Question

【題目】What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intention to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce電子商務(wù)) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (實體店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

【1】 E-shops are mentioned in the passage to _______ .

A. introduce the rise of e-commerce

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. show the advantages of brick-and-mortar stores

【2】 The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibits goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

【3】The main purpose of the passage is to ______ .

A. compare and evaluate B. inform and explain

C. examine and assess D. argue and discuss

【4】 According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Unique scents. B. Friendly assistant.

C. Soft background music D. attractive window display.

Answer 1

【答案】

【1】D

【2】C

【3】B

【4】A

【解析】

試題分析：本文介紹了現(xiàn)在的很多商店都運用一個新方法：味道，來吸引顧客。并解釋了這樣做的原因。這是與網(wǎng)店比較起來實體店的一個優(yōu)勢。

【1】D推理題。根據(jù)第五段3,4行But while e-shops can use sights and sounds, only bricks-and-mortar stores (實體店) can offer a full experience from the minute customers step through the door to the moment they leave.可知電子網(wǎng)店里可以使用聲音和視覺來吸引顧客，那么實體店里就可以使用味道來吸引顧客。作者舉電子網(wǎng)店是為了說明實體店也有自己的優(yōu)勢。故D正確。

【2】C猜測詞義題。根據(jù)本句Another brand store seeks to be much more than a shop, but rather a destination.可知另外一家實體店通過種種方法努力讓自己不僅僅是一個商店，而成為人們愿意去的目的地，既然來到這里，他們就可能多購物了。劃線詞指人們愿意去的目的地，故選C.

【3】B推理判斷題。本文介紹了現(xiàn)在的很多商店都運用一個新方法：味道，來吸引顧客。并解釋了這樣做的原因。也就是說本文是為了告訴我們這樣的行為并做出解釋。故選B.

【4】A推理題。根據(jù)文章第三段1,2行A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines.可知這家商店的成功的原因是店里很有特色的味道。故B正確。