No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.
Let’s take a man we’ll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn’t make the bricks for his house，cut his trees into boards，make the plows(犁)，or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.
How did Mr.Plowright let people know what he was doing？Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.
A medium，in advertising talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people’s attention.
A crier，in the historical sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today’s world.
【小題1】What probably led to the start of advertising?

A．The discovery of iron.

B．The specialization of labor.

C．The appearance of new jobs.

D．The development of farming techniques.

【小題2】To advertise his plows，Mr.Plowright ________.

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

【小題3】The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to ________.

A．explain the origin of advertising

B．predict the future of advertising

C．expose problems in advertising

D．provide suggestions for advertising

【小題4】In ancient Egypt，a crier was probably someone who ________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

【小題5】The last two paragraphs are mainly about ________.

A．the history of advertising

B．the benefits of advertising

C．the early forms of advertising

D．the basic design of advertising

An old problem is getting new attention in the United States—bullying．Recent cases included the tragic case of a fifteen-year-old girl whose family moved from Ireland．She hanged herself in Massachusetts in January following months of bullying．Her parents criticized her school for failing to protect her．Officials have brought criminal charges against several teenagers．
Judy Kaczynski is president of an anti-bullying group called Bully Police USA．Her daughter Tina was the victim of severe bullying starting in middle school in the state of Minnesota．She said, "Our daughter was a very outgoing child．She was a bubbly personality, very involved in all kinds of things, had lots of friends．And over a period of time her grades fell completely．She started having health issues．She couldn't sleep．She wasn't eating．She had terrible stomach pains．She started clenching her jaw and grinding her teeth at night．She didn't want to go to school．"
Bullying is defined as negative behavior repeated over time against the same person． It can involve physical violence．Or it can be verbal — for example, insults or threats．Spreading lies about someone or excluding a person from a group is known as social or relational bullying．
And now there is cyberbullying, which uses the Internet, e-mail or text messages．It has easy appeal for the bully because it does not involve face-to-face contact and it can be done at any time．
The first serious research studies into bullying were done in Norway in the late 1970s．The latest government study in the United States was released last year．It found that about one-third of students age twelve to eighteen were bullied at school．
Susan Sweater is a psychologist at the University of Nebraska-Lincoln and co-director of the Bullying Research Network．She says schools should treat bullying as a mental health problem to get bullies and victims the help they need．She says bullying is connected to depression, anxiety and anti-social behavior, and bullies are often victims themselves．
【小題1】From the case of Tina, we can know that           ．

A．bullying is rare	B．victims suffered a lot
C．schools are to blame	D．personalities are related

【小題2】Which of the following is NOT bullying?

A．To beat someone repeatedly．

B．To call someone names．

C．To isolate someone from friends．

D．To refuse to help someone in need．

【小題3】Why is cyberbullying appealing to the bully?

A．Because it can involve more people．

B．Because it can create worse effects．

C．Because it is more convenient．

D．Because it can avoid cheating．

【小題4】According to Susan Sweater,          ．

A．bullies are anti-social

B．bullies should give victims help

C．students are not equally treated

D．bullies themselves also need help

【小題5】Which of the following can be the best title of the text?

A．Bullying—Old Irish Girl Committed Suicide

B．15-Year-Old Irish Girl Committed Suicide

C．Cyberbullying-Taking Off in Schools

D．How to Find Bullying among Teens

Whether you’re eating at a fancy restaurant or dining in someone’s home, proper table manners are likely to help you make a good impression. According to a US expert, Emily Post, “All rules of table manners are made to avoid ugliness.”
While Henry Hitchings of the Los Angeles Times admits that good manners can reduce social conflict, he points out that mostly their purpose is protective – they turn our natural warrior-like selves into more elegant ones.
So where did table manners come from?
In medieval England, a writer named Petrus Alfonsi took the lead to urge people not to speak with their mouths full. And King David I of Scotland also proposed that any of his people who learned to eat more neatly be given a tax deduction (減除).
Disappointingly, that idea never caught on. It was during the Renaissance, when there were real technical developments, opinions of correct behavior changed for good. “None of these was more significant than the introduction of the table fork,” wrote Hitchings. “Gradually, as forks became popular, they brought the new way of eating, making it possible, for instance, to consume berries without making one’s fingers dirty.”
Forks were introduced to Britain in 1608 and 25 years later, the first table fork reached America. Yet while most of the essentials (基本要素) are the same on both sides of the Atlantic, there are a few clear differences between what’s normal in the US and what holds true in the UK. For example, in the US, when food needs cutting with a knife, people generally cut a bite, then lay aside the knife and switch the fork to their right hand. Then they pick up one bite at a time. By contrast, Britons keep the fork in the left hand and don’t lay the knife down.
Though globalization has developed a new, simpler international standard of table manners, some people still stick with the American cut-and-switch method.The Los Angeles Times noted, “They are hanging on to a form of behavior that favors manners above efficiency.”
【小題1】What does the story mainly talk about?

A．The importance of proper table manners .

B．The development of table manners in Western countries.

C．Some unwritten rules of table manners in the US and UK.

D．Differences between American and British table manners.

【小題2】 The underlined phrase “caught on” in the passage probably means ______.

A．worked in practice	B．became popular
C．drew attention	D．had a positive effect

【小題3】Which of the following events influenced people’s table manners most according to the article?

A．The introduction of forks.

B．The tax deduction policy.

C．The rise of the Renaissance.

D．Petrus Alfonsi’s efforts in promoting table manners.

【小題4】What can we conclude from the article?

A．British and American table manners are completely different from each other.

B．American people pay more attention to their table manners than British people do.

C．With globalization, the American cut-and-switch method has been abandoned in the US.

D．British people’s way of using a knife and fork may be more efficient than American people’s.

“When I grow up, I want to be...”
Almost all of us have thought about, or been asked to think about, our future careers. Our answers may differ greatly. Even now your aspirations may have changed from when you were in primary school.
However, it seems career options aren’t only based on personal taste. In a survey carried out by Teens, doctors, lawyers, and bankers were some of most popular careers that people said they hoped to follow. This is in line with a similar survey carried out in the UK in May 2011 by job website monster. Co.uk, in which medicine was the top choice among UK teenagers aged between 13 and 17.
Medicine and law are two of the oldest and best known professions. Their prestige (威望) may come from the fact that doctors and lawyers are some of the most esteemed members of society, and they make good money. Joining these high-profile professions is often seen as a sign of upward social mobility.
It is equally unsurprising that banking is now one of the most common career choices. Youngsters worldwide think of banking and see the money rolling in. Wealth is increasingly becoming one of the most important indicators of a successful career. British young men list the UK tycoon Alan Sugar, Microsoft founder Bill Gates and Facebook chief Mark Zuckerberg as their top role models “for their wealth”. Just as Chinese teenagers see being a banker as a good and fun pathway to “wealth”.
However, not every child has the makings of doctor, lawyer, or banker. They are those who see fulfillment and happiness in other areas, and many teenagers dare to ink more individuality into their career options. As the Teens’ survey discovered, a variety of unconventional jobs---coffee shop owner, gourmet(美食家)，waiter at a fast food restaurant---are among teenagers’ career choices. They can be equally interesting and rewarding jobs.
With every choice comes responsibility and challenge, and all career paths require specific education and training, you have to learn to balance optimism and confidence with being realistic about your particular talents and skills.
【小題1】What is the passage mainly about?

A．Choosing a good job is very important.

B．Careers in teenagers’ mind.

C．Teenagers in the UK like doctors.

D．The choice of career needs challenge.

【小題2】What is the top career choice among UK teenagers aged between 13 and 17 according to
the article?

A．Bank

B．Law

C．Medicine

D．Education

【小題3】According to the article, all of the following are the benefits of being a doctor except_____.

A．respect from others	B．upward social mobility
C．high pay	D．the oldest profession

【小題4】What do youngsters think is increasingly becoming one of the most important indicators of
a successful career?

A．Prestige

B．Fulfillment

C．Happiness

D．Wealth

【小題5】What can we learn from the last paragraph?

A．According to your particular talents and skills, you can choose your favorite career.

B．Specific education and training can help get a good job.

C．Whatever career you choose, you should balance optimism and confidence with being realistic about your particular talents and skills.

D．Responsibility is the most important when you choose a good job.

I prefer Lynne Truss’s phraseology: I am a grammar “sticker”. And, like Truss – author of Eats, shoots & Leaves – I have a “zero tolerance” approach to grammar mistakes that make people look stupid.
Now, Truss and I disagree on what it means to have “zero tolerance”. She thinks that people who mix up basic grammar “deserve to be struck by lightning, hacked (砍) up on the spot and buried in an unmarked grave”, while I just think they deserve to be passed over for a job – even if they are otherwise qualified for the position.
Everyone who applies for a position at either of my companies, iFixit or Dozuki, takes a compulsory grammar test. If job hopefuls can’t distinguish between “to” and “too”, their applications go into the bin.
Of course, we write for a living. iFixit.com is the world’s largest online repair manual (指南), and Dozuki helps companies write their own technical documentation, like paperless work instructions and step-by-step user manuals. So, it makes sense that we’ve made a strong strike against grammar errors.
But grammar is relevant for all companies. Yes, language is constantly changing, but that doesn’t make grammar unimportant. Good grammar is credibility, especially on the Internet. And, for better or worse, people judge you if you can’t tell the difference between “their” “there” and “they’re”.
Good grammar makes good business sense – and not just when it comes to hiring writers. Writing isn’t in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers.
Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing – like stocking shelves or labeling parts. It is the same with programmers. Applicants who don’t think writing is important are likely to think lots of other things also aren’t important.
【小題1】The author agrees with Lynne Truss in that ________.

A．grammar mistakes can’t be tolerated

B．books on grammar make people stupid

C．people need to learn basic grammar

D．grammar mistakes are absolutely unavoidable

【小題2】What’s the author’s “zero tolerance” approach to these job seekers who mix up basic grammar?

A．They should be left out for a job.

B．They have to correct their mistakes.

C．They aren’t qualified for their jobs.

D．They must be severely punished.

【小題3】Which of the following is TRUE of iFixit and Dozuki?

A．Only one of them has a compulsory grammar test.

B．They are companies where one learns grammar.

C．Grammar is quite important for their existence.

D．They depend on grammar correction for a living.

【小題4】What can we learn from the text?

A．Companies giving grammar tests may have no good business sense.

B．Grammar becomes unimportant as language is constantly changing.

C．A “zero tolerance” approach to grammar errors might seem a little unfair.

D．People who pay attention to writing may pay attention to other things.

Men are spending more and more time in the kitchen encouraged by celebrity (名人) chefs like Gordon Ramsay and Jamie Oliver, according to a report from Oxford University.
The effect of the celebrity role models, who have given cooking a more manly picture, has combined with a more general drive towards sexual equality and men now spend more than twice the amount of time preparing meals than they did in 1961.
According to the research by Prof. Jonatahn Gershuny, who runs the Centre for Time Research at Oxford, men now spend more than half an hour a day cooking, up from just 12 minutes a day in 1961.
Prof. Gershuny said, “The man in the kitchen is part of a much wider social trend. There has been 40 years of sexual equality, but there is another 40 years probably to come.”
Women, who a generation ago spent nearly two hours a day cooking, now spend just one hour and seven minutes—a great fall, but they still spend far more time in the kitchen than men.
Some experts have named these men in aprons as “Gastrosexuals (men using cooking skills to impress friends)”, who have been inspired to pick up a kitchen knife by the success of Ramsay, Oliver as well as other male celebrity chefs such as Hugh Fearnley-Whittingstall, Marco Pierre White and Keith Floyd.
“I was married in 1974. When my father came to visit me a few weeks later, I was wearing an apron when I opened the door. He laughed,” said Prof. Gershuny. “That would never happen now.”
Two-thirds of adults say that they come together to share at least three times a week, even if it is not necessarily around a kitchen or dining room table. Prof. Gershuny pointed out that the family meal was now rarely eaten by all of its members around a table—with many “family meals” in fact taken on the sofa in the sitting room, and shared by family members. “The family meal has changed a lot, and few of us eat—as I did when I was a child—at least two meals a day together as a family. But it has survived in a different format.” 
【小題1】What is one reason behind the trend that men spend more time cooking than before?

A．The improvement of cooks’ status.

B．The influence of popular female chefs.

C．The change of female’s view on cooking.

D．The development of sexual equality campaign.

【小題2】What does the author think about the time men and women spend on cooking?

A．Men spend more time cooking than women nowadays.

B．Women spend much less time on cooking than before.

C．It will take 40 years before men spend more time at the stove than women.

D．There is a sharp decline in the time men spend on cooking compared with 1961.

【小題3】How did Prof. Gershuny see the family meal according to the passage?

A．It has become a thing of the past.

B．It is very different from what it used to be.

C．It shouldn’t be advocated in modern times.

D．It is beneficial to the stability of the family.

【小題4】Which is the best title for the passage?

A．The Changes of Family Meals

B．Equality between Men and Women

C．Cooking into a New Trend for Men

D．Cooking—a Thing of the Past for Women

MANY of us enjoy doing it: you turn on the camera on your mobile phone and hold it at a high angle (角度), making your eyes look bigger and your cheekbones more marked out. You turn to your best side and click.
There it is – your selfie.
Over the past year, “selfie” has become a well-known term across the globe. This August the Oxford dictionary added the word to their online dictionary and defined it as: “A photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a social media website.”
Today it’s not difficult to find social networking pages full of photos people have taken of themselves and their friends. And selfie culture has become especially related to young people. As many as 91 percent of teenagers have posted photos of themselves online, according to a recent survey by the US Pew Research Center.
So what are the reasons for the rise of selfie culture?
“The cult (狂熱) of the selfie celebrates regular people,” Pamela Rutledge, a professor at the Massachusetts School of Professional Psychology, told Vogue magazine. “There are many more photographs available now of real people than models.”
Posting selfies also allows you to control your image online. “I like having the power to choose how I look, even if I’m making a funny face,” Samantha Barks, 19, a high school student in the US, told Vogue.
In addition to self-expression and documentation (記錄), selfies “allow for an close friendship for long-distance friends, because you can see each other’s faces every day”, wrote Casey Miller at The Huffington Post.
But US psychologist Jill Weber is concerned that selfies might lead to social problems. “There’s a danger that your self-esteem (自尊心) may start to be tied to the comments and ‘likes’ you get when you post a selfie, and they aren’t based on who you are – they’re based on what you look like,” Weber told Vogue. “When you get nothing or a negative response, your confidence can plummet.”
【小題1】The first paragraph is intended to _________.

A．explain why selfie is popular	B．describe how to make selfie
C．show the importance of selfie	D．introduce the topic of selfie

【小題2】How many reasons for the rise of selfie culture are mentioned in the passage?

A．Two

B．Three

C．Four

D．Five

【小題3】What is Jill Weber’s opinion about selfies?

A．Comments on selfie are based on who you are.

B．Selfies have more disadvantages than advantages.

C．Others’ response to selfies might affect one’s self-esteem.

D．Selfies shouldn’t be encouraged for they lead to social problems.

【小題4】The underlined word “plummet” in the last paragraph is closest in meaning to __________.

A．go down

B．calm down

C．pick up

D．build up

One period of our lives when better results are demanded of us is, strangely enough, childhood． Despite being young we are expected to achieve good grades, stay out of trouble, make friends at school, do well on tests, perform chores at home and so on． It’s not easy．
The good news is that being likeable can help a child perform better． Likeable children enjoy many advantages, including the ability to cope（對付） more easily with stresses of growing up．
In her book Understanding Child Stress, Dr． Carolyn Leonard states that children who are likeable and optimistic are able to gain support from others． This leads to focus and resilience, the ability to recover from or adjust early to life stress; a child who has adequate emotional armor can continue down the path to success． Much research shows that resilience has enabled children to succeed in school, avoid drug abuse, and develop a healthy self-awareness．
Why does a likeable child more easily handle stress and do better in his or her life? Because likeability helps create what’s known as a positive feedback loop（回饋圈）． The positive feelings you want to see in other people are returned to you, creating constant encouragement and motivation to deal with the daily stress of life．
This feedback loop continues into adulthood． To return once again to the example of teaching, learning becomes easier with a likeable personality． Michael Delucchi of the University of Hawaii reviewed dozens of studies to determine if likeable teachers received good ratings because of their likeability or because they in fact taught well． Delucchi found that “Students who perceive（察覺） a teacher as likeable, in contrast to（比照） those who do not, may be more attentive to the information that the teacher delivers and they’ll work harder on assignments, and they will learn more．”
You may have noticed this pattern in your own life when you try to give some advice． The more positive your relationship with that person, the more he or she seems to listen, and the more you feel certain that that person has heard you and intends to act on your words．
【小題1】The writer implies in the first paragraph that __________．

A．children are expected much than we usually think

B．life is not easy for every one of us

C．better education results in smarter children

D．to be a likable child is almost impossible

【小題2】According to Dr． Leonard, likeable children __________．

A．can cope more easily with stress independently

B．know how to avoid trouble and unpleasant events

C．a(chǎn)re always optimistic and ready to help those in need

D．can achieve more and understand themselves better

【小題3】The term “emotional armor” in paragraph 3 means __________．

A．mental support from friends	B．mental support from adults
C．failures in life	D．a(chǎn)bility to handle life stress

【小題4】The main purpose of the studies done by Michael Delucchi is to find __________．

A．if a likeable teacher has a positive personality

B．if a likeable teacher draws more attention

C．how a teacher’s likeability gains popularity

D．how a likeable teacher’s teaching style is formed

【小題5】The passage aims at proving that __________．

A．likeable people do better in life generally

B．likeable people do better in their childhood

C．social creatures enjoy more advantages

D．likeable people give better advice

It’s really true what people say about English politeness: it’s everywhere. When squeezing  past someone in a narrow passage, people say “sorry”. When getting off a bus, English passengers say “thank you” rather than the driver. In Germany, people would never dream of doing these things. After all, squeezing past others is sometimes unavoidable, and the bus driver is only doing his job. I used to think the same way, without questioning it, until I started traveling to the British Isles, and here are some more polite ways of interacting  with people in UK.
People thank each other everywhere in England, all the time. When people buy something in a shop, customer and shop assistant in most cases thank each other twice or more. In Germany, it would be exceptional to hear more than one thank you in such a conversation. British students thank their lecturers when leaving the room. English employers thank their employees for doing their jobs, as opposite to Germans, who would normally think that paying their workers money is already enough.
Another thing I observed during my stay was that English people rarely criticize others. Even when I was working and mistakes were pointed out to me, my employers emphasized several times but none of their explanations were intended as criticism. It has been my impression that by avoiding criticism, English people are making an effort to make others feel comfortable. This also is showed in other ways. British men still open doors for women, and British men are more likely to treat women to a meal than German men. However, I do need to point out here that this applies to English men a bit more than it would to Scottish men! Yes, the latter are a bit tightfisted.
【小題1】What is the author’s attitude towards English politeness?

A．He thinks it is unnecessary.	B．He thinks little of it.
C．He appreciates it very much.	D．He thinks it goes too far.

【小題2】What can be inferred from the passage?

A．German men never treat a woman to dinner.

B．The author think it’s unnecessary to say “thank you” to the bus driver.

C．In Germany, employers often say “thank you” to employees for their job.

D．Germans think it is unnecessary to thank workers because payment is enough.

【小題3】We can learn from the last paragraph that Scottish men ______.

A．like to fight with each other

B．treat women in a polite way

C．a(chǎn)re as generous as English men

D．a(chǎn)re unwilling to spend money for women

【小題4】The author develops the text through the method of ______.

A．making comparisons

B．telling stories

C．giving reasons

D．giving examples

Millions of girls grow up with the hope of becoming a famous singer. Some even win local talent competitions as children, but only a few such early successes and dreams turn into reality. Jessica Andrews is one of the few whose dreams have come true.
Andrews, first taste of success came at the age of 10. She won a talent competition in her home town of Huntingdon, Tennessee, singing I Will Always Love You, originally sung by Whitney Houston. Houston's version of the song appeared on The Bodyguard sound track, which happened to be the first album Andrews ever bought.
Within two years, talk of Andrews had spread to Nashville and caught the attention of producer Byron Gallimore, whose credits include work with Tim McGraw, Faith Hill, and Jo Dee Messina. With Gallimore signed on to produce, Andrews soon had a recording contract (合同)with Dream Works' Nashville label.
Andrews' professional career was launched with 1999's Heart Shaped World, recorded when she was 14 years old. The album included the country hit I Will Be There For You, which also appeared on The Prince Of Egypt. She followed up the release of the album by touring as a support act for such country superstars as Faith Hill and Trisha Yearwood.
With the release of 2001's Who I Am, Andrews became a star in her own right. The album was certified (證明）gold for sales of 500,000 copies. Andrews returned in April 2003 with Now, an album that she promised would show a new side of the young artist. "This album has a very different feeling for me," she said. "It's a lot more personal and there's a confidence that wasn't quite there on the first two. I feel especially connected to this group of songs."
【小題1】 What's the meaning of the underlined word “l(fā)aunched" in the fourth paragraph?

A．Aimed.

B．Sent.

C．Started.

D．Set.

【小題2】 Which of the following statements is WRONG according to the passage?

A．The Bodyguard was the first album Andrews ever bought.

B．After Andrews sang Who I Am, she became a star in her own right.

C．I Will Always Love You was originally sung by Whitney Houston.

D．Now expresses a new feeling of Andrews.

【小題3】Which of the following may NOT be Andrews' album?

A．Now.	B．Heart Shaped World.
C．The Prince of Egypt.	D．Who I Am

【小題4】 Which of the following is the best title of the passage?

A．Jessica Andrews' Life	B．Jessica Andrews' Dream
C．Jessica Andrews' Songs	D．Jessica Andrews' Success as a Singer