Question

【題目】閱讀下面的短文，然后按照要求寫一篇150詞左右的英語短文。

The use of advertisement is certainly great both to the producer and the consumer. There is a great deal of truth in the saying that good quality and honest workmanship are best advertisement. Of course, people know that the manufacturers would have done better if they have used the money for advertising in making better products to sell. But in these days of far-extended trade, there is no doubt that advertisement is necessary to make the existence of even first-class goods known. And even goods that are already well known must still be advertised. Some manufacturers are aware of the value of it, for, when they try to save money by stopping their advertisements, their sales go down at once.

But advertising has its abuses. Many advertisements are meant to cheat, and do at times cheat the public by raising the price of worthless goods. There is only one comfort in this aspect that a lying advertisement cannot sell worthless goods for long, for the people who buy it will not buy it a second time. As an old saying goes, “You can take in all people part of time; and you can take in some people all the time; but you cannot take in all the people all the time.

[寫作內(nèi)容]

1. 概括短文的內(nèi)容要點(diǎn),該部分的詞數(shù)約為30;

2． 就 “廣告的好與不好” 發(fā)表你的看法,寫一篇字?jǐn)?shù)約為120的文章，并包括

以下要點(diǎn)：

(1)廣告對消費(fèi)者和商家的作用；

(2)廣告到處可見，是一個(gè)大的產(chǎn)業(yè)；

(3)但有時(shí)商家會(huì)以虛假夸大的廣告獲取利益而損害消費(fèi)者的利益；

(4)你個(gè)人的觀點(diǎn)。

[寫作要求]

1）文章可參照閱讀材料的內(nèi)容，但不得直接引用原文中的句子;

2）題目自定。

[評分標(biāo)準(zhǔn)] 概括準(zhǔn)確，語言規(guī)范，內(nèi)容合適，篇章連貫。

Answer 1

【答案】

Advertisement

Advertisements have become a must for today’s business world and even the decisive factor towards the business activities. But they are sometimes wrongly used at the expenses of consumers, too.

Advertisements are getting their way into people’s lives. People heavily depend on advertising for the choice of their daily necessities and other commodities(商品) while manufacturers make their products publicly known through advertising.

There are many ways to advertise and advertisements come in different forms. Newspapers carry advertisements. Some products are announced on TV and the radio. Billboards also carry advertisements and advertising is a big industry now. However, advertisements are not always truthful. A product is often misrepresented. The advertiser exaggerates(夸張；夸大) the benefits of the merchandise(商品) he wants to sell. Thus, he misrepresents the truth. The consumer falls with victim to such advertisements. Millions of people have bought advertised products that they haven’t always been satisfied with.

In my opinion, there are advantages and disadvantages to advertisements. The emphases should be laid on the establishment of laws and regulations so that the consumers’ rights can be guaranteed.

【解析】

試題分析：這種文體在寫作時(shí)要考慮到（1）篇章結(jié)構(gòu)，（2）文章的時(shí)態(tài)（3）內(nèi)容要點(diǎn)。（4）句式詞匯等各個(gè)方面。尤其是內(nèi)容要點(diǎn)需要考生拿捏準(zhǔn)確到位，能夠理解透文章的意思，考生要注意盡可能使句子的表達(dá)形式多樣化，適當(dāng)?shù)氖褂靡恍└呒壘涫胶透呒壴~匯，以增加文章亮點(diǎn)。

【亮點(diǎn)說明】本篇作文層次清晰，結(jié)構(gòu)緊湊，要點(diǎn)全面，表達(dá)流暢，切合作文要求，句子結(jié)構(gòu)準(zhǔn)確，信息內(nèi)容完整，篇章結(jié)構(gòu)連貫。文中使用連接詞和插入語和高級詞匯，比如establishment，truthful，misrepresented.等， 而且文中使用了大量的長句等復(fù)雜句式，顯示了作者對語言的把控力。如定語從句Millions of people have bought advertised products that they haven’t always been satisfied with.狀語從句while manufacturers make their products publicly known through advertising.等。