閱讀下面的短文，請(qǐng)根據(jù)短文后的要求答題（請(qǐng)注意問(wèn)題后的字?jǐn)?shù)要求）
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising______ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (廣告收益). Many attribute (把……歸于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
小題1:What is the main idea of the text? (no more than 7 words)
___________________________________________________ .
小題2:Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
____________________________________________________ .
小題3:Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ___________ because of the serious force of online advertising.
小題4:List two benefits of online advertising. (no more than 20 words)
①_____________ ② ______________ .              
小題5:What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
_______________________________________ .

小題1:The effects of online advertising.
小題2:increased from.
小題3:loss of revenue.
小題4:①I(mǎi)t gives the ads a much wider coverage.② It transport potential buyers directly to their site.
小題5:Online advertising.

試題分析：
小題1:主旨題：從第一段的主題句：the effects of online advertising can not be undervalued 可知這篇文章講的是網(wǎng)絡(luò)廣告的效果。---The effects of online advertising.
小題2:填詞題：從后面的句子：6 percent of all money spent for advertising, to 12 percent or more. 說(shuō)明數(shù)量是從6%上升到12%。用increased from.
小題3:細(xì)節(jié)題：從第二段的句子：Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (廣告收益). 可知答案是loss of revenue.
小題4:細(xì)節(jié)題：從第三段的內(nèi)容可以概括為兩個(gè)優(yōu)點(diǎn)：①I(mǎi)t gives the ads a much wider coverage.② It transport potential buyers directly to their site.
小題5:主旨題：全篇文章講述的是網(wǎng)絡(luò)廣告：Online advertising.
點(diǎn)評(píng)：閱讀表達(dá)有主旨題，細(xì)節(jié)題，翻譯題，同義句轉(zhuǎn)換題，要求學(xué)生即抓住文章的主旨又能注意細(xì)節(jié)，對(duì)一些重點(diǎn)的句子理解也要透徹。
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