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3．Tower of London
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Family （Up to 2adults & 6children）£50.00Middle School Student£15.50
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Exception：24th-26th December & 1st January （Closed）
●Description
HM Tower of London is a historic castle on the north bank of the River Thames in central London，England．It was founded towards the end of 1066．It was built to frighten and control Londoners and to prevent foreign attackers．It's now a symbol of London and Britain and one of the world's leading tourist attractions．
●The White Tower
The White Tower，which gives the entire castle its name，was built by William in 1078，and was a disliked symbol of cruelty．
●Royal Beasts
The Royal Beasts is the earliest zoo in London!You can see sculptures （雕像） of lions，tigers，elephants and even a polar bear； discover how they came to be at the Tower and what became of them．You can also hear the amazing tales of how the animals were fed，watered and housed as well as different accidents when the public got a little close!
●Crown Jewels
The tradition of housing the Crown Jewels in the Tower of London probably dates from the time when Henry III was in power．The Jewel House was built specially to house the royal treasure（財富）．When money was needed，the treasure could be sold．The treasure allowed the ruler to enjoy independence from the upper classes，and thus was closely watched．
●Prisoners of the Tower
Come and see what life was like imprisoned in the tower．Experience the sights，sounds and letters five hundred years ago．

51．If Mr．and Mrs．Green take their 6-year-old twin daughters to the Tower of London，they will spend at least£C．
A.36   B.40   C.50   D.55
52．What was the aim of the building of the Tower of London？D
A．To make it a home for rulers．
B．To show the wealth and power of the country．
C．To protect Londoners and fight against the enemy．
D．To put Londoners under control and protect the country．
53．Why did people hate the White Tower in the past？C
A．It could bring people bad luck．
B．It cost Londoners their lives and money to build the tower．
C．The tower stood for cruel ruling．
D．In the Tower the kings ordered people to do lots of hard work．
54．Which of the following could give a hand when the country was short of money in history？A
A．Crown Jewels．
B．Royal Beasts．
C．The White Tower．
D．Prisoners of the Tower．
55．Which of the following statement is TRUE according to the passage？B
A．The Tower of London is open all the year round．
B．The Royal Beasts was the first zoo ever built in London．
C．Most of the visitors dislike visiting the White Tower．
D．Crown Jewels help you know how the country got independence．

分析 本文介紹了參觀倫敦塔的時間，門票價格以及倫敦塔的簡要介紹．

解答 51-55 CDCAB
51．答案C．細節(jié)理解題．根據(jù)表格中Family （Up to 2 adults & 6 children）家庭票（2個成人6個孩子）要花費£50.00，可知，格林夫婦帶著6歲的雙胞胎女兒參觀倫敦塔至少花費50元．故選C項．
52．答案D．細節(jié)理解題．根據(jù)Description中的敘述 It was built to frighten and control Londoners and to prevent foreign attackers．修建倫敦塔是為了恐嚇和控制倫敦居民，防止外國入侵者．故選D項．
53．答案C．細節(jié)理解題．根據(jù)The White Tower中The White Tower…was a disliked symbol of cruelty．倫敦白塔是令人厭惡的殘忍象征．故選C項．
54．答案A．推理判斷題．根據(jù)Crown Jewels 中When money was needed，the treasure could be sold．需要錢時，可以賣掉這些財寶．可以判斷Crown Jewels是正確的．故選A項．
55．答案B．細節(jié)理解題．根據(jù)Royal Beasts中的"The Royal Beasts is the earliest zoo in London"可知，它是最早的動物園．故選B．

點評 新聞廣告類材料是熱門考題．其文句簡練，信息量大，句式使用簡單，表達方式多樣，但閱讀這類題目也是有規(guī)律可循的．
1．品位廣告、新聞的標題，預測其內容．
閱讀廣告時，要注意廣告中涉及的人物，物品，時間，數(shù)字，聯(lián)系人及方式地址．閱讀新聞時，要抓住新聞的特點即何時何處何人發(fā)生何事，其經過和結果怎樣．
2．要抓住書寫廣告的文體或圖片，注意用大寫、下劃線等方式加以提示的文字．
3．解題技巧
　　①快速瀏覽廣告、新聞，從標題中預測內容及涉及的類別．
　　②瀏覽問題，尋找答案．注意地點和時間的多樣化造成的誤選．
　�、蹚妥x材料，核實答案．

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Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover（暗中進行的）marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice misleading，but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing"．
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater．Advertising executives would say it's no less real than flu ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know a conversation you overhear is just a performance．

64．The two attractive young women were talking loudly so that they could．B
A．get the sweater at a lower price
B．be heard by people around
C．be admired by other shoppers
D．decide on buying the sweater
65．Lorenzo Bertolla isD．
A．a very popular male singer   B．an advertising agency
C．a clothing company in Rome   D．the brand name of a sweater
66．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tends to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing will surely be banned soon by the government．
67．Which of the following would be the best title for the text？D
A．Two Attractive Shopperb  B．Lorenzo Bertolla Sweaters
C．Ways of Advertising      D．Undercover Marketing．

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科目：高中英語 來源： 題型：閱讀理解

13．Was the London Olympics a success？Many people hold different opinions．However，one thing is certain，London could win a gold medal for hosting the"greenest"Games ever，BBC News reported．
Previous Olympic hosts have been criticized for the environmental damage they have caused through construction，waste and transport．But things had to be different in London because seven years ago it bid for the Olympics through the concept of"a One Planet Olympics"．
What is most impressive is that London the construction of the Olympic Park as an opportunity to clean up polluted areas---2 million tons of polluted soils were removed and 200 old factory buildings were torn down，according to sustainablebusiness．com．But that's not all---99percent of the debris（廢瓦礫） were reused to build the Olympic Park．For example，the Olympic Stadium's roof is made from 2，5.00 tons of steel tubes recycled from old gas pipelines．
As well as using recycled materials，all venues（場館）were built with green building techniques．The Olympic Stadium is the lightest one ever built，whichminimizedthe amount of steel and concrete needed．Also，the handball field has lighting pipes on the roof that reduce electricity use by 40 percent，according to sustainablebusiness．com．
The effort that London made to deal with waste also deserves praise．Water used for drinking and watering plants was from collected rainwater or recycled wastewater．In this way，about 30-40 percent less water was used in total．Waste food package were either recycled or processed and turned into renewable energy．
As one of the best connected places in Europe，London tried to solve traffic jams by encouraging the use of public transport．For example，it had trains deliver half of the building materials，instead of cars，which greatly reduced carbon emissions（排放）．
The clean anti-doping result also added to the greenness of the Games．The International Olympics Committee（IOC）said that the devices used this time were the most accurate and advanced．Only one athlete tested positive for a banned drug on the day of competing，which is why the IOC President，Jacques Rogge，has praised anti-doping efforts at the London Games．
66．To make the Olympic Park green，LondonD．
A．recycled 2 million tons of polluted soil
B．removed  99percent of the debris from the city
C．built the Olympic Stadium mostly with recycled materials
D．applied green building techniques to the construction
67．The underlined word"minimized"in the fourth paragraph probably meansB．
A．increased as much as possible
B．Reduced as much as possible
C．made use of
D．Taken little notice of
68．What can we conclude from the article？C
A．The London Olympics cost less than the other Olympics ever held．
B．London has possessed the most advanced techniques to deal with waste．
C．Public transport is made good use of in London during the Olympic Games．
D．The anti-doping result in the London Olympics turned out to be dissatisfactory．
69．Which of the following statements is true according to the passage？B
A．The effort that London made to deal with waste isn't worthy of praise
B．In terms of holding the greenest Games，the London Olympics was a success．
C．London tried to solve traffic jams by encouraging the use of private cars for free．
D．The IOC President，Jacques Rogge was unsatisfied with the anti-doping efforts at the London Games．
70．Which of the following best shows the structure of the text？B．

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