The market investigation is indispensable to sales promotion．They are closely related as the lips and teeth, so to speak．What you produce is for sale on the market．It would be impossible to succeed in selling a product without first investigating the market．

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition．Under such circumstances, they will try everything possible to familiarize themselves with the market conditions．In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting （報價）, what features their products have, who are their regular customers, etc．

Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work．The commercial counselor's（顧問） offices of our embassies stationed abroad can help us in making market investigations．Nowadays, our import and export corporations send their trade groups abroad every now and then．One of their purposes is to make market surveys on the spot．

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information．The Chinese Export Commodities（貨物） Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities．Of course , there are some other ways of making market investigations．

1．In making market investigation , one should_________．

A．get enough information concerned                B．a(chǎn)dvertise his products

C．produce high quality goods                          D．none of the above

2．The underlined word “indispensable” in the first paragraph means_________．

A．impossible        B．necessary                C．a(chǎn)dvisable                 D．a(chǎn)vailable

3．Which of the following statements is not true?

A．The relationship between market investigation and sales promotion is just as that of the lips and teeth．

B．It is impossible to succeed in selling a product without market investigation．

C．There are various ways of making market investigation．

D．Production goes before market investigation．

4．All the following are channels to get market information except _________．

A．to have commercial counselor’s office of our embassies stationed abroad

B．to promote the quality of our own products

C．to send trade groups abroad every now and then

D．to have face-to-face talks with foreign businessmen

Animals seem to have the sense to eat when they are hungry and they do not eat more than their bodies need．It has been demonstrated that rats will, when given a choice over a period of time, prefer water with vitamins to water without vitamins even though there is no difference in taste or smell between the two water bottles．When a fragrant（香的） flavor was added to the vitamin-enriched water, the rats did seem to prefer it and kept drinking it ,even after the vitamins were switched to the clear water．In time, however, they broke the habit and went back to where the necessary vitamins were．

In a classic experiment, babies of 6 to 12 months old were placed in a cafeteria（自助） feeding arrangement, with a wide selection of baby food before them．They were given whatever food they pointed to or appeared interested in．We are told that at first they showed some unusual eating patterns, but that over a period of time they managed to select well-balanced diet．

So, in selecting food, rats and babies do seem to know and act on what's best for them．Apparently, there is a kind of “body wisdom”,  which humans soon lose．Most of us do not eat as wisely as we could．Many of our food preferences are culturally determined and influenced by long-established habits．Some people eat fox, dog and blackbirds, while we eat cows and pigs．So what people eat and how much they eat seems to be greatly influenced by what is going on around them．

1．The expression “the habit” （para．1, sentence 4） refers to drinking water which_________．

A．has no smell            B．is tasteless               C．has vitamins            D．is flavored

2．According to the passage ,adults eating habits differ from those of babies because_________．

A．a(chǎn)dults know better than babies what kind of food are good for their health

B．a(chǎn)dults usually cannot resist the temptation of various delicious foods

C．a(chǎn)dults' eating habits are closely related to the social and cultural customs

D．a(chǎn)dults have more choices of food than babies in eating patterns

3．The author implied in the passage that most of us_________．

A．eat a balanced diet

B．choose the food that is of nutrition

C．have the habits influenced by the surroundings

D． like to eat the food with a fragrant flavor．

4．As far as their eating habits are concerned, babies and rats are similar in that_________．

A．both have the wisdom to choose a balanced diet

B．both prefer flavored food and drink

C．both have the same eating patterns

D．both develop a taste for the same kinds of flavors

Years ago, when I started looking for my first job, wise advisers said, “Barbara, be enthusiastic! Enthusiasm will take you further than any amount of experience．” How right they were!

“Nothing great was ever achieved without enthusiasm,” wrote Ralph Waldo Emerson．It is the paste that helps you hang on there when the going gets tough．It is the inner voice that whispers, “I can do it!” when others shout, “No, you can’t!” It took years and years for the early work of Barbara McClintock, a geneticist who won the 1983 Nobel Prize in medicine, to be generally accepted．Yet she didn’t let up on her experiments．Work was such a deep pleasure for her that she never thought of stopping．

We are all born with wide-eyed, enthusiastic wonder and it is this childlike wonder that gives enthusiastic people such youthful air, whatever their age．At 90, cellist（大提琴家） Pablo Casals would start his day by playing Bach．As the music flowed through his fingers, his bent shoulders would straighten and joy would reappear in his eyes．As author and poet Samuel once wrote, “Years make the skin old, but to give up enthusiasm makes the soul old．”

Enthusiastic people also love what they do, regardless of money, title or power．Patricia Mcllrath, retired director of the Missouri Repertory Theater in Kansas City, was once asked where she got her enthusiasm．She replied, “ My father, a lawyer, long ago told me, I never made a penny until I stopped working for money．”

If we cannot do what we love as a fulltime career, we can do it as a hobby．Elizabeth Layton of Wellsville, Kan, was 68 before she began to draw．This activity ended her sadness that had troubled her for at least 30 years, and the quality of her work led one critic to say, “I am persuaded to call Layton a genius．”

We can’t afford to waste tears on “might-have-been”．We need to turn the tears into sweat as we go after “what-can-be”．We need to live each moment whole-heartedly, with all our senses－finding pleasure in the sweet smell of a backyard garden, the simple picture of a six-year-old, and the beauty of a rainbow．

1．The passage mainly shows us__________．

A．enthusiasm is the basic element of everything

B．enthusiasm helps us to succeed to a greater degree

C．enthusiasm makes us experience more life

D．we can do nothing without enthusiasm

2．From the example of the Nobel Prize winner Barbara McClintock, we may find__________．

A．enthusiasm can encourage us in difficult times

B．enthusiastic people always get a deep pleasure from work

C．you can’t make any achievement if you have no enthusiasm

D．enthusiastic people are sure to gain great fame in the end

3．The unlined sentence “ I never made a penny until I stopped working for money．” in Paragraph Four refers to “__________”．

A．I wouldn’t work unless I could make money

B．I believe that my work will be rewarded

C．Working for money is what I love to do

D．Working for money makes no money at all

4．The main idea of the last paragraph is ___________．

A．we should try heart and soul to win what we want

B．enthusiasm can give us pleasure, though we have to sweat

C．we have not enough money to buy what we need

D．enthusiasm with sweat is what we need

If you want to stay young，sit down and have a good think．This is the research finding of a team of Japanese doctors, who say that most of our brains are not getting enough exercise, and as a result，we are ageing unnecessarily soon．

Professor Taijiu Matsuzawa wanted to find out why otherwise healthy farmers in northern Japan appeared to be losing their ability to think and reason at a relatively early age, and how the process of ageing could be slowed down．

With a team of partners at Tokyo National University，he set about studying the brain volumes（體積） of a thousand people of different ages and various jobs．

Computer technology enabled the researchers to get exact measurement of the volume （容量）of the front and side sections of the brain，which relate to intellect（智能）and feelings，and determine the human character．The back section of the brain，which controls functions like eating or breathing，does not connect with age．One can continue living without intellectual or feeling abilities．

Contraction（收縮）of front and side parts — as cells die off — was observed in some subjects in their thirties, but it was still not obvious in some sixty and seventy year olds．

Matsuzawa concluded from his tests that there is a simple cure for the contraction normally connected with age using the brain．

The findings show in general conditions that contraction of the brain begins soon among people in the country than in the town．Those are at least at risk，says Matsuzawa，who are lawyers，followed by university professors and doctors．White collar workers doing regular work in government offices are, however，as likely to have shrink （收縮） as the farm workers，bus drivers and shop assistants．

Matsuzawa’s findings show that thinking can prevent the brain from shrinking．Blood must flow through a circle properly in the head to supply the fresh oxygen the brain cells need．"The best way to keep good blood movement is through using the brain，"he says．" Think hard and engage in conversation．Don’t depend on pocket calculators．"

1．The team of doctors wanted to find out__________．

A．how to make people live longer

B．why certain people age sooner than others

C．how people stay young

D．which people are most intelligent

2．On what are their research findings based？

A．A study of farmers in northern Japan．

B．Tests performed on a thousand old people．

C．The study of brain volumes of different people．

D．The latest development of computer technology．

3．The underlined word "subjects" in paragraph 5 means________．

A．something to be considered

B．branches of knowledge studied

C．persons chosen to be studied in an experiment

D．a(chǎn)ny member of a stage except the great ruler

4．According to the passage，which people seem to age slower than the others？

   A．Lawyers．        B．Clerks．      C．Farmers．         D．Shop assistants．

閱讀下列材料, 從所給的六個選項（A,B,C,D,E和 F）中, 選出符合各小題要求的最佳選項．選項中有一項是多余選項．

       1．Eunice , a biology student, has a particular interest in Korean art．She likes watching Korean soap operas very much ．She wishes to listen to the theme song of the TV drama “Dae Jan Geum （Da Changjin） ”sung by the singer named Lee YoungAh．

       2．George had a strong wish to be a scientist when he was a child．He had many beautiful dreams to do some research work in the sea．But his dreams didn’t come true．Though he now works in a government office, he has not given up his interest yet．

      3．Though Martha comes from the United States, she likes Chinese movies very much ．She is a fan of Hong Kong actors．She has been looking forward to seeing their performances．

       4．Nigel, 24 years old, has a beautiful girl friend．She has just come to China to see him．Nigel decided to see a romantic movie with his girl friend．

       5．Pamela is a nurse．Since she saw David Copperfield’s performance last year, she has been fond of such a kind of art．She wants to watch some wonderful performances and learn something from them ．

A

Beijing audience can view five new South Korean films, all with Chinese subtitles（中文字幕）, until November 19 at the Tuixin Cinema on the Beijing National Library grounds．Two other South Korean films completed their full runs at the Tuinxin Cinema earlier this month．

Address: Tuinxin Cinema , Beijing National Library , 39 Baishiqiao Road, Haidian District ．

Tel: 86415566

“My love, My Bride”

November 15- 9:00, 13:00, 17:30, 19:30

“Because you are a woman”

November 17- 13:00, 18:15

B

Hong Kong pop star- Li Ming will give a personal performance at 7:30 from tomorrow through to November 21 at the Shanghai Gymnasium（體育館） ．This show is to celebrate the opening of the 93 Huangpu Tourism Festival．

Tickets: 60, 90, 120, 180 yuan, available at 66 Jiangning Road．

Address: Shanghai Gymnasium , 1111 Caoxi Road．

Tel: 291189188．

C

The Shanghai Philharmonic Orchestra will put on some excellent Russian choral （合唱隊的）works at 7:15 pm on November 26 and 27 at the Shanghai Concert hall．They will sing Russian folk songs and a Mass under a Russian conductor who is very famous for conducting choirs（唱詩班） and has given a successful choral concert in Beijing．

Tickets: 6,8,10,12 yuan, available at the hall’s ticket office．

Address: 523 Yan’an Road M．Shanghai

Tel: 32275694

D

The Song and Dance Troupe （劇團） of the Republic of Korea will give a Song and Dance show at 7:30 pm tonight at the Shanghai Center Theatre．

Tickets: 10, 20, 30 yuan, available at the hall’s ticket office．

Address: 1376 Nanjing Road W．

Tel: 29798663

E

A magnificent （華麗的） gift for your friends and family ．Don’t waste this opportunity to see eight world’s magic champions perform．

Tickets: RMB 80, 180, 280, 380, 580, 880

Address: Room 227, West Section, 2 nd floor, Southern Gate, Beijing Workers’ Gymnasium

Tel: 8610-64068888

F

The National Maritime（海上的, 海事的）Museum is the largest of its kind in the world, with over two million items in its collections．Twenty galleries display some of the finest sea affairs in historic buildings , which were formerly a school for the sons of seamen．

Tickets: RMB 100

Address: Jianmin Road, Chaoyang District

Tel: 86432790

根據(jù)下列句子及所給單詞的首字母，在答題紙上按題號寫出各單詞正確的完全形式（每空限寫一詞）

1．---“Well, Randy’s not quite ready to make a d____________ yet．”

---“So, in other words, we have to wait, right?”

2．The question is w____________ he’ll come on time or not．

3．He is often here, but s____________ enough, I’ve never met him．

4．He got well-prepared for the job interview for he couldn’t risk l_____________ the good opportunity．

5．There are many things we need to take into c______________ before we buy expensive products．

6．We were all d__________ when we heard you’d passed the exam．

7．Interest rates always d____________ from bank to bank．

8．The book on the shelf was b_____________ my reach．

9．A__________ from being used for meetings, the hall can also be used for weddings and parties．

10．The girl p___________ to be a good dancer if she is well-trained in art school．

此題要求改正所給短文中的錯誤。對標(biāo)有題號的每一行作出判斷：如無錯誤，在該行右邊橫線上畫一個勾；如有錯誤（每行只有一個錯誤），則按下列情況改正：

該行多一個詞：把多余的詞用斜線（\）劃掉，在該行右邊橫線上寫出該詞，并也用斜線劃掉。

該行缺一個詞：在缺詞處加一個漏字符號（^），在該行右邊橫線上寫出該加的詞。

該行錯一個詞：在錯的詞下劃一橫線，在該行右邊橫線上寫出改正后的詞。

注意：原行沒有錯的不要改。

That afternoon we didn’t go out．We didn’t take a walk as we usually do        1__________

We stayed at home because the weather was rain, windy, and cold                  2__________

We sat in the living room．My aunt, Mrs. Reed, had her child around her        3__________

Eliza, Georgiana, and John sat near their mother, that was resting on a couch   4__________

I sat lonely．They didn’t want me near them．                                             5__________

My aunt had never liked me．She let me live with her, but she was always              6__________

Unkind to me．Her children--my cousins--were cruel for me．They didn’t want me

       7__________

in their house．I was a poor orphan, only ten years old．I had friends．Nobody wanted

       8__________

me．I went into the next room．Here there was a bookcase full of interested books．

       9__________

   I chose a book that was full of pictures．I began to read．Read made me forget all my troubles．                                                                                                    10_________

周末兩天的休息對于平時忙于工作學(xué)習(xí)的人們來說是非常寶貴的。每個人都有自己度周末的方式,比如聽音樂，看電影，打籃球等。而我的周末生活也是非常豐富的，比如：1） 和家人朋友在一起；2）和父母去拜訪他們的老朋友；3）去圖書館學(xué)習(xí)或借書以增長知識；4）看展覽以開闊眼界；5）游覽名勝古跡。請根據(jù)以上的內(nèi)容寫一篇短文 。

注意：1）短文必須包括所有內(nèi)容要點，可適當(dāng)發(fā)揮；

2）詞數(shù)：100字左右。

3）參考短語：開闊眼界 broaden one’s vision

Diana first came to the attention of the royal family when she acted as a bridesmaid(伴娘) for her sister Jane’s wedding. It was the first major  1  occasion that Diana attended as a young woman. Many of the royals were surprised at  2  beautiful and mature the once-gawky(粗笨難看的) girl had become. Even the Queen Mother noticed Diana’s beauty, grace and charm. She spoke highly of Diana’s father for the fine  3  he had done in  4  the beauty up.

The Prince visited Diana every day, inviting her to a barbecue, or  5  a long walk in the woods. When Charles went to Switzerland for a ski vacation, Diana missed him  6 . Three days after he was back, he arranged to see Diana at Windsor Castle. Late that evening,  7  showing Diana around the nursery, Prince Charles asked her to marry him.

To his surprise, Diana treated his proposal(求婚) as a joke. But soon she could  8  that Prince Charles was  9 . Although a voice inside her head kept telling her that she would  10  be Queen, she accepted his proposal.           

1．A．family                   B．college                C．social                  D．political

2．A．how                     B．what                   C．such                   D．so

3．A．duty                     B．deed                    C．devotion              D．job

4．A．dressing                B．turning                C．bringing              D．feeding

5．A．to                         B．for                      C．in                       D．over

6．A．gently                   B．horribly               C．terribly                D．deeply

7．A．during                   B．upon                   C．once                   D．while

8．A．see                       B．hear                    C．suppose              D．doubt

10．A．soon                    B．never                  C．surely                 D．likely

閱讀下面短文，按照句子結(jié)構(gòu)的語法性和上下文連貫的要求，在空格處填入一個適當(dāng)?shù)脑~或使用括號中詞語的正確形式填空，并將答案填寫在答題卡標(biāo)號為1—10的相應(yīng)位置上。

One day, about ten years ago, while working at the cash register in the gift shop at my University Museum of Natural History, I saw   1   elderly couple come in with a little girl in a wheelchair. As I looked   2  ( close ) at this girl, I found that she was fixed on her chair. I then realized she had no arms or legs , just a head, a neck and upper body,   3  ( dress ) in a little white skirt. As the couple wheeled her up to me, I turned my head toward the girl. When I took the money from her grandparents, I looked back   4   the girl, who was giving me the most optimistic, largest smile I had ever seen. All of a sudden, her handicap was gone and all I saw was this beautiful girl,   5   smile just melted me   6   almost instantly gave me a completely new sense of   7   life is all about. She took me from a poor, unhappy college student and   8   ( bring ) me into her world; a world of smiles, love and   9   ( warm ). I’m a successful business man now and whenever I think about the troubles of the world, I think about that little girl and the remarkable lesson about life that she taught   10   .