Question

【題目】Market analysts in the United States have recently been quoted as saying that the biggest threat to the luxury (奢侈品) industry in the US is the tech industry. This is according to an article by fellow journalist Ashley Lutz. Her suggestion is sound. The main idea of her article is that products from Tiffany & Co. find their biggest competition not from other luxury brands but from companies like Apple. Lutz points out that luxury products are often only for “show,” while the attraction behind tech products is functionality.

You find few people in the United States today willing to purchase luxury goods at full price. It didn’t use to be that way. Luxury goods used to be actually exclusive. That meant you needed to travel to the right store to purchase them, and you didn’t even have the option of getting a deal.

Today, no one wants to pay full price for luxury goods. People have the unfortunate belief that fakes (贗品) somehow are equal to originals, and if you can’t get a deal on eBay, Amazon, or in an outlet store, purchasing a luxury product probably isn’t worth it. Luxury brands struggle to remain high-end (高檔的) images despite the reality that the American consumer is motivated much more by discounts than they are by brand names or image.

Yet people stand in line to pay full price for a new product from Apple and crowds gather to hear about a new smart phone. While electronics are updating every day, people are purchasing technology at full prices much more than they are purchasing luxury goods. What are high-tech makers doing right that luxury makers are pitifully failing at?

Carefully looking at the situation, it would appear as if the Internet didn’t hurt the luxury industry, expectation from the consumers did. What people want these days more than anything is stuff that does something. They want cars that drive, shoes that are comfortable, games that are fun to play, screens that are beautiful to look at, tools that are useful, and entertainment that is entertaining. Little of that fits into what the luxury industry has typically offered with its status, image, and fine materials. The sad reality is that luxury products aren’t that luxury any more.

【1】What does this passage mainly talk about?

A. Nobody likes luxury goods any more.

B. Tech products become the new “l(fā)uxury goods”.

C. Luxury goods are of poor quality nowadays.

D. Iphones have taken the place of luxury products.

【2】 The underlined word “exclusive” in paragraph 2 means _______.

A. easy to sell

B. low in price

C. hard to find

D. unique and with no bargain

【3】What do people pay most attention to nowadays?

A. The function of products.

B. The images of luxuries.

C. The Internet service.

D. The expectation from the consumers.

Answer 1

【答案】

【1】B

【2】D

【3】A

【解析】

試題分析: 本文介紹了美國奢侈品行業(yè)所面臨的威脅，其最大威脅來自美國的高科技行業(yè)并分析了個中原因

【1】B考查主旨大意：根據(jù)第一段內(nèi)容可知美國奢侈品行業(yè)面臨的最大威脅來自美國的高科技行業(yè)。奢侈品經(jīng)常僅用于炫耀而科技產(chǎn)品背后的吸引力在于它的功能性，由此可以判斷出現(xiàn)在高科技產(chǎn)品是奢侈品，故選B項。

【2】D考查推理判斷題 根據(jù)第二段提到Y(jié)ou find few people in the United States today willing to purchase luxury goods at full price在美國你會發(fā)現(xiàn)很少有人愿意出全價購買奢侈品了，說明奢侈品在過去是一種獨特的不打折的商品，故選D。

【3】A考查推理判斷題。根據(jù)最后一段審視這一情況時，看起來傷害奢侈品行業(yè)的好像不是互聯(lián)網(wǎng)，而是消費者的預(yù)期。人們眼下最想要的是具有某些功用的東西。他們想要好開的汽車、舒適的鞋、有趣的游戲畫質(zhì)、出眾的屏幕、實用的工具以及精彩的娛樂。這些訴求基本上與奢侈品行業(yè)傳統(tǒng)上提供的產(chǎn)品及其看重的身份形象和精良材質(zhì)不搭邊。一個悲慘的現(xiàn)實是奢侈品不再那么奢侈了，故選A項。

考點 ：社會現(xiàn)象類閱讀。