Celebrity endorsements
Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.
In a sample of 298 students, researchers presented a magazine advertisement for a digital camera that was endorsed (為…做廣告宣傳) by a fictional student claiming the camera was “hot” and his “preferred choice”. The same advertisement was shown to other students, but with a difference: The camera was endorsed by a famous person in Germany.
While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases (購(gòu)買). More than half of the students, who admitted purchasing products that would impress others, said they were influenced by the student’s advertisement. Only 20％ said the celebrity one would affect their buying decision.
Professor Brett Martin of the University of Bath’s School of Management, explained that the findings could be used not only in Germany, but in other countries as well. “ Our research questions whether celebrities are the best ways to sell products,” said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow student. This is because many people feel a need to keep up with the Jones when they buy.”
小題1:Some companies think the celebrities endorsement          ．
A．is popular with the consumers
B．can pull all the consumers into the shops
C．can affect the consumers’ purchasing
D．is as effective as an endorsement from common people
小題2:Which of the following ads would be more effective to common consumers, according to
the experiment?
An ad featuring lovely pandas.
An ad made by David Beckham.
An ad made by fictional common people.
An ad with beautiful natural scenery.
小題3:The underlined words “the Jones” in the last paragragh refer to“     ”．
A．someone called Jones B．common people
C．the Jones family D．celebrities
小題4:We can infer from the passage that       ．
A．celebrities cheat consumers in advertisement
B．the researchers here are against celebrity endorsement
C．the student’s ads are more reliable than those made by celebrities
D．companies needn’t spend so much money on celebrity endorsement
小題5:We can probably read the article in       ．
A．a(chǎn) local newspaperB．a(chǎn) science report
C．a(chǎn)n academic journal D．a(chǎn) textbook

小題1:C
小題2:C
小題3:B
小題4:D
小題5:A

試題分析：本文講述的是在銷售行業(yè)中的名人效應(yīng)其實(shí)效果并不大，用普通人做的廣告，也許效果會(huì)更好。
小題1:C 細(xì)節(jié)題。根據(jù)文章第一句Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,可知很多公司都認(rèn)為名人效應(yīng)可以讓人們多購(gòu)買有關(guān)的產(chǎn)品。故C正確。
小題2:C 推理題。根據(jù)第一段最后一句British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.可知普通人做的廣告可能更有說服力。故C項(xiàng)正確。
小題3:B 推理題。根據(jù)This is because many people feel a need to keep up with the Jones when they buy.”可知這里的the Jones中使用“the+姓的復(fù)數(shù)形式”表示某某一家人。故B正確。
小題4:D 推斷題。推理題。根據(jù)文章第一段最后一句British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.可知普通人做的廣告可能更有說服力。那么公司沒有必要去邀請(qǐng)名人做廣告的，故D正確。
小題5:A 推理題。本文講述的是一項(xiàng)社會(huì)現(xiàn)象的調(diào)查報(bào)告的結(jié)果，不是科學(xué)研究，也不是醫(yī)學(xué)研究更不會(huì)出現(xiàn)在教科書里，最可能的是在報(bào)紙上出現(xiàn)。故A正確。
點(diǎn)評(píng)：本文講述的是在銷售行業(yè)中的名人效應(yīng)其實(shí)效果并不大，用普通人做的廣告，也許效果會(huì)更好。要求考生在閱讀理解整體語篇的基礎(chǔ)上，把握文章的真正內(nèi)涵。要吃透文章的字面意思，從字里行間捕捉有用的提示和線索，這是推理的前提和基礎(chǔ);要對(duì)文字的表面信息進(jìn)行挖掘加工，由表入里，由淺入深，從具體到抽象，從非凡到一般，通過分析、綜合、判定等，進(jìn)行深層處理，符合邏輯地推理。不能就是論事，斷章取義，以偏概全。要忠實(shí)于原文，以文章提供的事實(shí)和線索為依據(jù)。
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科目：高中英語 來源：不詳 題型：閱讀理解

Fifty-two years ago in the USA, a little black girl named Ruby Bridges arrived at her new primary school. The school was in New Orleans, Louisiana.
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科目：高中英語 來源：不詳 題型：閱讀理解

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（No more than 5 words）
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閱讀下面短文并回答問題，然后將答案寫到答題卡相應(yīng)的位置上（請(qǐng)注意問題后的詞數(shù)要求）。
[1]A program in the United States brings scientists and engineers into elementary schools to teach teachers more about how to teach science.
[2]Dave Weiss is a retired engineer. One day each week he volunteers at Georgian Forest Elementary School in Silver Spring, Maryland, near Washington. He, who is so enthusiastic and so much fun with the kids, works with teacher Fred Tenyke on science projects for ten years.
[3]Student Jada Lockwood says she enjoys Mr. Weiss' visits to her classroom. She likes the drawings he uses to explain scientific ideas.
[4]The American Association for the Advancement of Science sponsors the Senior Scientists and Engineers program. Dave Weiss has been a volunteer in that program for many years. The scientists and engineers help teachers in elementary schools improve their skills.
[5]Mr. Weiss says he and the other volunteers help teachers by providing hands-on knowledge. He notes that science is an area in which many elementary school teachers have         _________experience. In elementary school, for the most part, a regular classroom teacher is responsible for teaching science, along with reading and math, and if they don't have a strong science background, just by nature, they're going to tend to underrepresent science in the curriculum.
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________________________________________________________________________
小題2:What do the students think of Dave Weiss’s teaching？(no more than 6 words)
________________________________________________________________________
小題3:Fill in the blank in Paragraph 5 with proper words. (1 word)
________________________________________________________________________
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________________________________________________________________________
小題5:What’s the main idea of this passage? (no more than 10 words)
_______________________________________________________________________

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B．They have power if magician recites the right spells.
C．They have no effect at all.
D．They can be used whenever they want.
小題2:Why do many people believe in a fetish?
A．Because it is often a ring which is worth a lot of money.
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C．Because people think spirits live in it.
D．Because it can help them with many things.
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科目：高中英語 來源：不詳 題型：閱讀理解

TEENSGIVING in SPRING 2010
Frequently Asked Questions
What is TEENSGIVING?
TEENSGIVING is an exciting yearly event where hundreds of New York City teens gather together yearly for a remarkable day of community service. This year, TEENSGIVING in SRING 2010 participants will once again better New York City and influence thousands of lives!
When is TEENSGIVING in SPRING2010?
SUNDAY, APRIL 25, 2010
Where is TEENSGIVING?
All over New York City. Everyone will meet at the 92nd Street Y (92nd and Lexington) at 9:00 AM for the event kick-off. Then, all TEENSGIVING volunteers will spread across the city to work with our partnering agencies where they will make a HUGE difference and have fun!
Who participates in TEENSGIVING?
Hundreds of teenagers from around the city. Teens come from the 92nd Street Y, various city schools, youth groups, and organizations in the area. In addition, many adult volunteers (aged 21 and older) will contribute their time to TEENSGIVING in SPRING 2010.
What projects do participants do at the agencies?
Sample projects include painting park benches, planting gardens, visiting and playing with the poor children, assembling(組裝) model planes for children in hospitals, assisting at animal shelters（收容所）, working at soup kitchens, delivering meals and celebrating with families at homeless shelters.
Do I get anything for participating in TEENSGIVING?
Yes! Everybody benefits! Teen volunteers will receive *6 hours* of community service credit, good towards honor society, high school graduation and college application requirements. Adult volunteers will be “thanked” with a light breakfast, a gift certificate(證明，證書) for their troubles, and the satisfaction of helping our city’s youth contribute to their community. In addition, all teen and adult volunteers will receive a cool TEENSGIVING in SPRING 2010 T-shirt.
This sounds amazing! How do I record my name for TEENSGIVING in SPRING2010? Interested teens and/or adults should e-mail the TEENSGIVING Coordinator Josh Hyman at jhyman@92Y.org (subjet: TEENSGIVING ) to receive more information and to register for this fantastic event!
**Teens can also contact their school’s Community Service Advisor**
TEENSGIVING is sponsored by the 92nd Street Y.
小題1: TEENSGIVING is an event which is held ______.
A．fromtimetotimeB．onceeveryyear
C．everytwoyearsD．twiceayear
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A．wateringflowersB．cooking
C．cleaningstreetsD．takingcareofanimals
小題3:An adult volunteer may get _ for his time devoted 
to TEENSGIVING  in SPRING 2010.
A．communityservicecreditandaT-shirt
B．a(chǎn)highschoolcertificateandalightbreakfast
C．a(chǎn)T-shirtandagiftcertificate
D．a(chǎn)giftcertificateandcommunityservicecredit
小題4:The writer’s purpose in writing this passage is to _______.
A．informreadersofsomefrequentlyaskedquestions
B．introduceTEENSGIVINGinSPRING2010toreaders
C．encouragereaderstoaskmorequestionsaboutTEENSGIVING
D．callonreaderstoparticipateinTEENSGIVINGinSPRING2010

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