Question

Make sure the respondent has enough information

Remember your survey’s purpose

Keep your questions simple

Include only one topic per question

If in doubt, throw it out

Avoid leading questions

Write more effective survey questions

Naturally, no question is “good” in all situations, but there are some general rules to follow. Using these rules and examples will help you write useful questions.

1._______________

All other rules and guidelines are based on this one. There was a reason you decided to spend your time and money to do your survey, and you should ensure that every question you ask supports that reason. If you start to get lost while writing your questions, refer back to this rule.

2._______________

This is another way of stating the first rule, but it is important enough to repeat. A question should never be included in a survey because you can’t think of a good reason to discard it. If you cannot come up with a concrete benefit that will result from the question, don’t use it.

3.________________

Compound sentences force respondents to keep a lot of information in their heads, and are likely to produce unpredictable results. Example: “Imagine a situation where the production supervisor is away from the line, a series of defective parts is being manufactured, and you just heard that a new client requires ten thousand of these parts in order to make their production schedule. How empowered do you feel by your organization to stop the line and make the repairs to the manufacturing equipment?” This question is too complex for a clear, usable answer. Try breaking it down into components parts.

4._______________

How would you interpret the responses to “Please rate your satisfaction with the amount and kind of care you received while in the hospital.” or, a question asking about speed and accuracy? If you want to be able to come up with specific recommended actions, you need specific questions.

5.________________

Asking respondents “How effective has this company’s new distribution program been?” may not be as effective as “Recently, we used a new distribution system. Did you know this?” Followed by “Have you seen any positive benefits resulting from this change?” It can be beneficial to break down questions that require background information into two parts: a screening item describing the situation which asks if the respondent knows about it, and a follow-up question addressing attitudes the respondent has about the topic.

 

Answer 1

1.B

2.E

3.C

4.D

5.A

【解析】

試題分析:本篇閱讀是關于如何設計更有效的調(diào)查問題。在提出問題時應注意調(diào)查中的問題應該圍繞著目的來編制，力求簡單，明了，漢語準確。其次，問題不要超過被調(diào)查者的知識和了解范圍，要首先確信對方對調(diào)查的問題是否清楚等等。

1.B考查理解和歸納概括的能力。根據(jù)首段內(nèi)容可知本文中心是如何編寫出有效的調(diào)查問題，從本段的首句All other rules and guidelines are based on this one.可以判斷段落標題內(nèi)容應該是其他規(guī)則和建議的根本，縱觀選項可知B選項內(nèi)容“記住調(diào)查的目的”應該是進行調(diào)查時首先要考慮的問題，故答案選B.

2.E考查理解和歸納概括的能力。本段建議是要使用有用的問題，如果不實用就要果斷舍棄，由此判斷E選項內(nèi)容“如果有疑慮，就舍棄”可以作為本段標題。

3.C考查理解和歸納概括的能力。在本段中作者通過一個例子說明長句或者復合句不適合作為調(diào)查所使用的問題，而且作者在最后提出Try breaking it down into components parts.，由此可知本條建議是要使用簡單的問題，故答案選C選項。

4.D考查理解和歸納概括的能力。根據(jù)本段中If you want to be able to come up with specific recommended actions, you need specific questions.可知作者建議人們要使用明確的問題，以得到明確具體的答復，換句話說也就是一個問題只包括一個內(nèi)容，故答案選D。

5.A考查理解和歸納概括的能力。根據(jù)本段作者舉的例子可知作者認為在詢問別人對某件事的態(tài)度時，先問對方是否知道某件事，然后再繼續(xù)問對方對這個問題的態(tài)度，以確信對方有足夠的信息來回答此問題，故答案選A。

考點：考查信息匹配。