Question

13．Why does Facebook use blue as its primary branding color？According to The New Yorker，the reason is simple：it's because Mark Zuckerberg is red-green colorblind．As the Facebook CEO told the magazine，"Blue is the richest color for me-I can see all of blue．"
While Facebook's choice of blue didn't come after extensive research，it's most likely not sheer coincidence that two other major social networking sites-Twitter and LinkedIn-also picked blue as their dominant color．
Blue is the color of the intellect，the mind，making it the color of communication．And when you think about social media，it's all about communicating．Besides，blue is the world's favorite color，multiple surveys have shown．Ask people their favorite color，and in most parts of the world roughly half will say blue，a figure three to four times the support for common second-place finishers like purple or green．The color is also associated with trust，honor and productivity，which constitute how a lot of businesses want to be perceived．
Another example is CocaCola．It's not by accident that its logo and cans have remained red for decades．The mention of the beverage probably had you think of red immediately，the most emotionally intense color associated with boldness，love and life．
The visual sense is the strongest developed sense in most human beings．Research has revealed that people make a subconscious judgment about a person，environment，or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone．It's only natural that advertisers and marketers have spent vast amount of time and money in attempts to use color for the purpose of influencing consumers to use their services or buy their products
（Note：Answer the questions or complete the statements in NO MORE THAN TEN WORDS．）
 
78．Why do some networking sites use"blue"as their dominant color？Because it stands for the intellect and the mind．
79．That businessmen are supposed to think carefully about the color they choose is thatit is associated with trust，honor and productivity．
80．According to the survey about their favorite color，roughly half in most parts of the worldsupport blue．
81．What is the main factor when people make a subconscious judgment？The main factor is based on color alone．

Answer 1

分析 視覺是絕大部分人最發(fā)達的感覺，人們對他人、環(huán)境或產品最初的判斷有百分之六十二至百分之九十來自于視覺看見的顏色，因此廣告商和市場營銷人員常利用顏色來吸引顧客．

解答 78．Because it stands for the intellect and the mind．
細節(jié)理解題  根據第三段Blue is the color of the intellect，the mind…可知，Facebook，Twitter and LinkedIn等網絡公司使用藍色作為主色是因為藍色代表著智力和思想．
79．it is associated with trust，honor and productivity
推理判斷題  根據根據第三段The color is also associated with trust，honor and productivity，which constitute how a lot of businesses want to be perceived．可知，顏色與信任、榮譽及生產力聯(lián)系在一起，而信任、榮譽及生產力也是許多企業(yè)想要給顧客的印象，所以商人在選擇顏色時要慎重．
80．roughly half in most parts of the world．
細節(jié)理解題   根據第三段Ask people their favorite color，and in most parts of the world roughly half will say blue可知，幾乎世界上一半的人最喜歡的顏色都是藍色．
81．The main factor is based on color alone．
細節(jié)理解題  根據最后一段Research has revealed that people make a subconscious judgment about a person，environment，or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone．可知，人們在進行最初判斷時，主要是依據所判斷對象的顏色．

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