To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the   50  .

Some are the   51   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct   52   about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風(fēng)玻璃) wipers may have better effect than door-hangers. Imagine, how   53   if you hire someone to be a walking ad or launch a T-shirt advertising,   54  , you can print your products on T-shirts of your   55  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more   56  .

More grand ways are as follows: virtual showroom. Build a website to   57   a virtual showroom. Use it when people call to ask   58   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re   59   effective, and in the long run, cheap. Nothing is quite as powerful as a public   60   that seizes the public’s attention. You can invite a band to give a performance.
  61   , you can hire famous models to show it vividly.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t   62   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to promote your   63  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the   64   is based on previous positive experiences.

50.   A. content             B. product                    C. individual          D. style

51.   A. strange              B. common                   C. amusing            D. perfect

52.   A. description        B. decision                   C. discussion          D. permission

53.   A. stupid               B. funny                       C. impressive         D. ridiculous

54.   A. that is              B. first of all                 C. as a result          D. generally speaking

55.   A. customers          B. employers                C. consumers         D. employees

56.   A. expensive          B. valueless                  C. popular             D. meaningless

57.   A. refer to             B. serve as                    C. stand for           D. keep off

58.   A. location            B. business-hours          C. salary                D. details

59. A. unbelievably      B. consequently             C. accidentally              D. occasionally

60.   A. speech                     B. sport                        C. debate               D. performance

61.   A. For example      B. Moreover                 C. However           D. To be exact

62.   A. create               B. change                            C. imagine             D. overuse

63.   A. production        B. friendship                 C. management      D. business

64.   A. information              B. relationship                     C. pronunciation    D. achievement

Nothing can better illustrate the failure of education in this country than the contrast between millions of college graduates finding it hard to get a proper job every year and the lack of workers in the more industrialized regions.

According to news from Dongguan (東莞), one of the __50__ manufacturing centers in the Pearl River Delta (珠江三角洲) region in South China, “over 90 percent” factories have said they are finding __51__ difficult to employ people from the second half of 2009, when the __52__ began picking up and overseas orders restarted pouring in. Running to full capacity seems a dream that the factories had__53__. 

An awkward reality is that only few, __54__, of the new college graduates could really fill the vacancies because the trainings they have received are entirely __55__ from the demands of the jobs. Nor will Chinese cities have enough workforce if they pursue a development model other than export-based manufacturing.

The __56__ for that is simple: The knowledge about management graduates gather is totally out of step with reality, __57__ of them can hardly express themselves in English or compose an email message properly, and __58__ handle even paper work in a law service with the legal knowledge they have.

I __59__ some college teachers, whom I went to college with, that the amount of time an average college student spends on studies today is less than half of what we __60__ in the late 1970s when proper college education was recovered after the “cultural revolution” (1966-76).

“They (the administrations) have enrolled so many students just to __61__ from their parents (tuition and other charges)”, one of the teachers said embarrassedly. “It's a nationwide phenomenon, you know.”

It is hard to believe that a country should not __62__ education so seriously when there are no longer as many young people as before and view its opportunities only in terms of immediate financial gains, which greatly affects the quality of education. __63__, vocational education faces a double threat: frequent ups and downs in the business cycle and that of a flooding of cheap college certificates.

It is __64__ in a country with rapid development in many fields to see little reform and progress in its education system. When colleges are reduced to money-making machines, they cannot help a society create enough workers, thinkers and leaders.

50. A. necessary                   B. key                          C. new                         D. remote

51. A. this                           B. that                         C. it                             D. as

52. A. economy                    B. country                    C. city                          D. industry

53. A. in the near future        B. at present time          C. from time to time      D. in the long past

54. A. and some                   B. but none                   C. if any                       D. because such

55. A. different                    B. same                        C. opposite                   D. similar

56. A. result                         B. method                    C. reason                      D. expectation

57. A. some                         B. most                        C. few                          D. all

58. A. can                            B. must                        C. can’t                        D. mustn’t

59. A. took from                  B. picked out                C. caught sight of          D. learned from

60. A. spent                         B. cost                         C. wasted                            D. detected

61. A. cost money                B. make money             C. create money            D. deal with

62. A. put                                   B. set                           C. make                       D. take

63. A. Although                   B. Besides                    C. However                  D. Therefore

64. A. common                    B. likely                       C. worthwhile               D. surprising

In its latest move to fight online piracy (盜版), the State Administration of Radio, Film and Television (SARFT) has shut down hundreds of BT file-sharing websites,    36   the popular BTChina.net. The name BT is short for BitTorrent, one of the most common   37    methods used in   38   . As a result of     39    , the more people who download the same thing, the   40   the downloads get. BT sharing has been the means of choice for users to trade software , music, movies, and digital books, TV dramas and pirated DVDS and CDs. These BT sites were shut down either for operating without a    41   , or for copyright problems.

The closure of BT sites has    42     millions of young Chinese netizens. Liu Pei, a 27-year-old IT engineer who visits BTChina most nights to get a    43     movie, was upset by the change. “It was so popular and I can’t believe it has   44    from my life overnight,” he told China Daily newspaper. The shutdown might have an immediate   45    on the amount of downloads, but over time it will   46     quickly, according to Hurvitz, a member of the foreign counsel (法律顧問(wèn)) for Kangxin Partners PC.

Netizens are beginning to search for new download   47    . “The problem is, if you shut down the top    48    BitTorrent sites, then people are simply going to go to number three, number four or number five on the list,” Hurvitz said. Whether netizens like it or not, SARFT said the    49     sites will have to solve the “copyright (版權(quán)) problem” if they want to reopen. Copyright should be   50   . If you don’t pay for    51    , investors lose money. Then no one will make movies in the future, experts say.

In the future, some    52    say, the concept of “downloading” will disappear. The Internet’s future is completely “online”, a founder of one software downloading website told Information Times. Eventually, you may not have to bother downloading content to your computer, but just   53   it online, the founder said. But the concept of “copyright” will still be there, inspiring talented people to create    54      things, in which they take pride, and from which they make    55   .

36. A. except  B. beside      C .but     D. including

37. A. upload  B. download   C. reading      D. listening

38. A. England       B. America     C. China  D. India

39. A. sharing B. broadcasting      C. selling D. purchasing

40. A. less      B. worse        C. slower D. faster

41. A. leader   B. monitor      C. license       D. computer

42.A. satisfied B. disappointed      C. excited       D. touched

43.A. sad       B. foreign      C. paid    D. free

44. A. developed    B. destroyed   C. deferred     D. disappeared

45. A. effect       B. affect  C. impression  D. advantage

46. A. rebuild B. recover      C. disappear    D. spread

47. A. ways  B. methods    C. sites    D. experts

48. A. two     B. three        C. four    D. five

49. A. popular B. reopened   C. opened       D. closed

50. A. remembered      B. protected   C. argued       D. discussed

51. A. movies    B. plays   C. songs        D. music

52. A. teachers       B. experts       C. engineers    D. students

53. A. buy      B. sell     C. download   D. enjoy

54. A. strange B. popular      C. new    D. old

55. A. money       B. future C. friends       D. information

With the introduction of family planning policies in the 1970s, most Chinese teenagers have no brothers or sisters．They get to be the beloved（心愛(ài)的）__21__child．But they may not realize that they will have to “__22__” the love as their__23__ones grow old．They will have to__24__lots of old people—their parents, grandparents, their_  25  _parents and grandparents．

China is becoming__26_  country．

According to the United Nations, an aging society refers to one    27   10 percent or more of the population is over 60, or 7 percent or more is over 65. According to   28   from the Ministry of Civil Affairs, by 2008, Chinese over 60 years old made up 12 percent of the nation’s total population. The    29    for those aged 65 or older was 8.3 percent.

In China, people have a belief that “parents raise children; then the children care for the parents as they get old”．But this__30__is under stress as the market economy puts millions of young Chinese on the road__31__better paying jobs．They are leaving their parents__32_．Now many families are looking more to the government than to their__33__for support when they’re old．China has increased its basic social security（基本社會(huì)保險(xiǎn)）plan which is__34__protecting those__35__, including the old, the disabled and others．These programs are now broad, __36_they are still not highly developed．

As more people grow__37__, China will have fewer working people, __38__will slow down economic growth．According to a November 26 report in the Economic Information Daily, an expert said China should __39__its people to have more than one child in the future__40_China should keep its labor population and total population size stable（穩(wěn)定的）．

You’ve just got a new computer and you are delighted with it. It is doing everything you want it to do. But what are you going to do with your old computer?

In the past consumers have often paid high prices for their old computers, but how much do you think these computers are worth now? Few people want to buy a computer which has become out-of-date or has been replaced by a newer mode. Unfortunately, the only thing you can do with a computer which you have had for five or six years is to throw it away with your other garbage.

What do many people do when they try to sell their old computers? Foolishly, they take into account its original cost and then reduce the price according to the age of the computer rather like a second-hand car. They forget that new computers are becoming cheaper every day, making old computers almost worthless. In 1985, for example, a good computer cost over $4,000. Then years later its owner would be lucky to get $ 400.

One well-known computer magazine recently made a list of 10 things to do with an old computer. One suggestion was to give it away to charity or give it as one of the small prizes in a competition. The final suggestion was to keep it in a safe place and hope that it would become a collector’s item in 15 or 20 years — though the article in the magazine admitted that in 15 or 20 years, there may be so many old computers that they will all be worthless.

41. What does the underlined part mean?

A. Fashionable              B. No longer fashionable       C. Second hand      D. Worthless

42. The best way to do with an old computer is ______.

A. to throw it away                                                 B. to evaluate it and sell it    

C. to donate it to the poor                                        D. keep it at home

43. How many ways are mentioned in the passage to do with an old computer?

A. 10                           B. 12                              C. 5                      D. 4

44. The title of the passage could be ______.      

A.Throw Away Your old computer                    

B.How Much Does An Old Computer Cost Now?

C.Your Old Computer

D.Useless Computers

45. What can you infer from the passage?

A. The old computer will be of great value if kept for years

B. People can get much money by selling old computers

C. You can get a used car at a very low price

D. To deal with old computers has bacame a common problem.

Nowadays, a hospital always manages to keep its beds full. This is good on the one hand, and it’s bad on   36   hand.

One day, I went to see a sick friend at the hospital. I first went to the   37   desk, where I could get a permit to visit the patient.

      38   I could ask which room my friend was in, the lady set down my name, age, filled out a form and   39   a bell. I was just about to tell her what I was coming for when two men arrived with a wheelchair,   40   me in it and pushed me down the hall.

“I’m not   41  ,” I shouted. “I’m just looking for a friend.”

“When he comes,” one man said, “we’ll   42   him up to your room.”

In a minute I   43   myself in a small room. In no time they undressed me and covered some other things   44   me. One man said “If you need anything, press the button.”

“I want to get my   45   back.” I begged.

“Oh, you can   46   us,” a voice said, “Even if the   47   happens, we will see that your wife will get everything.” They left and locked the door   48   them.

I was trying to think of how to escape by the door when Dr. Ward came in with several of his   49  .

“Thank God you finally came,” I said.

“It hurts that badly?” he asked.

“No, on the contrary, I am not ill   50  .”

Dr. Ward looked   51  . “If you don’t feel any pain, that means it’s much more   52   than we expected.” Then he turned to his students, “This is the most difficult kind of patient to deal with because he refuses to   53   that he is ill. __54__ he won’t tell us where it hurts, he will never be well again until we find the hurt out for   55   by doing exploratory surgery (手術(shù)探查) .”

36. A. another B. other   C. the other    D. others

37.   A. meeting              B. office          C. information      D. medicine

39.   A. beat             B. rang            C. struck            D. took

40.   A. pushed               B. placed          C. pulled        D. invited

41. A. well     B. sick    C. good   D. healthy

42.   A. command        B. carry           C. send           D. order

43.   A. found               B. realized        C. felt              D. understood

44.   A. on                  B. from            C. up              D. to

45.   A. money       B. friend C. clothes       D. form

46.   A. upset            B. expect           C. wonder       D. believe

47.   A. best        B. hardest         C. worst           D. easiest

48.   A. behind       B. before C. beside D. by

49. A. friends  B. students     C. relatives     D. teachers

50.   A. at all   B. in all   C. after all      D. above all

51.   A. excited          B. worried        C. satisfied          D. surprised

52.   A. interesting            B. comfortable          C. serious          D. pleasant

53.   A. add         B. settle C. concern        D. recognize

54. A. Before       B. Since  C. When  D. As soon as

55. A. himself B. themselves  C. yourselves  D. ourselves

Shakespeare’s Birthplace and Exhibition of Shakespeare’s Word

Welcome to the world-famous house where William Shakespeare was born in 1564 and where he grew up .The property(房產(chǎn))remained in the ownership of Shakespeare’s family until 1806.The House has welcomed visitors traveling from all over the world, for over 250 years.

◆ Enter through the Visitors’ Centre and see the highlypraised exhibition Shakespeare’s Word, a lively and full introduction to the life and work of Shakespeare.

◆ Stand in the rooms where Shakespeare grew up.

◆Discover examples of furniture and needle work from Shakespeare’s period.

◆Enjoy the traditional(傳統(tǒng)的)English garden, planted with trees and flowers mentioned in poet’s works.

■ The Birthplace is within easy walking distance of all the car parks shown on the map ; nearest is Windsor Street(3 minutes’ walk).

●The House may present difficulties but the Visitors’ Centre ,its exhibition ,and the garden are accessible (可進(jìn)入的)to wheelchair users.

★ The Shakespeare Coffee House(opposite the Birthplace) .

64．How much is the admission for a family of two grown-ups and two children？

A．￡9.80．       B．￡12.00．        C．￡14.20．        D．￡16.40．

65．Where is the nearest parking place to Shakespeare’s Birthplace？

    A．Behind the exhibition hall．            B．Opposite the Visiturs’Centre．

    C．At Windsor Street．                   D．Near the Coffee House．

66．A wheelchair user may need help to enter _________．

A．the House       B．the garden      C．the Visitors’Centne    D．the exhibition hall

Eight Days from just $ 299

Departs May-October 2005          

Includes:

Return flights from 8 UK airports to Naples

Return airport to hotel transport

Seven nights’ accommodations at the 3# Hotel Nice

The services of guides

Government taxes

    Join us for a wonderful holiday in one of Europe’s most wonderful corners. Long a favorite with holidaymakers---indeed the ancient Romans called the area “happy land” --- this simply attractive coastline of colorful towns, splendid views and the warm Mediterranean Sea is a perfect choice for a truly memorable holiday!

    Choose between the peaceful traditional village of Sant’ Agata, set on a hillside six miles from Sorrento, or the more lively and well-known international resort(旅游勝地) town of Sorrento, with wonderful views over the Bay of Naples.

    Breathtaking scenery(景色) and famous sights everywhere. From the legendary Isle of Capri to the haunting ruins of Pompei, and from the unforgettable “Amalfi Drive” to the delightful resorts of Positano, Sorrento and Ravello, the area is a feast(盛宴) for the eyes! Should you choose to join us, we know that you will not be disappointed!

     With a choice of hotels, and optional excursions(可選擇的路線) including Capri, Pompei and the “Amalfi Drive”, this is a truly unmissable holiday.

     Price based on two tourists sharing a twin/double room at the Hotel Nice.

Like to know more? Then telephone Newmarket Air Holidays Ltd on: 0845-226-7766  (All calls charged at local rates)

67. All the following are included in the price $299 EXCEPT _______________.

  A. transport between the airport and the hotel

  B. telephone calls made by tourists

  C. the services of guides to tourists                           

  D. double rooms for every two tourists

68. What is the purpose of the passage?

  A. To invite people to take a breath in the Bay of Naples.

  B. To advise people to telephone Newmarket Air Holidays Ltd.

  C. To persuade people to tour in the area of the Mediterranean Sea.

  D. To attract people to go to Sant’ Agata or Sorrento for sightseeing(觀光).

69. The underlined part “the area is a feast for the eyes” in the passage means _______.

  A. the area is pleasing to the eye

  B. the area is really unforgettable

  C. the area catches the tourist’s eye

  D. the area is crowded with tourists

70. After reading the ad, one will probably join in the tour because _________________.

  A. the sights are attractive and the tour starts in May or October

  B. the price is low for those intending to stay at the 3# Hotel Nice

  C. the price offered is reasonable(合理) and the sights are beautiful

  D. good services are offered to those intending to stay in double rooms

D

By the time a student starts to apply (申請(qǐng)) for a US university, much of his or her record, including grades and after-school activities, has been set in stone. For this reason, the student must in his or her first year of high school start getting ready for college. He or she also has to decide on the non-academic (非學(xué)業(yè)的) tasks, which are important to improve the student’s chances of getting in.
1. After-school activities
   When it comes to high school activities, quality is better than quantity (數(shù)量). Admissions (錄取) officers do not want to see a student who has joined dozens of organizations (組織) for a short period of time.
   Many students try to do this towards the end of their high school. But schools want to see a student who has been with one organization for all or most of high school. A student who can do this shows maturity (成熟). It is the quality that admissions officers look for as it is one of the markers of future success.
2. Leadership
    Schools want to see a student who has taken on a leadership role in an organization. A student can show leadership by taking on any role that needs extra commitment (奉獻(xiàn)) and responsibility.
    If you do not have a great title (頭銜) such as president, be sure to explain any leadership roles you have taken. This kind of involvement (參與) in school activities shows you are the responsible person that admissions officers look for.
3. Consistency (一致性)
   Admissions officers like an application (申請(qǐng)) to be consistent. For example if there is a high school activity you particularly (特別地) love, it would help if that activity matches your future academic and career interest.
Of course not everything needs to be consistent. Otherwise (否則) the student would be narrow and this is not what schools are looking for. However, you cannot have different parts of your application saying conflicting (矛盾的) things.

67. Who was the article written for?

A. US college students hoping to study in China.  

B. Chinese college students hoping to study in the US.

C. Third year high school students hoping to study in the US.

D. Teenagers hoping to study in the US.

68. The underlined phrase "set in stone" in Paragraph 1 probably means ______.

A. made clear                                        B. something unchangeable   

C. become obvious                          D. at the right level(水平)

69. The author’s suggestion is to ______.

A. try as many different organizations as possible

B. start planning for college at the beginning of high school

C. make everything in an application consistent

D. put non-academic tasks before academic tasks

70. According to the article, which of the following statements is TRUE?

A. Students should choose after-school activities they have great interest in.

B. It’s already too late for first year students to apply for a US university.

C. It is necessary for a student to be a president if he/she is to apply for a US university.

D. Students should concentrate on just one activity in high school.

Events

Long March exhibit

The Shanghai History Museum is putting on an exhibition to mark the 60th anniversary of the Long March. On show are more than 220 photos and 40 items that explain with pictures how the communist Red Army drew back from its besieged (被圍困的) bases in Jiangxi Province and fought its way to northern Shanxi province in the mid-1930s. Explanations are all in Chinese. The show will end on November 20.

Time:            10:00 am—4:00 pm.

Address:               1286 Hongqiao Road

Admission:    8 yuan for Chinese/ 15 yuan for foreigners

Thai elephants

Eight elephants from Thailand are entertaining visitors at Changfeng Park by riding bikes, playing basketball, balancing on a beam, dancing and blowing a mouth-organ. People are encouraged to have a tug-of-war (拔河比賽) with the animals or lie on the ground and have the elephants walk over them. The elephants give three shows a day at 9:30 am, 3:30 pm and 8:00 pm and there is an additional show at 1:30 pm at weekends. The show will end on November 15.

Address:               189 Daduhe Road

Admission:    30-40 yuan

Dancing dolphins

Dolphins jumping from the water to touch a ball, swaying their bodies to music, kissing people and solving math by tapping their tails have made the dolphinarium in Peace Park an attraction for children. Seals and sea lions also perform.

Hours:            10:30 am, 4:00 pm, and 7:30 pm

Admission:    20 yuan for adults and 10 yuan for children.

63. If you go to visit the Long March exhibit with an Australian, how much will you pay altogether for the admission?

A. 16 yuan     B. 23 yuan     C. 30 yuan    D. 20 yuan

64. At the exhibition, you will see ________.

A. many articles written by famous writers   B. many things left by the Red Army

C. books on the Long March        D. many photos and pictures about the Long Match.

65. Which of the following is NOT done by the Thai elephants?

A. Riding bicycles.         B. Blowing a mouth-organ

C. Doing math             D. Having a tug-of-war with people.