We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as much as "regular" coffee and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
  The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Do you know, for example, that the backpacks that so many students carry today were originally designed for the military?
  Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
  Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture(奪回) world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
46. According to the passage, when people grow accustomed to one particular brand of a product, its            sales will ______.                       
A. decrease gradually                                 B. become unstable
C. improve enormously                            D. remain at the same level
47. The first paragraph tells us that a new product is _____ .
 A. usually introduced to satisfy different tastes
 B. often more expensive than old ones
 C. often inferior to old ones at first
 D. not easily accepted by the public
48. Marketers need to know which of the four stages a product is in so as to _____ .
 A. work out marketing policies                   B. promote its production
  C. increase its popularity                                      D. speed up its life cycle
49. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of             _______ .
  A. increasing usage among students       B. pleasing the young as well as the old
  C. exploring new market sections             D. serving both military and civil needs
50. In order to recover their share of the world market, U.S. auto makers are _______ .
  A. improving product feature                     B. making their products better
C. modernizing product style                    D. increasing product quantity
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科目:高中英語 來源:不詳 題型:完形填空

完形填空(共20小題;每小題1.5分,滿分30分)
James sat outside the office waiting for the interview. He felt so__21__ that he didn’t know what to do with__22__. The person who had gone in _23__ him had been in there for nearly an hour. And she looked so confident when she went in. __24_ James. He felt _25__ that she had already got the _26_. The problem was that he wanted this job__27__. It meant __28__to him. He had__29__it such a lot before the day of the interview. He had imagined himself__30__ brilliantly at the interview and _31__ the job immediately. But now here he was feeling__32__. He couldn’t __33__ all those things he had__34__ to say. At that moment, he almost decided to get up and __35__. But no---- he had to do this. He had spent so much time considering it that he couldn’t__36__like that. His hands were hot and sticky and his mouth felt dry. At last the door of the office opened. The woman who had gone in an hour earlier came out looking very__37__ with herself. She smiled sympathetically(同情地) at James. At that moment James__38__ her. The managing director then appeared at the office door. “Would you like to come in now, Mr. Davis? I’m sorry to have kept waiting.” James suddenly__39__that he had gone home after all. He got up, legs__40__ and forehead sweating and wondered whether he looked as terrible as he felt.
21. A. healthy                     B. nervous                 C. careless                 D. confident
22. A. the managing director    B. the woman     C. himself           D. the others
23. A. by                              B. with                        C. before                    D. after
24. A. Not like                    B. So did                     C. Do as                      D. Do like
25. A. doubtful                   B. sure                        C. angry                      D. astonishing
26. A. reward                     B. first                         C. prize                       D. job
27. A. hopelessly               B. naturally                C. easily                      D. so much
28. A. everything               B. happiness             C. difficulty                D. nothing
29. A. looked for                B. learned of             C. thought about     D. talked about
30. A. explaining                B. performing           C. answering             D. writing
31. A. offered                     B. asked for               C. being asked for    D. being offered
32. A. crazy                         B. excited                   C. probable                D. terrible
33. A. depend on               B. afford                     C. believe in               D. remember
34. A. kept                          B. being taught        C. planned                 D. been supplied
35. A. leave                         B. go in                       C. prepare                 D. practice
36. A. take back                 B. put off                    C. give up                   D. put down
37. A. ugly                           B. pleased                  C. sad                          D. pretty
38. A. noticed                     B. loved                      C. missed                            D. hated
39. A. thought                    B. hoped                     C. wished                   D. regretted
40. A. shaking                    B. bending                 C. walking                  D. stopping

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科目:高中英語 來源:不詳 題型:完形填空


第三節(jié):完形填空(共20小題,每題1.5分, 滿分30分)
Everybody gets unhappy. That’s why people eat a lot of  21  or spend lots of money on clothes—they think that these things will make them  22  !   23  , it is easy to create happiness, if you just have learned to be a  24  .
Giving  25  and resources to others who need them is a good thing to do. It will possibly contribute more to your happiness and to maintaining(保持) a   26   attitude than anything else. The key to successful family   27  is spending time staying with other family members. Give your time to your husband or wife,  28  time and resources to your children, and  29   they are the most valuable to you in the world.
Imagine this: a boy has  30  ,and you give him something of great  31  to him, such as by reading him a book. There is no  32  that you’ll see a big simile on his face. Maybe you’ll find that this is the happiest  33  of your life. You can also volunteer for a rescue service. There you will learn the meaning of“I cried  34  I had no shoes and then I saw a man who had no legs”.
Isn’t it true that the happiest people are typically those we consider foolish because they are  35  ready to give you the  36  off their back? It is also  37  that the most discontent(不滿足的) people are the ones who are always making demands and never  38  others. Form the  39  of being a Big Giver, and then you will know one of the secrets to living a  40  and happy life.
21.A.junk food               B.meals                        C.fruits                        D.vegetables
22.A unhappy                 B.disappointed               C.happy                       D.satisfied
23.A.Mostly                   B.Actually                    C.Finally                      D.Naturally
24A.winner                    B.reminder                    C.receiver                    D.giver
25.A time                       B.money                      C.clothes                     D.food
26.A.positive
27.A.communication     B.negative
B.relationships       C.rude
C.hobbies       D.equal
D.topic
28.A. take                      B. bring                        C. devote                     D. lead
29.A.believe                   B.recognize                   C.understand                D.dream
30.A.something              B.nothing                      C.everything                 D.anything
31.A.value                     B.help                          C.use                           D.importance
32.A.wonder                  B.need                          C.doubt                        D.good
33.A.view                      B.person                       C.day                           D.moment
34.A.but                        B.because                      C.though                      D.if
35.A. never                    B.yet                            C.seldom                      D.always
36.A. clothes                  B. hat                           C. money                     D. life
37.A.true                       B.certain                       C.sure                          D.real
38.A.take in                   B.pay for                      C.care about                 D.worry about
39.A.culture                   B.custom                      C.look                         D.habit
40.A.healthy                   B.unforgettable              C.successful                  D.simple

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科目:高中英語 來源:不詳 題型:完形填空


第二節(jié)完型填空(共20小題;每小題1分,滿分20分)
“If you want to see a thing well, reach out and touch it!” This   36    seem a strange thing to say, But   37    things can help you to   38   them better.
Your eyes can tell you that a glass ball is round. But by holding it   39    your hands, you can feel how smooth and cold the ball is. You can feel how   40   the ball is . The roundness, smoothness,  41   and heaviness are all parts of the ball. When you feel all these things about the   42   , you really see it.
You can feel surprisingly well, For example, your fingers can   43    the difference of coins in your pocket. You can feel a little   44  of water on the back of your hand.
You can even feel   45   . Have you ever wondered why some people like very   46    music? They must like to feel the sounds of music as to hear them.
All children soon learn what “Don’t touch!” means. They hear it often.   47    most of us keep right on touching things as we grow up. In stores, we touch things we want to   48   : food, clothing, tables and beds, To see something well, we   49  touch it.
There are ways of learning to see well by feeling. One way is to close your   50    and try to feel   51   , Feel the shoes on your feet, the clothes on your body, and the air. At first,   52  is not easy to feel these things, You are too   53   to them.
Most things on   54   in museums are just for looking. But today, “Do touch!” There you can feel the shape of a gun, the smooth silk of a dress, and the rough   55  of an old chair.
36. A. may                   B. must                 C. should                  D. will
37. A. doing                 B. seeing           C. touching                   D. hearing
38. A. know                  B. see                    C. hear                         D. feel
39. A. in                       B. on                    C. with                         D. under
40. A. heavy                 B. light                 C. big                          D. small
41. A. lightness             B. temperature          C. warmth                D. coldness
42. A. glass                   B. ball                   C. parts                        D. thing
43. A. understand      B. say                   C. tell                          D. feel
44.A. drop                    B. piece                 C. block                       D. bit
45.A. noise                   B. songs                C. voice                       D. sounds
46. A. quiet                  B. peaceful            C. loud                         D. silent
47. A. Since                  B. Though             C. Yet                          D. So
48. A. eat                        B. wear                 C. buy                          D. use
49. A. can                 B. shall                 C. might                   D. have to
50. A. door                   B. mouth           C. window                    D. eyes
51. A. everything          B. anything            C. them                        D. nothing
52. A. that                    B. this                   C. those                        D. it
53. A. used                   B. interested          C. excited                D. moved
54. A. wall                   B. shelf                 C. show                        D. desk
55. A. paper                  B. cloth                 C. wood                       D. medal

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科目:高中英語 來源:不詳 題型:閱讀理解

On the first day of my new high school, I almost had a nervous breakdown. Everything about the school seemed so difficult. When I got home, my parents said, “You're nervous and that's okay. Everyone is afraid of high school. ”I denied it. I wanted to be strong, so I refused to let anyone know about my fear, even my closest friends.
On the first day I was late for every class and was constantly lost. The school seemed like a puzzle that I couldn't figure out. Was this how the whole year was going to be? I didn't think I could rise to this challenge, especially carrying a huge backpack that I could hardly lift. It was so big that I could knock someone out with it!The schoolmates seemed to regard me as a fool, and they were probably right.
Despite my fears, after the first week I finally had my schedule figured out.
With the exception of falling up and down the stairs a couple of times and getting laughed at, high school was turning out to be not so bad.  It was actually much better than middle school and much more challenging.
Since then, I've been elected vice president of my class, which wasn't much of a victory since only three people ran for the four positions.
It is normal to be scared about a new school. Take a deep breath and relax. High school is something that any student can overcome. Make sure you participate in some out-of-class activities because you’ll find it easier to make friends. Try to do your best, even if it isn't straight A’s.
Most important of all, be who you are , whether you're a “fool”, an athlete, or a lower grader. Don't try to pretend to be someone you're not. Now you know the true secrets of high school.
60. The main reason for the authors fear on his first day is that          .
A. he was unable to work out the puzzle
B. his schoolmates were unfriendly to him
C. he was not familiar with the new surroundings
D. his schoolbag was too heavy for him to carry
61. From the author's first day experience we can infer that          .
A. his home was far from the school
B. he got to school after classes began  
C. he didn’t get any school schedule
D. he didn't know the right way to class
62. After his first week at school, the author          .
A. was still not accustomed to the schedule
B. gradually adjusted himself to the new school
C. found high school not so challenging as he had imagined
D. ran for president of his class against three other students
63. According to the passage, the secret of the author’s success lies mainly in          .
A. making more friends                                        B. getting more A’s at school
C. being who he really is                             D. joining in out-of-class activities

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科目:高中英語 來源:不詳 題型:閱讀理解

Every year, it costs British students more and more to attend university. Students are graduating with larger and larger debts. So is a college degree really worth it?
In 2006, the UK government started to allow universities in England and Wales to charge British students tuition fees (學費). As a result, more than 80 percent of students in England and Wales now take out a student loan (貸款) in order to go to university.
They use the loan to pay for tuition fees and living expenses. Although the interest on student loans is quite low, it begins as soon as the student receives the loan.
The average student in England and Wales now graduates from university with a debt of around $12,000 (122,952yuan). It means graduates have to struggle to pay rent on a flat, because they have to start paying back the student loan when they reach the April after graduating. If you start to earn over $ 15,000 (153,639yuan) a year, the government takes repayments directly from your monthly salary.
You might think that a person with a degree would find it easy to get a well-paid job. However, most people in “white collar jobs” seem to have a degree, so there is a lot of competition. Also, British companies tend to value work experience over a piece of paper.
All of the above is beginning to make British people question whether a university degree is really worth the money. Even before the credit crisis started, the BBC stated: “The number of British students at UK universities has fallen for the first time in recent history, from 1.97 million in 2007 to 1.96 million last year (2008).”
“Student poverty” is now considered a real problem. Meanwhile, the British universities offer more and more of the available places to richer international students rather than poorer British students. What does the future hold for British higher education?
61. What makes British students question the worth of a university degree?
A. Higher university expenses.                 B. Lower education quality.
C. A higher interest rate on student loans         D. Grater difficulty obtaining student loans.
62. According to the article, which of the following statements is TRUE?
A. University tuition fees in all parts of Britain have been on the rise since 2006.
B. Interest on a student loan starts as soon as the student receives it.
C. People have always questioned the worth of a university degree.
D. University graduates need to pay off their loans right upon graduation.
63. Which of the following is NOT a factor that concerns a British university graduate?
A. Fierce competition in the job market.         B. The burden of a large debt.
C. Lack of experience.                       D. Fewer job openings.
64. What is the title of this passage?
A. Student poverty                         B. Is college worth it?   
C. The UK government started to charge students tuition fees.
D. British students use the loan to pay for tuition fees and living expenses.

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科目:高中英語 來源:不詳 題型:閱讀理解


D
Having too much confidence is not good. And now, a new study has proved this by finding that overconfident teenage students can stunt crucial(決定性的)reading skills.
The study shows a clear connection between overconfident students and low reading comprehension.
“While some self-confidence is helpful, overconfident 15-year-olds are often below-average (平均水平) readers in all 34 countries we studied, ” says Ming Ming Chiu, the lead author of the study.
“In contrast, under-confident 15-year-olds are more likely to be above-average readers in all 34 countries, ”the expert added.
The difference lies in a student’s ability to exactly assess (估計) and evaluate his or her own reading level, according to Chiu. Those who can accurately assess their strengths and weaknesses are usually in a better position to identify realistic goals and achieve them.
“If an overconfident student chooses a book that is too hard—such as The Lord of the Rings rather than Harry Potter and the Sorcerer’s Stone—he or she might stop reading after a few pages and let it sit on a bookshelf,”says Chiu.
“In contrast, a more self-aware student is more likely to finish an easier book and continue reading more books, ”the expert added.
67.The underlined word “stunt” in Paragraph 1 can be replaced by          .
A. improve                   B. help                         C. prevent                    D. find
68.Which of the following is true?
A. Under-confident 15-year-olds are less likely to be above-average readers.
B. Overconfident 15-year-olds are often below-average readers.  
C. Under-confident 15-year-olds are more likely to be below average readers.
D. Overconfident 15-year-olds are often above-average readers.
69.People who can exactly assess their strengths and weaknesses can          .
A. choose a better book                                     B. gain more money
C. have realistic goals and achieve them              D. have a great improvement in their marks
70.A more self-aware student is more likely to          .
A. stop reading after a few pages                       B. put the book on a bookshelf
C. finish an easier book                                     D. write books

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科目:高中英語 來源:不詳 題型:閱讀理解

When someone says, "well, 1 guess I will have to face the music. It does not mean he is planning to go to a concert. It is something far less pleasant like being called in by your boss to explain why you did this and did that, and why you did not do this or that. Terrible music indeed, but it has to be faced. At some time or another, every one of us had to "face the music", especially as children. We can all remember father's angry voice, "I want to talk to you!" and only because we did not obey him. What an unpleasant business it was!
The phrase "to face the music" is familiar to every American, young or old. It is at least 100 years old. Where did the expression come from?
The first explanation comes from the American novelist James Penimore Cooper. He said in 1851 that the expression was first used by actors while waiting in the wings to go on stage . When they got their signal to go on, they often said, "Well, it's time to go to face the music." And that is exactly what they did face the orchestra  which was just below the stage.
46. The passage mainly tells us______.
A. how the phrase “to face the music” developed in its own way   
B. what the phrase “ to face the music ” means   
C. when the phrase "to face the music" came into being
D. all the above
47. A person has to face the music especially as he is______.
A. a child      B. a young man     C. a grown-up      D. a player
48.______used the phrase "to face the music" for the first time.
A. Actors     B. The boss        C. The director       D. Cooper     
49. Which of the following statements is wrong?
A. The actor stayed on the stage to enjoy the music.
B. To face the music is usually an unpleasant thing.
C. The original meaning of the phrase “to face the music ” is to face the orchestra.
D. The phrase “to face the music” has been used for more than one century.
50. According to the passage the connotation of the phrase “to face the music” is____
A. to listen to the music               B. to go through something unpleasant    
C. to stand in front of the stage        D. to go to the concert 

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科目:高中英語 來源:不詳 題型:閱讀理解


B
You're in a bit of a dilemma standing in front of the produce section of your local supermarket. In one hand, you're holding a conventionally grown Granny Smith apple.In your other hand, you have one that's been organically grown. Both apples are firm,shiny and green. Both provide vitamins and fiber, and both are free of fat, sodium and cholesterol.
The conventionally grown apple costs less and is a proven family favorite. But the organic apple has a label that says "USDA Organic". Does that mean it's better? Safer? More nutritious? Several differences between organic and non-organic foods exist. Become a better informed consumer for your next trip to the supermarket.
The word "organic" refers to the way farmers grow and process agricultural products, such as fruits, vegetables, grains, dairy products and meat. Organic farming practices are designed to encourage soil and water conservation and reduce pollution.Farmers who grow organic produce and meat don't use conventional methods to fertilize, control weeds or prevent livestock disease.
Here are other differences between conventional fanning and organic farming:

* Organic or not? Check the label.
The U.S. Department of Agriculture (USDA) has established an organic certification program that requires all organic foods to meet strict government standards. These standards regulate how such foods are grown, handled and processed.Any farmer or food manufacturer who labels and sells a product as organic must be USDA certified as meeting these standards. Only producers who sell less than $5,000 a year in organic foods are exempt (免除) from this certification.
If a food bears a USDA Organic label, it means it's produced and processed according to the USDA standards. The seal is voluntary, but many organic producers
use it.
46. The main purpose of the passage is_________.
A. to promote the sales of organic food
B. to inform people organic food is better for their health
C. to persuade people to become informed consumers
D. to compare conventional and organic foods
47. According to the passage, organic farming is intended to_________.
A. improve the quality of the soil and water
B. take the place of the traditional agriculture entirely
C. adopt eco-friendly methods to grow plants and feed animals
D. prevent livestock from getting disease more effectively
48. According to the passage, the conventionally grown apple_________.
A. costs less but tastes worse than an organic one
B. doesn't look the same as an organic one
C. has proven itself acceptable by the family
D. contains more fat, sodium and cholesterol
49. Which of the following methods belongs to organic farming?
A. Using chemicals to kill insects and prevent disease.
B. Using rotted plants as fertilizer to promote plant growth.
C. Using growth hormones to speed up animals' growth.
D. Using pests to reduce insects and disease.
50. From the passage we know the organic certification program________.
A. is not meant for all producers of produce
B. makes it compulsory to attach a USDA Organic label
C. sets restrictions on the sales of organic produce
D. requires all foods to satisfy the strict government standards

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