2010, which falls _____ the 77.______
fourteenth day of_____, is the Year of Tiger.It is the third 78.______
one in the _____ (十二) animal signs.It is a sign of power 79.______
and courage.People b____ in the Tiger Year have a lovely 80.______
character.They enjoy life full of ________(挑戰(zhàn)), like 81.______
meeting interesting people and ______ (滑雪) down steep 82.______
hills.They are urgent and _________(精力旺盛) people 83.______
and always in a hurry to get things d_____ without delay. 84.______
That is _____ they usually choose to operate alone. 85.______
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22.I'd like to offer this job to ____ I believe is responsible for it.
A.whoever B.whom C.no matter whom D.no matter who
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I'm _______ in studying English words. Don't bother me
A. absorbing B. absorbed C. to absorb D. being absorbed
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