題目列表(包括答案和解析)
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影響的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
Lorenzo Bertolla is __________．
A．a(chǎn) very popular male singer B．a(chǎn)n advertising agency
C．a(chǎn) clothing company in Rome D．the brand name of a sweater
Which of the following can be inferred from the passage?
A．The two girls are in fact employed by the Lorenzo Bertolla Company.
B．The MTV generation tend to be more easily influenced by ads.
C．Traditional advertising is becoming less effective because it's too direct.
D．Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
Spring is just around the corner and it’s a time to get outside and enjoy the great outdoors. Here is a selection of festivals around the country that are a great excuse to get back in the spring sunshine.
Dana Point, California
March 7 to 8 and 14 to 15,2010
Each year, over two sunny weekends in March the town of Dana Point, California celebrates the return of migratory California Gray whales to this part of the Pacific Ocean. Festivities include whale-watching, an arts festival and educational hands-on activities for the entire family. Prices start at $ 29 per adult and $ 19 for children. For more information, visit www.dpfestivalofwhales.com.
Chandler, Arizona
March 13 to 15, 2010
Chandler is the center of Ostrich(舵鳥) ranching in the U.S. You can see jockeys ride these feathered around the ostrich track at Tubleweed Park. General admission is $9 for adults, $8 for seniors, $7 for children aged five to 12 and kids four and under are free. For more information visit www.ostrichfestival.com.
Charleston, South Carolina
March 19 to April 18, 2010
The Historic Charleston Foundation gives curious travelers the opportunity to explore gardens of some of the finest private residences in America. Each three hour tour (afternoons from 2 to 5pm and evenings from 6 to 9 pm) lets you visit eight to ten properties dating from the American colonial period. Prices range from $25 to $45. For more information, visit www.historiccharleston.org.
Holland, Michigan
May 1 to 9, 2010
You don’t need to travel to the Netherlands this spring to see and smell some of the world’s finest tulips(郁金香). The town of Holland is home to millions of colorful bulbs. The 81st annual Tulip Time Festival, one of the largest flower festivals in America will kick off with fireworks on May 1. Admission fee ranges from $6 for the children’s area to $38 for theatre tickets. Tickets and more information are available at www.tuliptime.com.
1. A couple with their 4-year-old son will go whale-watching, they have to pay .
A. $77 B. $ 58 C. $ 38 D. $ 48
2. The underlined word “jockeys” in the second ad is closest in meaning to .
A. judges B. riders C. children D. travelers
3. If you want to learn about the history of American colonial period, you can visit .
A. Tulip Time B. Houses and Gardens
C. Dana Point of the whales D. Chandler Ostrich
4. It can be concluded that .
A. All the festivals are held in March.
B. All the Festivals are concerned with animals
C. All the Festivals are held in the U.S.A.
D. All the Festivals surely interest children.
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweatersk.&s~5*u
C. Ways of Advertising D. Undercover Marketing
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影響的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
2.Lorenzo Bertolla is __________．
A．a(chǎn) very popular male singer B．a(chǎn)n advertising agency
C．a(chǎn) clothing company in Rome D．the brand name of a sweater
3.Which of the following can be inferred from the passage?
A．The two girls are in fact employed by the Lorenzo Bertolla Company.
B．The MTV generation tend to be more easily influenced by ads.
C．Traditional advertising is becoming less effective because it's too direct.
D．Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing
百度致信 - 練習(xí)冊(cè)列表 - 試題列表
湖北省互聯(lián)網(wǎng)違法和不良信息舉報(bào)平臺(tái) | 網(wǎng)上有害信息舉報(bào)專區(qū) | 電信詐騙舉報(bào)專區(qū) | 涉歷史虛無(wú)主義有害信息舉報(bào)專區(qū) | 涉企侵權(quán)舉報(bào)專區(qū)
違法和不良信息舉報(bào)電話：027-86699610 舉報(bào)郵箱：58377363@163.com