This is _______ interesting book and ______ book is John’s book.

A.an, a       B.a, the      C.an, the        D.the, /

 

 

【答案】

C

【解析】

 

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【小題1】這是我在中國(guó)的第二天。
This is _____ _____ _____ in China.
【小題2】即使你不說，我也猜到它的意思。
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【小題3】你到過多少個(gè)中國(guó)的名勝。
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【小題4】我似乎沒有希望按時(shí)到達(dá)。
It _____ ____ _____ _____ for me to arrive on time.
【小題5】后來我發(fā)現(xiàn)他正在網(wǎng)上搜索信息。
I later_____ _____ he was_____ the Internet.
【小題6】當(dāng)我們贏得比賽時(shí)是一天中最好的時(shí)候。
It was the _____ _____ ____ _____ ____ when we won the match.
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The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
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B．To help people choose the best products.
C．To present good images of the products.
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When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要價(jià)）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

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B. To help people choose the best products

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D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

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The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商標(biāo)) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注冊(cè)) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(聯(lián)系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻譯) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

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A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

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A．The Importance of Right Brand Names        B．The Development of Names

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